DIGITAL FLUENCY

ANAIS ABREU MBA1C –GROUP 1

What is the Generation C ?

• Named too digital natives, media generationor Igeneration

• Youth : 65% under 35 years old

• Born between 1988 & 1993

• Skills to use new technology (born with)

The generation C is :

CreativeInterconnecting

CuriousCollaborative

ConnectedOpen minded and

multicultural

My vision of the GC

I think that this picture represent the

Generation C because we can see diferents IT tools like tablets, PC or smarthphone but in

diferent hands that reprensent the « connection » and the multicultural aspect around we can see the logo of the diferents

social networks that the GC uses

So for me that is the Generation C

Concepts

• Connection : I agree with this concept becausefor me the connection is the definition of the generation C, we are connected by the social networks for example

• Community : we have no more excuses to keep in touch with anybody because we have ways for it

• Creativity : using IT tools allowed us to develop our creativity because nowadays wehave many website or applicaion at ourdisposal for it but I think too, for a child its not the best way, for me manual works are better

• Curation : that alowed professionals to sharedocuments or projects

A good example to reaching the Generation C : Snapchat

For me this application is

a good job to reaching the

Genreration C :

-> selfies // videos

-> snapshot/instant

-> connection