digital gamescom offer 2020 gamescom offer 2020 › ...august 29 th august 30 th august your content...
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DIGITAL GAMESCOM OFFER 2020GAMESCOM OFFER 2020
27th – 30th August
MORE COVERAGE MORE REACHMORE FANS
LET’S UNITE FOR THE GAMERS WORLDWIDE
Working together is now more important than ever.
Together with the gamescom network, you tap into:
More of what’s important.
You’ll tap into the pumping Heart Of Gaming.
THE GAMESCOM 2020 MISSION STATEMENT
“Taking place all over the internet, gamescom 2020
is wherever gamers are. gamescom will offer a
central hub, own show formats, integrating
content and coordinating events.
With gamescom in August 2020 millions
of people worldwide will be talking
about games.
1THE FOUR PILLARSgamescom 2020
OVERVIEWTHE GAMESCOM 2020 EXPERIENCE
YOUR CONTENT
SHOW FORMATS
COOPERATIONS
The four pillars embrace
your content and deliver a
huge audience through
presentation, excitement,
engagement & relevance.
The concept entices
individual, additional
content creation, by you,
your community or your
partners.
PILLAR #1
PILLAR #2
PILLAR #3
PILLAR #4
Available on
gamescom.de/
gamescom.global and
via app
Central hub of all
content: embedded
live streams and video
on demand
High quality schedule
with personalization
Easy navigation and
optimized search:
Funnelling traffic to
content owners
Content sites for
gamescom partners:
individual agenda,
contact point for
content creators and
media
Theme sites for
genres, creators,
cosplay indie….
Managed by a
dedicated editorial
team
*Web design in progress, final design forthcoming.
WELCOME TO GAMESCOM NOWTHE GAMESCOM 2020 EXPERIENCE
USERS EXPECTED 10.000.000+
IMPRESSIONS EXPECTED50.000.000+
Potential viewer visits the
“gamescom now” website
and selects the content they
want to watch
Viewer decides on partner
content, consumes content
and engages with brand.
All gamescom shows contain gamescom now branding
SHOW FORMATS
(e. g. Influencer content, brand posts)
SOCIAL MEDIA(e. g. content platforms )
PARTNERSHIPS/COOPERATIONS
Media campaigns on relevant channels
ADVERTISEMENTS
USER FLOWTHE GAMESCOM 2020 EXPERIENCE
This year, with even more exciting new shows, we will
expand the global reach of gamescom and its partners even
further than we did in 2019.
They’re the perfect setting for the integration of
announcements and framework for your own digital events.
SHOW FORMATSTHE GAMESCOM 2020 EXPERIENCE
2019
500.000+
50 Mil+
concurrentviewers
during gamescom
views
Every brand will find something scaled and tailored to them
via the diverse range of new show formats. Each one aimed
at directing traffic to participating brands.
Max CCV (e):
1,000,000
Views (e):
90,000,000
Show
Deta
ils
gamescom:
OPENING NIGHT
LIVE
Core event for
world premieres
gamescom:
AWESOME INDIES
Core event for
indie premieres
gamescom:
DAILY SHOWS
english & german
Core content piece
for daily summaries
gamescom studio
Core channel for
media reach
gamescom:
BEST OF SHOW
Core format for
final activation
Max CCV (e): 50,000
Views (e): 4,500,000
Max CCV (e):
500,000
Views (e):
45,000,000
Max CCV (e): 500,000
Views (e): 45,000,000KPIs
Free integration of your
exclusive contents or booking
of advertisement slots
SHOW FORMATS DETAILSTHE GAMESCOM 2020 EXPERIENCE
Max CCV (e): 100,000
(EN) / 20,000 (GER)
Views (e): 9,000,000
(EN) / 1,800,000 (GER)
Though gamescom targets and is beloved by millions of
gamers the world over, the B2B initiative of devcom serves
as gamescom‘s core offer for game developers and their
eco-system. devcom is a 365 day, full year opportunity that
offers:
DEVCOMTHE GAMESCOM 2020 EXPERIENCE
For more information, please visit www.devcom.global
devcom digital conference (August 17-30)
• 14 days surrounding gamescom 2020
• event-app
• Matchmaking
• 60 pre-produced talks available
devcom 365
• twitch channel with weekly gamedev show
• weekly tutorials & sponsored sessions
• masterclasses
• podcasts on patreon.com
2 EVENT PROGRAMMgamescom 2020
LIVE SCHEDULETHE GAMESCOM 2020 EXPERIENCE Daily activations provide constant engaging coverage throughout the entire day:
Esports
tournamentsgaming
showsOnline Pop Up
stores
Platform
Festival
DAILY SHOW
27th
AUGUST28
th
AUGUST29
th
AUGUST30
th
AUGUST
YOUR
CONTENT
YOUR
CONTENT
SPECIAL EVENT
SPECIAL EVENT
SPECIAL EVENT
gamescomstudio
AWESOME INDIES BEST OF
SHOW
DAILY SHOW
DAILY SHOW
gamescomstudio
gamescomstudio
YOUR
CONTENT
3PARTNERSHIPOPPORTUNITITESgamescom 2020
…and much more (for details, please get in touch).
Being an official gamescom partner with permission to use
the gamescom brand.
Eligibility for coverage in gamescom shows like: Opening Night Live, gamescom studio
and many more (depending on slot availability).
Your own page on gamescomnow with specific information
for the public, media and content creators, specific
schedule and all content you would like to present.
Free usage of all produced material throughout the
gamescom.
Custom coordination of time slots + integration into gamescom schedule.
Direct contact with 5,000+ accredited media & content
creators and direct lead generation into acquiring new
players (in development).
PARTNERSHIPTHE GAMESCOM 2020 EXPERIENCE
Tailor your own gamescom integration
Global games
revenue
0-10m 10m-1bn >1bn
Package cost €300 €15.000 €40.000
*with exclusive content, final selection at the discretion of the editorial team
CHANCE FOR A COVERAGE IN*
PRICINGTHE GAMESCOM 2020 EXPERIENCE
PRICES
+Opening Night Live +gamescom studio
+Awesome Indies +Best Of Show
+Daily Show +Special Events
GUARANTEED FEATURES
PARTNERSHIP & BRAND USE
+ +
+
official
partnership
with gamescom
direct contact
with media and
content creators
free usage
of produces
material
integration of
content you would
like to present
custom
coordination of
time slots
IMPRESSIONS ON GAMESCOM NOW
For sponsorships of the show formats,
please get in touch for your tailor made quote.
JOIN US FORGAMESCOM 2020…
...AND TAP INTO THE HEART OF GAMING!
4 YOUR CONTACTSgamescom 2020
GET IN CONTACTTHE GAMESCOM 2020 EXPERIENCE
GROßKOPF, MORA-LOUSalesmanager
HERFURTH, CHRISTIANSalesmanager
OEPEN, CHRISTOPHSalesmanager
TIM ENDRESDirector gamescom