digital

gastronomy

culinary + mobile culture

prepared by rachel allison image by Sippanont Samchai

With so many flavours of technology…

image by Marco Paköeningrat

and so many flavours of food… image by Julien Haler

How can mobile media be used in the culinary world?

image by Alexa Clark

explore databases

share recipes and opinions

shop for ingredients

cook with guidelines

& eat well in restaurants

image by Rachel Allison, personal collection

explore with ease as

we transition from

traditional…

…to modern media image by penguincakes

image by meedanphotos

Go from apps to appetizers at the

touch of a button.

28,000 recipes

at your fingertips

image by Daniel van der Merwe

This app

=

The ability to instantly share culinary experiences using

mobile devices fosters an interactive and dynamic

environment.

Widespread, mobile, social media facilitates and promotes

information exchange.

image by unsure shot

We can grocery shop with ease

thanks to recipe apps that produce

a list of required ingredients.

image by claravperez

Mobile media keeps

up with the latest

culinary trends, such

as the local food

movement.

image by Brandon Roegner

Have a global lifestyle but

want to buy locally?

There’s an app for that.

Locavore not only locates nearby

retailers of locally-sourced food,

such as farmer’s markets and

specialty grocery stores with

locally-sourced wares, but also tells

you what produce is in season.

image by The National Restaurant Association (http://restaurant.org/pressroom/social-media-releases/images/whatshot2011/farmersmarketsign.jpg)

image by doolloop

It’s never been easier to cook, with unlimited recipes reviews

and video tutorials available at the touch of a button.

Is this the future of cooking?

image by Neven Mrgan

Mobile technology is changing the way we eat; we can

research restaurants, order food, and make reservations -

anytime, anywhere.

image by stephanie vacher

We used to be limited to our

knowledge of familiar haunts and

advance research of new places.

image by Vilseskogen

On the go

access to

culinary

resources can

help us navigate

the restaurant

scene at home

or abroad.

image by malias

Does culinary culture keep up with

mobile technology? image by wheredidyoubuythat.com

“At launching, there were

at least 10 interactive cooking apps available that

were made to fit the iPad’s larger screen”

Wilson Rothman, Diner’s Journel blog, The New York Times

The answer is yes.

images from Diner’s Journel blog, The New York Times (http://dinersjournal.blogs.nytimes.com/2010/04/21/cooking-tools-ipads-epicurious-vs-bigoven/)

The app market is booming

7

30

0

5

10

15

20

25

30

35

2009 2013(predicted)

The number of apps available

on iTunes increased from1

10,000 (2009)

150,000 (2010)

13% of restaurant customers use mobile apps

compared to 8% of the general public2

App Market Value1

(in millions of $)

2. National Restaurant Association’s 2011 Industry Forecast via Northern Virginia Magazine, Waiter? There’s an iPad in My Soup! 1. John Lorinc, Ivor Tossell, and Omar El Akkad, Globe and Mail, The age of the app

How connected are

foodies??

image by Jervis Salvador

“… frequent restaurant customers are more

likely than the general public to use various forms of

technology on a daily basis.”

National Restaurant Association’s 2011 Industry Forecast

via Northern Virginia Magazine, Waiter? There’s an iPad in My Soup!

image by Timo Arnall

81% of frequent full-service and quick-service customers

77% of frequent off-premises dinner customers

“frequently used the Internet”

compared with 72% of all adults

National Restaurant Association’s 2011 Industry Forecast

via Northern Virginia Magazine, Waiter? There’s an iPad in My Soup! image by wenzday01

What has driven

the integration of

culinary and mobile culture?

image by Michael Wheet

Is integration youth-driven?

Mobile-based restaurant ordering is more likely among younger adults.

18-24s are 81% more likely than average to engage in mobile ordering

Packaged Facts, Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market

image by Ken Yu

“Food is a category that just lends itself to

visual stimulation and interactive

engagement.” Lorena Jones, Director of Publishing at Chronicle Books

Northern Virginia Magazine, Waiter? There’s an iPad in My Soup!

image by cordyceps

Mobile media is establishing

a permanent place in our

kitchens…

image by Tim Malabuyo

…and at our tables. image by Alexa Clark

Image Credits

Unless otherwise noted, all images are

licenced under the Creative Commons

Non-Commercial Share-Alike 3.0

agreement and sourced from flickr.

image by Snowy*****