A BRANDED EXPERIENCE PROMOTIONS & PLATFORMS PRICING & PRODUCTS MULTI-CHANNEL MULTI-TOUCHPOINT

Digital Engagement Platforms

PROMOTIONS & PLATFORMS

On May 8th, 2013, Target launched their new digital platform called CartWheel. To execute CartWheel, Target is collaborating with Facebook to allow users to earn & share savings via Facebook ultimately redeeming savings in-store. Cartwheel works as follows: Shoppers log into cartwheel.target.com with their Facebook account. Shoppers then pick from a wide selection of deals and once a deal is picked, it appears on their Facebook newsfeed , and cartwheel account, so other friends can see and share the savings. The more shoppers use the site, they can earn “badges” such as Super Scanner or Smart Saver to obtain more discounts and perks. Shoppers redeem their discounts by visiting a Target store and scanning the unique QR code on the shoppers’ smartphones.

OVERVIEW

Target’s Digital Platform: CartWheel via Facebook.

Target created a digital interface allowing loyal users to gain savings while continuing to drive traffic to Target stores. Target addresses the multi-channel puzzle by bridging the gap between Target shoppers and digital technologies creating a social shopping experience.

Key Takeaway

Source: http://www.startribune.com/business/206530061.html?page=all&prepage=3&c=y#continue

A BRANDED EXPERIENCE PROMOTIONS & PLATFORMS PRICING & PRODUCTS MULTI-CHANNEL MULTI-TOUCHPOINT

Own Brands

Walgreens launched a new line of private label baby products called Well Beginnings. The line includes items such as diapers, baby oil, wipes, and baby wash. It is currently featured in the recent edition of Walgreens’ Happy and Healthy magazine, along with a question and answer interview with a pediatrician. 

OVERVIEW

Walgreen’s Launches New “Well Beginnings” Baby Line

 Walgreen’s new private label exclusive baby brand gives shoppers an incentive to purchase by offering high quality baby products at a very low cost with offers available online and in Walgreens’ Happy & Healthy magazine.

Key Takeaway

Source: Kantar

PRICING & PRODUCTS

A BRANDED EXPERIENCE PROMOTIONS & PLATFORMS PRICING & PRODUCTS MULTI-CHANNEL MULTI-TOUCHPOINT

New Retail Concepts

On May 7th, Max-Wellness is set to open the first of its new concept Mini-Max stores in the Center for Healthy Living situated in an upscale Naples, Florida retirement community. The stores will feature a number of services for its 700-plus residents and visitors, including medical and exercise facilities, a spa and beauty center and a 75-seat movie theater. The products offered range from natural vitamins and supplements to mobility devices, fitness items, braces and supports. 

OVERVIEW

Max-Wellness Mini-Max Store’s Open May 7th, 2013

There are approximately 30,000 retirement facilities operating in the U.S., and Max-Wellness focuses primarily on upscale operations to drive sales while simultaneously providing outstanding service and convenience for residents of the retirement communities.

Key Takeaway

Source: http://www.retailingtoday.com/article/max-wellness-tries-mini-stores

A BRANDED EXPERIENCE