digital flipbook viral marketing
TRANSCRIPT
![Page 1: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/1.jpg)
Image: Kyle Fischer
![Page 2: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/2.jpg)
Companies want to connectwith consumers...
Image: C.A.GImage: Luis Argerich
![Page 3: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/3.jpg)
Image: Mark JacksonImage: Vmiramontes
![Page 4: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/4.jpg)
Image: USAG Humphreys
![Page 5: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/5.jpg)
Image: Barry Skeates
![Page 6: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/6.jpg)
Image: Sean Macentee
![Page 7: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/7.jpg)
"Marketers are interested in engaging with their audience and part of that is tapping into themes that resonate with them..." - Kevin Mathers, Youtube UK Director of Sales
Image: Iannnn
![Page 8: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/8.jpg)
Image: Dawn Huczek
![Page 9: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/9.jpg)
Image: Foster's Art of Chilling
Which creates awareness and "buzz"that companies want for their products & services.
Unfortunately, this can lead to a manipulation of memes...
![Page 10: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/10.jpg)
Image: Hirvimaki
![Page 11: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/11.jpg)
(Something that was caught by the marketing eye.)
Image: Mike Johnson
![Page 12: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/12.jpg)
Sometimestoo influential.
Image: Keijo Knutas
![Page 13: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/13.jpg)
However, these can't just be any memes, research needs to be done.
"Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even." - Jonah Berger
Image: JD Handcock
![Page 14: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/14.jpg)
And once enough research has been done...
Image: Mike Bensalam
...there is no time to tell before "it" goes viral.
![Page 15: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/15.jpg)
Image: Sean McEntee
![Page 16: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/16.jpg)
Now it tak
es se
conds
Image: Martin Geffe
![Page 17: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/17.jpg)
Image: Culture Culte
![Page 18: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/18.jpg)
Image: Mark Guim
![Page 19: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/19.jpg)
The bird is the word
Image: Linsday
![Page 20: Digital flipbook viral marketing](https://reader033.vdocuments.net/reader033/viewer/2022060108/554cfd64b4c905a5138b5357/html5/thumbnails/20.jpg)
Image: Forty Seven
1 http://www.wired.com/business/2011/12/immune-to-viral-marketing/
2)http://qz.com/67991/you-didnt-make-the-harlem-shake-go-viral-corporations-did/
3)http://www.fastcompany.com/3000794/rise-visual-social-media
4)http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html
5)http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html