digital engagement for nglis
DESCRIPTION
Presentation on social media in government for the NGLIS North West group, delivered 14/4/10.TRANSCRIPT
Digital engagement in government
Dave Briggs
Community Evangelist
There’s a revolution going on
From the benefits officeto Downing Street
in 5 years
(and a blog)
A story about communication
Hitler hypnotising gays
Hitler’s hypnotising gaze
Treat your children with suspicion and contempt
The fact that things might go wrong is no reason
not to do them
(that’s 1,743,281)
It’s not hard to see that this affects all
levels of government
Focus has been on comms and PR
But it’s really not all about Twitter!
How can an organisation talk to people on the outside, when people inside aren’t talking to
each other?
BlogsSocial networks
Collaborative authoringPodcasting
Status updates
The interesting thing about social software is not the software.
It’s the implications of using it.
Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/
OpenessTransparencyCollaborationCooperation
(This also means you don’t need to know much about technology to
be able to use it effectively)
Managing:
ChangeKnowledge
TalentRiskIdeas
Now is the time for change
Drivers: efficiency & improvementEnablers: innovation & collaboration
Domains: culture & technology
All this has to embedded in
ProcessStructureSystemsStrategy
How can we do that?
JFDIJFDI
Being boringBeing boring
Sustainability
Act
ivity
The internet is not just another channel
Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/
The internet as a city
A place where good things happen
and bad things too
A place where people work, play, talk, act
A place that matters
A place with its own culture
GenerousOpen
CuriousCooperative
Funny
This culture has produced some marvellous things
There’s room for everyone to do
marvellous things
Thanks for listening