Digital Engagement Strategy and Evaluation Project: Start Date: End Date: Project Leader(s):

What Who How

Goals Set objective - What do you hope to achieve?

Audience Who do you want to reach?

Platforms/Channels What tools will you use to engage with your audience?

Incentives Why should someone give up their time to engage with you?

Resources/Roles What capacity do you have to deliver the project? (Promote, moderate, engage etc)

Evaluation What are your KPIs? What metrics will you use to gauge success?

Evaluating your Engagement Exercise

Project:

What Who How

Goals Did you achieve your goals?

Audience Did you reach your audience? Who else did you reach?

Platforms/Channels Where the selected platforms/channels fit for purpose?

Incentives Were people clear about the process and how their engagement would be used?

Resources/Roles Were you able to complete the exercise with the resources you had in place? If repeated would you require additional resource?

Evaluation What were the outputs from the metrics? How satisfied are you with the exercise's outputs in relation to your KPIs?

Lessons Learned: