digital economy - how to prepare for opportunities presented by the nbn
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TRANSCRIPT
THE DIGITAL ECONOMY
How to prepare for opportunities presented by the NBN
INTRODUCTION
2
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: [email protected]
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalhume.com.au
Introduction
The NBN
Using the NBN - The Digital Economy
How digital is your business?
How does your business need to change?
Conclusion and Next Steps
AGENDA
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DIGITAL AGRICULTURE ECONOMY
The National Broadband Network (NBN) is an upgrade to the existing
telecommunications network. It provides the infrastructure for affordable, high-speed
internet and phone access for all Australians, regardless of where you live or work.
However, the NBN is much more than faster internet.
INTRODUCTION TO THE NBN
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DIGITAL AGRICULTURE ECONOMY
The NBN has helped many businesses
already discover cost savings and
higher productivity in ways never
imagined. Learn more the NBN for
Business page by visiting
http://www.nbnco.com.au/nbn-for-busin
ess/index.html
http://
www.youtube.com/watch?v=JU-zIEkGJps
Learn More
WHAT DOES THE NBN MEAN?
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DIGITAL AGRICULTURE ECONOMY
• Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 25 Mbps.
• More reliable• Ubiquitous
HOW FAST?
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DIGITAL AGRICULTURE ECONOMY
Future Proofing
Google Fiber here, and Singapore building this
FUTURE PROOFING
IT’S ABOUT BEING GLOBALLY COMPETITIVE
WHEN WILL I GET IT?
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DIGITAL AGRICULTURE ECONOMY
NBN Co - Layer 2 Ethernet Access Network Wholesaler
Retail
Wh
olesale
Retail service provider
Retail service provider
Retail service provider
Retail service provider
Wholesaler/Aggregator
WHEN WILL I GET IT?NBNco IS A WHOLESALER
These Service Providers had a signed WBA as at 30 August 2012
HOW MUCH WILL IT COST?
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DIGITAL AGRICULTURE ECONOMY
Pricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
HOW MUCH WILL IT COST? (slide courtesy of NBNco)
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Pric
e
Speed & Functionality
$TBCHigh Capacity,
Complex functionality & enterprise grade
service levels
Sub $100 p/m (wholesale cost)Basic speeds &
functionality
Starting from $200 p/m
(wholesale cost) Committed information rates,
symmetric speeds, traffic classes & service level options
Hea
lth •Tele-medicine•Tele-care•Video Consultations
•Monitoring•Records
Educ
ation •Virtual
Classroom•Collaboration•Access•Research
Com
mun
ity •Government•Social Inclusion•Participation•Comms•Regional Development
Busi
ness •Tele-working
•Cloud Services•Flexible Workforce
•Collaboration
Ente
rtai
nmen
t •Social TV•Video on Demand
•IPTV•Games•Video Conferencing
Layer 2
National Broadband Network
BUILDING CROSS INDUSTRY INFRASTRUCTURE (Slide Courtesy of NBNco)
THE DIGITAL ECONOMY: IT’S WHAT WE DO WITH THE PIPES!
The Digital Economy is about better lives!
The eight National 'Digital Economy Goals' focus on the areas of:
• Online participation by Australian households (Digital Divide)• Online engagement by Australian businesses and not-for-profit
organisations • Smart management of our environment and infrastructure • Improved health and aged care • Expanded online education • Increased teleworking • Improved online government service delivery and engagement• Greater digital engagement in regional Australia.
THE DIGITAL ECONOMY
The NBN will benefit your family in the following ways:
INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU
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DIGITAL AGRICULTURE ECONOMY
Hea
lth •Tele-medicine•Tele-care•Video Consultations
•Monitoring•Records
Educ
ation •Virtual
Classroom•Collaboration•Access•Research
Com
mun
ity •Government•Social Inclusion•Participation•Comms•Regional Development
Busi
ness •Tele-working
•Cloud Services•Flexible Workforce
•Collaboration
Ente
rtai
nmen
t •Social TV•Video on Demand
•IPTV•Games•Video Conferencing
DIGITAL DISRUPTION
The Digital Economy is about better lives!
THE DIGITAL ADVANTAGE
Credit: Cap Gemini Consulting ‘ The Digital Advantage: How digital leaders outperform their peers in every industry’
The Digital Economy is about better lives!
Where is your business?• Beginner• Fashionista• Conservative• Digerati
Are you using technology well?Are you changing other aspects of your business?Do you need to change?
WHAT QUADRANT IS YOUR BUSINESS IN?
The Digital Economy is about better lives!
ARE YOU WAITING FOR NBN? DON’T
The Digital Economy is about better lives!
DO YOU NEED TO CHANGE YOUR BUSINESS MODEL/PROCESSES?
DATA IS A MAJOR ASSET: ARE YOU USING IT?
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DIGITAL AGRICULTURE ECONOMY
ARE YOU WHERE YOUR CUSTOMERS ARE?
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DIGITAL AGRICULTURE ECONOMY
DO YOU UNDERSTAND HOW YOUR CUSTOMER NOW BUYS?
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DIGITAL AGRICULTURE ECONOMY
Listening Talking
Supporting Collaborating
HOW GOOD IS YOUR CONTENT
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DIGITAL AGRICULTURE ECONOMY
THE WORLD IS MOBILE: ARE YOU?
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DIGITAL AGRICULTURE ECONOMY
yourbusinesswebsite.com
THE WORLD IS MOBILE: ARE YOU? ARE YOU USING THE CLOUD TO CUT COSTS, IMPROVE FLEXIBILITY AND COLLABORATE
• How can your business processes by changed to take advantage of digital technologies?
• What can your business better engage customers? Find new customers?
• How can you use the cloud?
QUESTIONS FOR CONSIDERATION
• Commit to doing three things as a result of today’s talk.
• Tell the person beside you what you are going to do and by when.
WHAT ARE YOU GOING TO DO (STARTING TOMORROW!)
• The NBN is a game changer• But the digital economy involves a
lot more• Don’t wait!• Embrace new technologies but
ensure you change all aspects of your business (culture, processes, skills mix)
CONCLUSION
THANK YOU!
32
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: [email protected]
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalhume.com.au