digital disruption 2016
TRANSCRIPT
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DIGITAL DISRUPTIONWITH RAPID APPLICATION DELIVERY
PRESENTED AT KENYA DIGITAL MEETUP
2 NOVEMBER 2016
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THE WAY OF BUSINESS
Traditionally not customer first, customer centric, little aligned to the customer.
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NO MORE…
triggers
Traditional business increasingly threatened by disruptors.
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Fail fast if you will and learn
Antifragility is a property of systems
that increase in capability, resilience,
or robustness as a result of
stressors, shocks, volatility, noise, mistakes, faults,
attacks, or failures.
Professor Nassim Nicholas Taleb
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COMMON TRAITS OF THE UNICORNS
Low legacy, rapid customer acquisition, highly adaptable and responsive, speed of change
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LESS IS MORE…
6
Features and Functions Used in a Typical System
Source: Standish Group Study Reported at XP2002 by Jim Johnson, Chairman
Never Used
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KEY DIGITAL SKILLS
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
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McKinsey
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GOOD FOR NOW APPROACH ~ 1
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
1
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START WITH THE CUSTOMER, STAY WITH THE CUSTOMER
The smallest thing you can offer the tightest group, for the highest value
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COST TO ACQUIRE CUSTOMERSTART-UP KILLER
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ADAPTED FROM SOURCE: MCKINSEY CUSTOMER EXPERIENCE SERVICE LINES
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GOOD FOR NOW APPROACH ~ 2
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
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INITIATIVE CANVAS
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CUSTOMER GOALS TO TASKS…Goal or
strategic objective 3
Role 2
Goal or strategic
objective 2
Goal or strategic
objective 1
Goal or strategic
objective 4
Goal or strategic
objective 5
Goal or strategic
objective nResource
or Functional
Role 1
Strategic theme or
Epic
Role 3
Role 4
Role 5
Role n
Goal or strategic objective
1.3
Role 2
Goal or strategic objective
1.2
Goal or strategic objective
1.1
Goal or strategic objective
1.4
Goal or strategic objective
1.n
Goal or strategic
objective nResource
or Functional
Role 1
Goal 1
Role 3
Role 4
Role 5
Role n
Start with “brown paper” and post-it’s as a mindset, you don’t need an app… yet
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Goal or strategic
objective 3
Role 2
Goal or strategic
objective 2
Goal or strategic
objective 1
Goal or strategic
objective 4
Goal or strategic
objective 5
Goal or strategic
objective nResource
or Functional
Role 1
Strategic theme or
Epic
Role 3
Role 4
Role 5
Role n
Goal or strategic objective
1.3
Role 2
Goal or strategic objective
1.2
Goal or strategic objective
1.1
Goal or strategic objective
1.4
Goal or strategic objective
1.n
Goal or strategic
objective nResource
or Functional
Role 1
Goal 1
Role 3
Role 4
Role 5
Role n
Task 1.3.1
Role 2
Task 1.2.1Task 1.1.1 Task 1.4.1Goal or
strategic objective
1.nResource
or Functional
Role 1
Task 1.1
Role 3
Role 4
Role 5
As a Role 1 I want to Goal 1 so that Task 1.1
CUSTOMER GOALS TO TASKS…
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Goal or strategic
objective 3
Role 2
Goal or strategic
objective 2
Goal or strategic
objective 1
Goal or strategic
objective 4
Goal or strategic
objective 5
Goal or strategic
objective nResource
or Functional
Role 1
Strategic theme or
Epic
Role 3
Role 4
Role 5
Role n
Goal or strategic objective
1.3
Role 2
Goal or strategic objective
1.2
Goal or strategic objective
1.1
Goal or strategic objective
1.4
Goal or strategic objective
1.nResource
or Functional
Role 1
Goal 2
Role 3
Role 4
Role 5
Role n
COMPANY GOALS TO TASKS…
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Goal or strategic
objective 3
Role 2
Goal or strategic
objective 2
Goal or strategic
objective 1
Goal or strategic
objective 4
Goal or strategic
objective 5
Goal or strategic
objective nResource
or Functional
Role 1
Strategic theme or
Epic
Role 3
Role 4
Role 5
Role n
Goal or strategic objective
2.3
Role 2
Goal or strategic objective
2.2
Goal or strategic objective
2.1
Goal or strategic objective
2.4
Goal or strategic objective
2.nResource
or Functional
Role 1
Goal 2
Role 3
Role 4
Role 5
Role n
Task 2.3.1
Role 2
Task 2.2.1Task 2.1.1 Task 2.4.1
Resource or
Functional Role 1
Task 2.1
Role 3
Role 4
Role 5
As a Role 1 I want to Goal 2 so that Task 2.1
CUSTOMER GOALS TO TASKS…
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Goal or strategic
objective 1
Strategic theme or
Epic
Goal 2
Goal 3
Goal 4
Goal n
DEFINING THE CUSTOMER JOURNEY OR CONCEPT
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MINIMUM VALUABLE PRODUCT
Validate with interviews, polls, infographics, and definitely field “testing”
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FACEBOOK DEMO
https://www.outsystems.com/videos/build-deploy-native-apps/
More than clickable mock-ups with less effort in minimum time
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GOOD FOR NOW APPROACH ~ 3
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
3
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BUSINESS VALIDATION AND DESIGN
•HTTPS://TRELLO.COM/B/ICGLLXZA/BUSINESS-VALIDATION-AND-DESIGN-BVAD-BOARD
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Sprint Plan
Develop
Test
User Testing
Release
User Story
Analysis
Support User Feedback
ProductManager
Feature Definition
BUILD, MEASURE, LEARN, PIVOT…
Validate the “brown paper” and post-it’s, you still don’t know the customer
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GOOD FOR NOW APPROACH ~ 4
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
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Now you may need more robust critical thinking and analysis
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GOOD FOR NOW APPROACH ~ 5
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
5
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APPLICATION COST DRIVERSDELIVER CHANGE READY APPLICATIONS FOR LESS COST
Maintenance
Built in dependency analysis
NFRs are built into every application –
regardless of change
Development
Model driven development reduces
time to build
Integrations are simplified
Operations
Deployment process is automated
Auditing and trouble shooting capabilities in
every application
Lifetime cost? 5 year cost is typically 3 X initial cost, lifetime min 6 times 3 year cost
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MOBILE AND WEB APP DEV IS A HARD PROBLEM
20-50 Apps
4 Platform3 Form Factors
X
Abundance Of Data Silos
XSkills
Shortage
X
Constant Change RequestsX
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FROM SMALL BEGINNINGS TO PRODUCTION
https://www.outsystems.com/platform/#/platform/2-minute-overview/
• DEVELOP, MANAGE AND CHANGE ENTERPRISE WEB AND MOBILE
• ON TOP OF YOUR FAVORITE MIDDLEWARE STACK
• COMBINES HIGH PRODUCTIVITY, CHANGE MANAGEMENT AND FULL APPLICATION LIFECYCLE
• MANAGES CONTINUOUS APPLICATION CHANGE
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BY WAY OF EXAMPLE
https://www.outsystems.com/platform/#/platform/2-minute-overview/
Ready for your app – its not about the technology
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GOOD FOR NOW APPROACH ~ 6
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
5 7
6
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THE SMALLEST THING!
That your target segment will pay money for, freemium needs very “deep pockets”
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GOOD FOR NOW APPROACH ~ 7
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
5 7
6
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FROM MOCKUPS TO BEAUTIFICATION
https://www.youtube.com/watch?v=6l-X9k6fqeY
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www.outsystems.com39 © OutSystems. All Rights Reserved 39
Learn more
silkui.outsystems.com
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GOOD FOR NOW APPROACH ~ 8
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
5 7
6
8
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FOCUS ON THE CUSTOMER
https://www.outsystems.com/videos/app-maintenance-feedback-management/
its still about the customer
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CUSTOMER EXPERIENCE END TO END
https://www.outsystems.com/videos/platform-performance-troubleshooting/
Measure, learn, validate, change and keep adapting
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GOOD FOR NOW APPROACH ~ 9
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
5 7
6
8
9
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KNOW THE INVESTOR MINDSET• PITCH ANYTHING – OREN KLAFF• CHAOS MONKEYS - ANTONIO GARCÍA MARTÍNEZ• ZERO TO ONE – PETER THIEL• SELLING THE INVISIBLE – HARRY BECKWITH
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GOOD FOR NOW APPROACH ~ 10
Design Thinking
Software Delivery
Building Functional Prototypes
Lean Startup & Continuous Deployment
Fundraising
Creative Problem Solving
UX Design
Metrics Framework & Continuous Testing
Customer Validation
Pitching
Adapted from http://www.slideshare.net/djarjoura/the-skills-needed-by-individuals-to-become-a-digital-entrepreneur/17
2
1
34
5 7
6
8
910
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FundersandFounders.com
Idea stageCo-foundersFamily& Friends
Seed round … Series A …. IPO
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Maximize existing investments
Leverage existing skills
Across all channels / platforms
Respond Faster
Reduce complexity Deliver more and develop less
Continuously enhance / improve
Flexi
bilit
y to
cha
nge
What we do
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OUTSYSTEMS PLATFORM PERSONAL ENVIRONMENT