digital disruption changes our business – gmc software
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Digital disruption changes our business
Didier Rouillard, Corporate VP for PSP market I 15th September 2016 I ’s-Hertogenbosch
2016 - © GMC CANON Open house. Classification: PUBLIC
GMC l CANON eventSeptember 2016
2015- © GMC - 32015- © GMC - 3
1994
Nipson based machine for
check printing
1996
Direct mail basic VDP
2000
Complex applications
2004
Full color VDP
2013
Digital channels
GMC famous for ..
2016 - © GMC CANON Open house. Classification: PUBLIC
2008
Transpromo
2016
Mobile apps
3
2015- © GMC - 42015- © GMC - 4
Future of Print1
Labels & Packaging 3D Printing
Mobile to print Augmented reality
Social Media
Data Quality
Mobile touch points
Customer Experience
Where is our business made of ?
2016 - © GMC CANON Open house. Classification: PUBLIC
Business documents Direct Mail FulfilmentTransactional
Future of Customer Communication2
Data processing
1GMC Synthesis of Ricoh, Canon and Xerox vision2Gartner CCM study
4
2015- © GMC - 52015- © GMC - 5
Consolidation of market, large players
Niche players with a premium
Digital disruption. Uncertainty or opportunities?
Full color becomingde-facto
More requests to Outsourcers
Main drivers in the SP market
2016 - © GMC CANON Open house. Classification: PUBLIC5
2015- © GMC - 62015- © GMC - 6
3 segments diverging
2016 - © GMC CANON Open house. Classification: PUBLIC
Commercial printing Direct Mail Service Bureau
• B2C/W2Print made easy• Lean production and MIS• Augmented reality• Mobile to Print • 3D printing
• Data Analytics• Predictive • Omnichannel• Campaign Management
• Mobile Business Apps• Omnichannel• Document Services• Integration with Ent. IT
Cross-Media Provider Marketing Service Providers Business Process Outsourcers
Paper business model prevails
Paper is a premium
Digital if possible, on paper where needed.
Paper is necessary
Process excellence Agilty
Machines IT services
6
2015- © GMC - 82015- © GMC - 8
Be ready to move beyond print
2016 - © GMC CANON Open house. Classification: PUBLIC8
0%
5%
10%
15%
20%
25%
30%
35%
2013-2014 2014-2015 2015-2016 2016-2017*
Share of non pure-print project in PSP GMC base
0
5
10
15
20
25
30
35
40
45
50
2013-2014 2014-2015 2015-2016 2016-2017*
Number of non-pure print projects in GMC SP Base
* prediction * prediction
2015- © GMC - 92015- © GMC - 9
Others Print
Others Print
2015
2020
Revenues in Service Providers
50% of Service Providers revenues usingGMC today, will come fromnon-printactivities in 2020.
15%
50%
2016 - © GMC CANON Open house. Classification: PUBLIC9
2016 - © GMC CANON Open house. Classification: PUBLIC
paper
email + SMS + web
call
physical
others
Customer interactions (touch points)
2006
Sources: Tecmark, Société Générale, Wikipedia, Flurry Analytics, GMC
100
15
2016 - © GMC CANON Open house. Classification: PUBLIC
paper
email + SMS + web
call
physical
others
Customer interactions (touch points)
2006
2016
Sources: Tecmark, Société Générale, Wikipedia, Flurry Analytics, GMC
Base 100 2006
100
~ 85
16
2016 - © GMC CANON Open house. Classification: PUBLIC
paper
email + SMS + web
call
physical
others
Customer interactions (touch points)
2006
2016
Sources: Tecmark, Société Générale, Wikipedia, Flurry Analytics, GMC
Base 100 2006
100
180+
Mobile apps
17
2016 - © GMC CANON Open house. Classification: PUBLIC
A new CCM market emerging
18
Impact on Engagement
2016 - © GMC CANON Open house. Classification: PUBLIC
Your expertise today Consumer requests that
On-demand anytime
Single document, often
Communication relevance
Agile and changing content
Managed by business users
Driven by Consumer
Mobile first
Planned Communication
Large volumes, one time
Productivity
Rigid document logic
Implemented by developers
Pushed by Enterprise
Print first
Opportunity
20
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