digital doctor by agency in delhi
DESCRIPTION
a synopsis of the findings by the agency of Delhi..surely recommend to buy the reportTRANSCRIPT
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The Digital Doctor Study: Scope
Coverage area
Total number of healthcare practitioners covered1517
317 1200Direct InterviewsOnline & Telephonic Interviews
The daTa collecTed has been analysed and will be presenTed in Three parTs. This reporT is The firsT one in
The Three-parT series.
10Non-
Metros
4Metros
CardiologyEndocrinologyGynaecologyNeurosurgeryInternal Medicine
MumbaiNew DelhiChandigarhKolkataBangalore
Specializations | 19
Cities/Towns | 14
PaediatricsBariatric SurgeryPulmonologyCosmetic SurgeryPsychiatry
General SurgeryHepatologyChest MedicineGastroenterologyAnaesthesiology
NephrologyOphthalmologyOrthopaedicsCritical care
HyderabadChennaiKochiAhmedabadLucknow
PatnaJaipurPuneBhopal
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Trends
Heavy-users top the chart among online healthcare practitioners
Internet-savvy Indian healthcare practitioners
Several times a day
Several times a week
Once a day
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
47.2%
37.1%
15.7%
72%
28%
Frequent users (several times a day several times a week)
Infrequent users (once a week not at all)
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Are specialists the least net-savvy?
Specialists trailing both GPs and Super-specialists
0% 20% 40% 60% 80% 100%
Search Info (Google) General PhysiciansSpecialistsSuper-Specialists
91.7%94%
94.6%
80.4%62%
78.3%
Professional Networks (LinkedIn)
GPsSpSS
GPsSpSS
GPsSpSS
GPsSpSS
GPsSpSS
GPsSpSS
GPsSpSS
GPsSpSS
GPsSpSS
Personal Networking (Facebook)
83.5%70.2%86.5%
Online video (YouTube)
68%52.4%59.4%
Twitter 66%40.5%67.5%
Blogs/Forums etc 56.7%35.7%48.6%
Recommendation sites
57%46.4%51.3%
News portals 58.7%44%
59.4%
Entertainment portals
54.6%40.5%56.7%
Yahoo Groups/Slideshare
46%40.4%43.2%
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On-the-go usage higher in non-metros
70%
60%
50%
40%
30%
20%
10%
0%
On the go (before and after work)
Between patient consultations
During patient consultations
On weekends
54%
23%
42%
9% 4%
17% 19%
66%MetroNon Metro
52%26% 69%58.6%
31.4% of Indian doctors
use multiple devices to go
online
of Indian doctors go online during/ between patient
consultations
of Indian doctors buy stuff online
(more than banking and
booking tickets)
of non-metro doctors are active on Yahoo groups
and use Slideshare compared with
of metro doctors
Also we found ...
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Strategic questions the report answers how frequently do indian hcps use the online medium?
is there a marked difference in online activity: 1) among specialties; 2) between specialists and super specialists; 3) specialists and Gps; 4)metros and non-metros and 5) govt and private sector hcps?
when do hcps go online?
what are indian hcps major online activities ?
what are the devices hcps use to connect online?
how fast are hcps adapting to the online medium for professional communication?
how do hcps view online promotion of drugs and devices by companies?
WhatdoHCPsexpectfromthecompaniesinfulfillingunmetneedsinprofessionalcommunication?
how do they look at online marketing vis-a-vis product promotion by reps?
what are the aspects that according to hcps lend more credence to online promotion?
what are their sources for accessing indian data pertaining to drugs?
what are the company/product websites hcps visit?
why do hcps visit company websites?
how can the fusion of digital media help improve indian health care scenario, according to hcps?
how do hcps view informed patients?
what are the sources hcps consider credible as far as providing information to patients is concerned?
how, do they think, companies can play a role in patient education and awareness on diseases and therapies via online media?
which are the companies they consider best in addressing professional information needs?
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What we covered/probed
preferred digital device (to go online) purpose of going online frequency of online use search patterns frequent online activities online use for transactions personal networking hcps key info sources reasons for use Time of online use Factorsinfluencingonlineuse Major information needs Time & frequency of various online
activities
how online use helps in practice? which are the areas online use serves? common professional websites visited how often they visit websites of
pharmafirms
level of trust in company website information
hcps dependency on reps to learn about new products
online platforms used for networking with peers
hcps referral sources
scope of digital media to improve healthcare in india
current level of digital application factors limiting digital use areas where online platforms can be
effectively engaged
hurdles in digital penetration hcps perception of informed
patients
Key sources of patient information patient online research trendsas seen
by hcps
Key info needs of hcps hcps expectations from pharma
companies in meeting unmet professional needs
hcps general perception on pharma companies digital promotion
companies hcps consider are thinking beyond professional information needs
hcps dependency on Mrs for crucial drug info
hcps level of participation in online promotion
hcps preference online promotion vis--vis sales force
brand awareness of hcps
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Health
VIA Media HealthUnit No. 211, 2nd Floor, R G Square, Plot No. 2, I. P. Extention, Patparganj, New Delhi-110092Ph: +91-011-30103012 -16
Via Media Health is indias largest comprehensive healthcare communication service provider. it focuses on specialized communication as a dedicated, high impact and a high speed connection to various facets of the healthcare business including:
HealthcarePublicRelations
PublicHealthCommunication
IntegratedConsumerMarketingCampaigns
HealthcareProfessionalorMedicalCommunication
HealthcareDigitalMarketing
KOL(KeyOpinionLeaders)
GovernmentRelations&HealthcarePolicy
in addition, Via Media health does business consulting for clients. it facilitates alliances and partnerships. Via Media health is into publishing as well. heal india, a highly popular health and lifestyle magazine for doctors, comes from Via Media healths stable. also, it brings out industry insights, analyses and trend reports from time to time.
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