digital experiences webinar presentation 2015

How to maximize the value of your digital experiences

Digital Experiences – Nov. 18, 2015

Lyle Bunn Digital Media Industry Consultant

Digital Experiences – Nov. 18, 2015 •  40 years of experience in information and telecommunication technology

•  14-year focus on digital place-based media

•  300+ published papers •  International speaker

Maximizing the benefit of digital technology


•  Invented industry that services its end users

•  Creates enabling value •  Empowers organizations •  Improves valuation of enterprise through

brand equity

Digital media trends Digital Experiences – Nov. 18, 2015

•  Higher resolution display •  Faster refresh rates •  Content presented at higher quality •  Single content management tools •  Better integration into environment •  Sustained dwell time appreciated by

patrons

Gamification and Augmented Reality

Digital Experiences – Nov. 18, 2015 Gamification – makes the interaction with media fun Augmented reality – addition of info or visuals significantly changes that engagement experience

On-location engagement experience factors


•  Life-changing experience •  Memorable •  Share with friends

Success factors for enabling the value of digital media

Digital Experiences – Nov. 18, 2015 To improve valuation, support growth of brand equity and support productivity of the enterprise: Improve processes Exploit new assets (i.e., proliferation of info, data, statistics) Leverage communication tools

Success factors for enabling the value of digital media (continued)

Digital Experiences – Nov. 18, 2015 Train and enrol participation Inspire us to engage Aligning with the values, attributes, characteristics and identity of brand

SportChek Digital Experiences – Nov. 18, 2015

•  Canadian sporting goods chain •  Integrated digital media engages

consumers with customer and staff support interface

•  60% associate assisted sales •  Key lesson – integrate digital media as a

device into sales associate process

Whole Foods Avalon Store


•  Electronic shelf labels •  Integrates social media into video wall in

café •  Trialling mirrored gamification – interact

with mirror to create image with product promotion

Time Warner Cable flagship Digital Experiences – Nov. 18, 2015

•  Promotes vision of how media can be used in home

•  Self-service areas •  Large interactive flat panel •  Integrated single content management

platform

How do you get it right?

Digital Experiences – Nov. 18, 2015 Introduction of hand held devices to increase engagement between sales associate and patron: Move media from mobile device to video wall Display images onto handheld device Hand held devices give conversations more focus and better value

How do you get it right? (continued)

Digital Experiences – Nov. 18, 2015 Understand how digital media will enable business and enterprise goals Mitigate risk through well qualified suppliers with proven digital media technologies Minimize total cost of ownership over time

Opportunities in financial services

Digital Experiences – Nov. 18, 2015 Need for consumer confidence Requirement to generate profitability Integration of Millennial demographic as part of patron base Potential of selling financial-related services (i.e., insurance) under financial services portfolio

Immersive Digital Experiences – Nov. 18, 2015

•  Represents a range of issues •  All senses are engaged •  Creates productive place •  Respects consumers’ time •  Offers experiences that meet consumers’

needs •  Offers options of engagement

Acceptable ignorance

Digital Experiences – Nov. 18, 2015 It may not be worthy of investment to learn something in order to get the value from it Wouldn’t quantify value, not a unique insight Managing investment in digital media

Question Period 1.800.747.5150 Access: 5697142


digital experiences webinar presentation 2015

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