Digital: from Idea to Audience

Opportunities for Digital Excellence with a little help from Michelangelo Gavin MalloryHead of ProductionCogapp@Gavin_Mallory

Co-writer: @ChrisHow

Founded 1985Based in BrightonTechnology, specialising working with cultural institutions

Work that is well-conceived and beautifully executed; enriching the lives of the people who use it and creating exceptional long-term value for our clients.

cogapp.com

Today’s session

– Six top tips you can take into your workplace

– Interactive

– Help you avoid being portrayed as a donkey or having your skin ripped off

1. Know why, not what you are doing

Balanced scorecard

– Internal

– Client

– Financial

– Learning and future

2. Talk about your briefs

https://www.flickr.com/photos/joafa/2777545153/

Who wants to be a millionaire?

The launch of a project is the time to...

Evaluate and start to iterate

Do all the stuff you couldn’t do in the last few weeks

Celebrate with a party

Find the next project

A digital project is finished...

At launch

One year after launch

When your boss signs it off

Never

Google Analytics is...

For seeing how many people come to your website

For reporting to your boss

For improving your website

For data nerds

3. Treat launch as the start

Thought experiment – think about this word

MAGNUM

4. Show early and often

Cake

http://gggiraffe.blogspot.co.uk/2013/04/vegan-victoria-sponge-birthday-cake.html

Icing

http://www.foodnetwork.com/recipes/alton-brown/royal-icing-recipe.html#lightbox-recipe-video

5. Cake and icing

http://ieatnicethings.wordpress.com/2011/09/22/raspberry-lemon-victoria-sponge/

Turtle Power

http://cakecentral.com/g/i/12235/a/13235

6. Align to your organisational strategy

http://onboardly.com/wp-content/uploads/2013/06/strategy.jpg

Takeaways

1. Know why, not what you are doing

2. Talk about your briefs

3. Treat launch as the start

4. Show early and often

5. Cake and icing

6. Align to your organisational strategy

Thanks for listening Gavin Mallory, Head of Production @Gavin_Mallory

cogapp.com@cogapp

For the slides go to slideshare.net/Cogapp