To be, or not to be:

is no longer the question

DIGITAL

Radical Moderate Minimum

The impact of Digital

on your industry

Managing

workforce

Customer

experience

Operational

efficiency

Key drivers…

Reaping the

dividends of

Digital…

… is however,

not easy!

How do you

chart the path

to be Digital?

BEing Digital

Implementation

Strategy

The

Organisation Vision

&

Strategy

Vision & Strategy

What’s the key driver?

Operational

efficiency

Customer

experience

Managing

workforce

All of

these

Connecting the vision

is important…

• Codelco 2.0: A real-time mining model with

highly automated processes & remotely-

controlled machines

• Vision for ‘Codelco 3.0’: An intelligent mining

model relying on integrated information networks

and fully-automated processes

Operationalefficiency

Customerexperience

The key point now is if you are not digital

or not in the social networking space in a

very smart way, you will lose the customer

forever. If the young don’t see you as

digitally-savvy, you are even out of their

considerations.

- Bhaskar Bhat (MD, Titan)

Attracting the Millennial customer toluxury started two years ago - I said thatwe can either get crushed or ride thegreatest wave of our life.

- Ms. Angela Ahrendts (CEO, Burberry)

“”

Customerexperience

Centralisation and digitisation will improve

productivity and create deeper, more sustainable

organizational capabilities.

Digitising P&G will enable us to manage the

business in real time and on a demand-driven basis.

We’ll be able to collaborate more effectively and

efficiently, inside and outside the company.

Operationalefficiency

The Organisation

What should be the approach?

A division whichConceptualised and implemented

the Digital initiatives

A separate division

responsible for evangelising Digital…

implementation through the

existing functional groups

A separate business unitwas setup to implement the

Digital approach

CIO’s office strengthened

Do you have a strong team with a

strong leadership?

Do you need a Chief Digital Officer (CDO)?

Companies across industries hiring a CDO

Retail chain Healthcare Traditional publication

Government Manufacturing Educational institute

Tanya Cordrey

Perry Hewitt

Sree Sreenivasan

Ganesh Bell

Shashank Saxena

Richie Etwaru

RiteshArora

Kuruvilla Markose

Rajiv Rai

Rajesh Varrier

Vikash Kumar

Deepak Sharma

Uma Talreja

Neeraj Bhalla

Madhivanan Balakrishnan

20% of Indian companies hiring a CDO

against 9% globally

Digital needs are

leading to new

roles being created

3D Print Technician Virtual Reality Designer Data Scientist

Big Data Analyst Machine Learning

Scientist

User Experience Manager Social Media Manager SEO Manager

Digital Anthropologist

Does your

organisation

have the

required skill

sets?

Source : Linkedin 2016

Hottest skills around Digital

The Digital

employee will

need to be

treated

differently

Employee

Lifecycle

Implementation

strategy

Big bang

implementation

v/s

Start small

Out-of-the-box

solution

v/s

Custom

Cloud Strategy

v/s

On-premise

Path to going Digital

Traditional IT

implementation

v/s

The BETA

phenomena

One Partner

v/s

Multiple Partners

Small Partner

v/s

Big Partner

Traditional SI Partners

v/s

Partners who think Digital

Partnerships

Who do some

of the top brands

go to for Digital

solutions?

… and others

BEing Digital

Broad basing

Digital across the

company

Driving the

employee’s

Digital

behaviour…

…through

communication

only over

Digital mediums

…through

Digital

champions

…through

Rewards &

Recognition

Leverages online learning

courses and hands-on

experimental sessions

to keep up-to-date on

latest digital tools

Uplifting the current

Digital Quotient

in your

organisation

• Nestle introduced its Digital Acceleration Team (DAT) in 2012

• It is a Centre of Excellence for digital know-how as well as an incubator for its digital champions

• High performers from around the world join the team for an 8 month assignment

• DAT alumni now form a global network within Nestle and individuals know where to go to leverage global practices in their home markets

• Employees from different generations are paired together

• Reverse mentoring

• Broad basing

Digital

• Celebrating

behaviour

• Driving Digital

quotient

BEing Digital

• BETA v/s

Traditional

• Cloud v/s On-

premise

• Multiple v/s Single

Implementation

Strategy

• The approach

• CDO?

• Digital skills

• Environment for

Digital

The

Organisation

• Key drivers

• Role of Digital

Vision

&

Strategy

43

BEing

Digital

The

Organisation

Vision

&

Strategy

Implementation

Strategy

Do you need help

to put the pieces

together ?

Digital

Advisory

Council

All products, logos, and company names are trademarks™ or registered®trademarks of their respective holders. Use of them does not imply anyaffiliation with or endorsement by them. Reference to any specificcommercial product, process, or service by trade name, trademark,manufacturer, or otherwise [including links to other sites] does notnecessarily constitute or imply its endorsement, recommendation, orfavouring by Tata Docomo Business Services or Tata Teleservices Limited.Tata is a registered trademark of Tata Sons Ltd. The DOCOMO logo istrademark of NTT DOCOMO.INC(Japan) in India.