MAJOR REQUIREMENTS

Business PrinciplesMarketing Principles Research & Writing for the WorkplaceComputing SkillsIntroduction to Digital MarketingContent & Social Media MarketingWeb Analytics & ReportingWorkplace Mathematics

LIBERAL ARTS REQUIREMENTS

Learning CommunitiesPrinciples of Psychology Career Development I: Theory & Practice Ethics in Social & Digital Communities

COURSES: 36 TOTAL CREDITS REQUIRED

Certified by SCHEV to operate in Virginia. Our three Virginia campuses are located at 4410 E. Claiborne Square, Suite 233, Hampton, VA 23666; 8141 Hull Street Road, North Chesterfield, VA 23235; 301 Centre Pointe Drive, Virginia Beach, VA 23462.

Course listings are for marketing purposes and are subject to change. Refer to the academic catalog for the most current courses.

Digital Marketing applies digital technologies to

marketing techniques. In addition to learning fundamental

business and marketing concepts, you will engage with

current technologies to promote brands, increase sales,

and interact with customers. This program prepares

students to employ social media to attract consumers

and encourage brand growth through the creation of

brand ambassadors.

Credits earned in the Digital Marketing diploma can be applied toward the Digital Marketing associate degree.

DIGITAL MARKETING

Then it clicked that

was the career for you.Digital Marketing Diploma

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BE A PART OF THE DIGITAL AGE.

The Digital Marketing diploma program provides

you with the skills to analyze web data and optimize

website utilization. Additionally, you’ll learn how

to design and implement effective social media

marketing campaigns, use digital marketing

strategies to enhance brand visibility and accessibility

and to gain website traffic and create consumer loyalty

by engaging with customers through various social

media pathways. Additional skills will teach you how

to handle analysis of marketing campaigns to create

more effective collateral. Students gain the skills

needed to serve in a number of marketing roles in

today’s modern business setting.

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S072

018

Students may be scheduled in precollege courses based upon their placement evaluation scores and past academic history. Not all programs are approved and offered at all locations or through Online Education. Course listings are subject to change. For the most current course listings and for program availability by location, please go to bryantstratton.edu to check the official catalog. For more information on our graduation rates, the median debt of students who completed the programs, and other important information, please visit bryantstratton.edu/disclosures. Bryant & Stratton College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

Career LifePrep® at Bryant & Stratton College is a unique set of experiences that helps prepare students at every step in their academic journey, both while in college and after graduation, so that they may achieve not only a more fulfilling career but also a more fulfilling life. From starting with a one-on-one consultation to determine their best career direction and academic path to becoming marketable and successful professionals in their chosen fields, our graduates can count on us to see them through their career and life pursuits.

®

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