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Digital Transformation: Take it …or leave!

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Page 1: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

Digital Transformation:Take it …or leave!

Page 2: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

Perform or Perish:

Four digital-fueled

consumer trends for 2017Vicki Loomes

TrendWatching

Page 3: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 4: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 5: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 6: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 7: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 8: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 9: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

EMERGING EXPECTATIONS

Page 10: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

ON TO THE TRENDS!

Page 11: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

SO IT HAPPENED…

BUT WHAT DOES IT MEAN?

Page 12: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

EXPERIENCE ECONOMY…

Page 13: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 14: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE
Page 15: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

INTERNET OF INFORMATION

Page 16: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

INTERNET OF EXPERIENCES

Page 17: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

VIRTUAL

EXPERIENCE

ECONOMY

Page 18: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

In 2017, a shift years in the making

finally becomes a reality, as digital

– including VR and AR –

experiences become a real status

currency for millions of consumers

worldwide.

VIRTUAL EXPERIENCE

ECONOMY

Page 19: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

THE VOID VR theme park opens Ghostbusters experience in Times Square

IMMERSIVE

Page 20: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

No MAN’S SKY Game is set in near-infinite universe

INFINITE

Page 21: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

THE BROOKHAVEN

EXPERIMENTS

VR zombie shooter is freaking terrifying

CHARACTER

BUILDING

Page 22: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

GOOGLE App for virtual reality painting

CREATIVE

Page 23: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

THE ULTIMATE IN STATUS…

Page 24: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

BUT AI IS SMARTER THAN ME…

Page 25: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

MOTIVATED

MINDLESSNESS

Page 26: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

Consumers, accustomed to AI-

fueled assistance, seek to outsource

the willpower, planning and

coaching needed to self-improve.

MOTIVATED

MINDLESSNESS

Page 27: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

VI Personal training device uses AI

Page 28: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

GOOGLE GOALS Calendar feature helps users meet their goals

Page 29: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

AVA Intelligent eating assistant helps users eat more healthily

Page 30: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

FRACTIOUS TIMES…

Page 31: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

#airbnbwhileblack

Page 32: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

THE GOOD NEWS :)

Page 33: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

INCOGNITO INDIVIDUALS

Page 34: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

INCOGNITO INDIVIDUALS

In 2017, consumers will embrace new

tools, services and platforms that

enable them to strip away the identity

imposed on them by demographic

circumstance, and be their true selves.

Page 35: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

INTERVIEWINGIO

Job interview platform masks voices to avoid bias

Page 36: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

ANON SOCIAL NETWORKS?

#FAIL

Page 37: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

CANDID Anonymous chat app uses AI to filter out abusive posts

Page 38: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

ANTIPERSONA App allows users to experience social media from anyone’s point of view

Page 39: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

NOT ABOUT HIDING…

Page 40: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

IT’S ABOUT EMPOWERMENT AND UNITY…

Page 41: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

Airbnb alternative that protects against discriminationINNCLUSIVE

Page 42: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

GENDR Online community for non-gender conforming people

Page 43: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

UBER AUTONOMOUS FLEET

Page 44: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

ING REMBRANDT

Page 45: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

FOXCONN REPLACE 60K JOBS

Page 46: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

HUMANS

RENEWED

Page 47: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

In 2017, smart brands will prove

that they understand tech can and

should RENEW us all, by rolling

tech-powered solutions that enrich

human life.

HUMANS

RENEWED

Page 48: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

DONOTPAY AI chatbot lawyer helps homeless people find housing

Page 49: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

INNOVATIONS

Page 50: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

EMERGING EXPECTATIONS

Page 51: Digital Transformation · finally becomes a reality, as digital –including VR and AR – experiences become a real status currency for millions of consumers worldwide. VIRTUAL EXPERIENCE

THANK [email protected]


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