DIGITAL FITNESS | A PREREQUISITE FOR LOGISTICS

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ABOUTXENETA

At Xeneta we believe there is an untapped potential for everyone in the industry, to systematically learn from our individual and collective efforts. We hold true that "if you cannot measure it, you cannot improve it". That’s why we think actionable metrics is the key to continuously evolve for every business, and ultimately the entire industry. Rethinking global logistics is the vision of Xeneta.

With international experience from the logistics industry, we have first-hand knowledge of the challenges related to high volatility and lack of transparency in the ocean freight market. By combining logistics background and information technology expertise, we found the solution to these challenges.

WE ARE TRANSFORMING GLOBAL LOGISTICS

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GROWTH IN GLOBAL TRADE HAS SHOWN AN UPWARD TREND SINCE THE MID-EIGHTIES TILL ABOUT 2008 AT WHICH TIME THE GROWTH STAGE FLAT LINED CREATING STAGNATION FOR THE INDUSTRY. THIS STAGNATION HAS AFFECTED ALL PLAYERS IN THE INDUSTRY ALIKE – SHIPPING LINES, 3PL/4PL SERVICE PROVIDERS, SHIP-OWNERS ETC. NOW WHAT?

THIS APPLIES AS MUCH TO THE LOGISTICS INDUSTRY AS IT DOES TO OTHER INDUSTRIES. THIS IS RAISING THE QUESTION, "WHAT DOES THE FUTURE OF THE LOGISTICS INDUSTRY LOOK LIKE AND HOW WILL IT BE AFFECTED GOING FORWARD?"

AS THE STAGNATION IS STILL PLAGUING THE INDUSTRY, THE

AGE-OLD ADAGE “SURVIVAL OF THE FITTEST” IS PLAYING OUT AS COMPANIES ARE STRUGGLING TO

STAY AFLOAT.

TECHNOLOGY IS NOTHING NEW

INTERESTINGLY ENOUGH, THE LOGISTICS INDUSTRY IS ONE OF THE MOST DYNAMIC INDUSTRIES IN THE WORLD YET SEEMINGLY ONE OF THE LATE COMERS INTO THE DIGITAL, DATA AND TECHNOLOGICAL SPACE.

HOWEVER, THAT SEEMS TO BE CHANGING AS LOGISTICS COMPANIES AROUND THE WORLD ARE BEGINNING TO EMBRACE THE DIGITAL REVOLUTION AND SEEM ON TRACK TO CONSOLIDATE THEIR DIGITAL REQUIREMENTS.

COMPANIES ARE IMPLEMENTING TECHNOLOGY-BASED CHANGES IN ESSENTIAL LOGISTICS FUNCTIONS ACROSS VARIOUS INTERNAL PROCESSES COVERING SUPPLY CHAIN PROCUREMENT, SALES & OPERATIONAL PLANNING AND CUSTOMER SERVICES.

THE TECHNOLOGY "MUSTS"

JIT OR JUST IN TIME DELIVERIES, WHICH WERE ACCESSIBLE TO A SELECT FEW, COULD BECOME A NORM AS DIGITAL TECHNOLOGY MAKES DELIVERIES, SCHEDULE

MANAGEMENT, ROUTE PLANNING, AND CARGO MONITORING ALL

POSSIBLE IN REAL TIME.

1

THE IOT (INTERNET OF THINGS) PROVIDES THE REQUIRED

CONNECTION BETWEEN THE WAREHOUSING TEAM AND THE

DISTRIBUTION TEAM WHILE PROVIDING THE CUSTOMER WITH ENHANCED VISIBILITY OF THEIR

CARGO EN ROUTE.

2

WAREHOUSES BEING ROBOTIZED, DRONES BEING USED FOR

DELIVERIES, UNMANNED VEHICLES, BIG DATA HARVESTING ARE ALL

BEING IMPLEMENTED AND IMPROVED UPON AS PART OF THIS

DIGITAL REVOLUTION.

3

ON-DEMAND AND REAL-TIME DATA ANALYTICS ON TRANSPORT RATES,

ALL MODES OF TRANSPORT TRANSIT TIMES, RISK ASSESSMENT, PREDICTIVE ANALYSIS AND

ANYTHING ELSE THAT CREATES EFFICIENCY FOR SUPPLIERS, MANUFACTURERS, 3PL/4PL

4

INTERNAL EFFICIENCY MAKES THE LARGEST

DIFFERENCE

COMPANIES ARE ALSO INCREASINGLY FOCUSING MORE ON THEIR OWN INTERNAL TEAMS' EFFICIENCY. IN LIGHT OF THE INSTABILITY IN TRADE, NATURAL DISASTERS, ECONOMIC TURMOIL, ETC., LOGISTICS, PROCUREMENT AND SUPPLY CHAIN PROFESSIONALS NEED TO HAVE INFORMATION READILY AVAILABLE TO SUPPORT THEIR DECISIONS.

MAKING SURE THAT GOODS GET FROM A TO B ON TIME WITH LITTLE DISRUPTION TO THE FLOW, TAKING CARE AND MAKING SURE THAT CHOSEN SUPPLIERS ARE OFFERING THE BEST POSSIBLE PRICE WITH BEST RELIABILITY IS WHAT MATTERS TO INDUSTRY PROFESSIONALS

LOGISTICS/PROCUREMENT/SCM PROFESSIONALS MUST BE ABLE TO RELY ON EASY ACCESSIBLE DATA AND TOOLS THAT RELIEVE THE DISRUPTION, CATER TO EVERYDAY WORK TASK EFFICIENCY AND OFFER SECURITY FOR ALL ASPECTS OF THE SUPPLY CHAIN. TECHNOLOGY CAN DO THIS.

BENEFITS OF A TECHNOLOGY-DRIVEN

INDUSTRY

FOR TECHNOLOGY TO PLAY AN INTEGRAL PART IN THIS INDUSTRY, THERE HAS TO BE EFFECTIVE TRAINING OF THE PEOPLE IN ORDER TO CREATE A DIGITAL CULTURE AND TO PREPARE THE WORKFORCE TO USE SUCH TOOLS ON A DAILY BASIS.

ON-DEMAND AND REAL-TIME DATA ANALYTICS ON TRANSPORT RATES,

ALL MODES OF TRANSPORT TRANSIT TIMES, RISK ASSESSMENT, PREDICTIVE ANALYSIS AND

ANYTHING ELSE THAT CREATES EFFICIENCY FOR SUPPLIERS, MANUFACTURERS, 3PL/4PL

STILL, EVEN IN ITS CURRENTLY LIMITED CAPACITY, TECHNOLOGY PLAYS A CRUCIAL ROLE IN THE INTERFACE BETWEEN CUSTOMER AND LOGISTICS SERVICE PROVIDER (LSP) AND THERE ARE SEVERAL EXAMPLES OF ITS BENEFITS.

ALTHOUGH THE REPORT HIGHLIGHTS THE LACK OF A CLEAR DIGITAL OPERATIONS VISION AND SUPPORT / LEADERSHIP FROM TOP MANAGEMENT, EXAMPLES OF THIS SUPPORT AND LEADERSHIP CAN BE FOUND IN SOME OF THE SHIPPING MAJORS SUCH AS MAERSK LINE.

THERE ARE ALSO CLEAR ECONOMIC BENEFITS OF DIGITAL INVESTMENTS AND A REAL-LIFE EXAMPLE OF SUCH BENEFITS IS THE CONTAINER TERMINAL OF MAASVLAKTE II IN ROTTERDAM. L.

DATA ANALYTICS IS ANOTHER HUGE PIECE OF THE PUZZLE, WHICH WILL HELP THE LSP TO IMPROVE UX BY PREDICTING THE REQUIREMENTS OF THE CUSTOMER AND PRE-EMPTING/FULFILLING THIS REQUIREMENT.

NO SUCCESS WITHOUT DIGITAL COMMITMENT

IN AN EVER-COMPETITIVE ENVIRONMENT, THE REQUIREMENTS AND DEMANDS OF THE CUSTOMERS ARE INCREASING WHILE AT THE SAME TIME, GROWTH IS STAGNATING AND PROFIT MARGINS ARE REDUCING.

LSPS NEED TO FIT OPERATIONALLY, FINANCIALLY AND DIGITALLY IN ORDER TO STAY RELEVANT AND BE ABLE TO PROVIDE THEIR CUSTOMERS A COST EFFICIENT, AND INNOVATIVE SERVICE THAT MEETS THEIR EXPECTATIONS. DIGITAL FITNESS IS QUICKLY BECOMING A PREREQUISITE FOR AN LSP TO ACHIEVE LOGISTICS SUCCESS.

FORTUNATELY, GETTING YOUR COMPANY DIGITALLY FIT IS EASIER THAN YOU THINK. THERE ARE A MYRIAD OF TECHNOLOGY-BASED LOGISTICS AND SHIPPING COMPANIES BRINGING CLARITY AND INFORMATION TO THE INDUSTRY.

REAL-TIME DATA FOR OCEAN FREIGHT INTELLIGENCE

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