digital engagement for nglis

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Digital engagement in government Dave Briggs Community Evangelist

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Presentation on social media in government for the NGLIS North West group, delivered 14/4/10.

TRANSCRIPT

Page 1: Digital Engagement for NGLIS

Digital engagement in government

Dave Briggs

Community Evangelist

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@davebriggs

[email protected]

www.davepress.net

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@davebriggs

[email protected]

www.davepress.net

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There’s a revolution going on

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From the benefits officeto Downing Street

in 5 years

(and a blog)

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A story about communication

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Hitler hypnotising gays

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Hitler’s hypnotising gaze

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Treat your children with suspicion and contempt

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The fact that things might go wrong is no reason

not to do them

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(that’s 1,743,281)

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It’s not hard to see that this affects all

levels of government

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Focus has been on comms and PR

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But it’s really not all about Twitter!

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How can an organisation talk to people on the outside, when people inside aren’t talking to

each other?

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BlogsSocial networks

Collaborative authoringPodcasting

Status updates

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The interesting thing about social software is not the software.

It’s the implications of using it.

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Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/

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OpenessTransparencyCollaborationCooperation

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(This also means you don’t need to know much about technology to

be able to use it effectively)

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Managing:

ChangeKnowledge

TalentRiskIdeas

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Now is the time for change

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Drivers: efficiency & improvementEnablers: innovation & collaboration

Domains: culture & technology

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All this has to embedded in

ProcessStructureSystemsStrategy

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How can we do that?

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JFDIJFDI

Being boringBeing boring

Sustainability

Act

ivity

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The internet is not just another channel

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Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/

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The internet as a city

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A place where good things happen

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and bad things too

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A place where people work, play, talk, act

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A place that matters

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A place with its own culture

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GenerousOpen

CuriousCooperative

Funny

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This culture has produced some marvellous things

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There’s room for everyone to do

marvellous things

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Thanks for listening