Digital GraphicsHannah Mizen

File Formats

Raster Graphics• They are made of bitmaps

and they’re from pixels. • Bitmaps separate an image

into millions of little squares.• These squares show the

different colours in the image• They have a fixed resolution

(300dpi is the set resolution in photoshop), resulting in distortion when resizing.

Vector Graphics

• They are made up of paths, made from a defined start and end, curve, points and angles.

• The path can become a line, square, triangle or a curvy shape

• An advantage vectors have over bitmaps is that vectors don’t lose quality when distorted and made into different scales.

• A disadvantage is that the file save size is a lot bigger than a bitmap, so not ideal to be used for websites on the internet as it slows it down.

JPEGStands For Joint Photographic Expert Group

Used For Photographs and web formats

Advantage It’s a small file, takes up less space. Ideal to use for websites and the internet as the small file means it doesn’t slow the internet down.

Disadvantage Loses quality with multiple edits due to compression and recompression every time it is opened and closed.

TIFFStands For Tagged image file format

Used For Desk top publishing, Adobe InDesign saved as TIFF

Advantage Doesn’t lose quality when opened and closed, unlike a JPEG.

Disadvantage Big files, need lots of storage space, will slow computers, software and internet down.

PSDStands For Photoshop document

Used For Image manipulation

Advantage Saves layers and page formatting It also supports transparency

Disadvantage Big files, need lots of storage space.Only useful in photoshop so it won’t open in any other format, so people who don’t own photoshop cannot access the image.

AIStands For Adobe illustrator

Used For Logo creation, graphics to represent company logo.

Advantage Can be scaled big and small without the image becoming pixelated.

Disadvantage Limited software, files can only be opened in certain software. So if someone doesn’t own the correct software they cannot open the image.

3DSStands For 3D Studio

Used For 3D modelling, animation and rendering

Advantage Industry standard format, so most software allows this to be viewed.Can be used for moving images and films and video games.

Disadvantage Big file saves, need a lot of storage to be able to save files.

Digital Graphics Images

Shape Task

Evaluation

What did you like about your image?I like the general shape and outline of the image. How you can tell what animal it is.I also like the choice of colour.What would you improve if you did it again?I would do more shading and add more detail, to make the elephant look more life like.I would also be more careful when connecting the parts of the shapes together.

Rotoscope

Evaluation

What did you like about your image?On the first image I liked the use of black as a back ground, leaving the hair to look most effective using the highlight colours.

What would you improve if you did it again?I would improve the eyes, because when you look closely the insides don’t look even and they are not facing in exactly the same direction. I would also add shading to the face to give it some more shape and features.

Text BasedThis is a text task based on a quote from the film ‘a clockwork orange’.

It is in a bold text, with an image clipping of Alex Delarge. There is also orange on either side of the picture to relate back to the real movie logo

Evaluation

What did you like about your image?In this image I like the picture clipping into the text and how the eyes of the character fit perfectly in with the shape of the words. I also like the use of orange around the edges to be in keeping with the theme of the film. I also like how the text is slanted upwards, making it more interesting than if it was just straight.

What would you improve if you did it again?I would probably make the text font more interesting, or find a different font, one that is more similar to the original from the film poster.

Logo Creation

Evaluation

What did you like about your image?I like the use of colours and art that has been used to make the text stand out against the sky background. I like how the font clipped the images into the outline of the text, making it see through, instead having the text filled in. The pattern is interesting, but not too busy.

What would you improve if you did it again?The thing I would improve on is the top half of the B has quite a light pattern on it, making that part a bit hard to read.

T-Shirt Designs

T-shirt design research

Idea Generation

Mood board of chosen idea

ProposalDimensions

2400x3200 pixels

Content

On the t-shirt there will be a iconic picture of the band (or just Johnny and Morrissey if the whole band take too much time to do) but rotoscoped. The rotoscoped image will be in black and white and the text will be in a colour that is associated with the band, like orange, green or blue. The style of the text will be sans serif, as this is mainly how the band displayed their name, just in a simple font. Then I will copy the rotoscoped image 4 times and put it into a square, then have the text facing vertically down the left side. Just like the ‘Meat is Murder’ album artwork.

Export Format

PNG

Advantages; Can be transparent and this format can be used on red bubble

Disadvantages; Big file size, will take up lots of storage space.

Proposal

Deadline

1st of October

Tuesday Wednesday Monday

Finish off mood boardWrite proposalDo a digital flat plan

Rotoscope image to be used for real t-shirt design

Start new design

Schedule

Audience

The target audience will be Smiths fans, which come in quite a few different ages, the main ages from 15+ to adults in their 50s.

Digital Flat PlanHere I have got 2 different pictures but duplicated them 4 times, to make it similar to the meat is murder album cover, this is a thing fans are familiar with and will understand

Meat Is Murder album artwork

I decided to go with this picture because I thought it look most effective to rotoscope

Final design

Proposal 2Dimensions

2400x3200 pixels

Content

On the t-shirt there will be a iconic picture of the band (or just Johnny and Morrissey if the whole band take too much time to do) but rotoscoped. The rotoscoped image will be in black and white and the text will be in grey, black or white, similar to the original picture of Oscar Wilde. The style of the text will be serif, as this is mainly how the band displayed their name on the original picture, just in a simple font. I will put the text of ‘smiths is dead’ in separate blocks on the picture.

Export Format

PNG

Advantages; Can be transparent and this format can be used on red bubble

Disadvantages; Big file size, will take up lots of storage space.

Proposal 2

Deadline

1st of October

Tuesday Wednesday Monday

Finish off mood boardWrite proposalDo a digital flat plan

Rotoscope image to be used for real t-shirt design. Start and finish a quick new design

Start and finish a new design

Schedule

Audience

The target audience will be Smiths fans, which come in quite a few different ages, the main ages from 15+ to adults in their 50s.

Digital flat planBecause the last design took a lot of time and effort I decided to do something else with it, so I got this design of Oscar Wilde which was originally official smiths merchandise and Morrissey was pictured wearing it after the band broke up.

So I decided to do a twist on this design, using pictures of the band mates, instead of Oscar Wilde. This looks simple but an effective design.

Final Design

Proposal 3Dimensions

2400x3200 pixels

Content

On this shirt and phone there will be a picture of Morrissey wearing ‘I don’t eat my friends’ shirt. I think fans will like this design because Morrissey was often seen wearing t-shirts with people wearing a statement t-shirt on it.

Export Format

PNG

Advantages; Can be transparent and this format can be used on red bubble

Disadvantages; Big file size, will take up lots of storage space.

Proposal 3

Deadline

1st of October

Audience

The target audience will be Smiths fans, which come in quite a few different ages, the main ages from 15+ to adults in their 50s.

Tuesday Wednesday Monday

Finish off mood boardWrite proposalDo a digital flat plan

Rotoscope image to be used for real t-shirt design. Start and finish a quick new design

Start and finish a new design

Flat digital PlanThis design is mainly for the target audience of vegetarian Smiths fans. Because Morrissey influenced a lot of people to become vegetarian and made people aware of how animals were murdered. I thought that this specific target audience would appreciate this design. I also haven’t seen this design out there, so it is a bit of a different option.

I also chose this particular design because of how Morrissey is laying down, means it would also look effective and wouldn’t distort on a phone case

Final design

Peer Evaluation

What are the strengths of the final image?• They all have a common theme running throughout (the people in each design).• They look very life-like (especially the blue hued one) which shows attention to

detail & it paid off!• A niche audience has been considered & produced for. It shows through the final

images.

What could be developed if the image was repeated? • The backgrounds on some the images may prevent it from being printed on certain colours of t-shirts. If developed further, there could have been a design with and without the background, to give the consumer a choice (but this would take time).• An individual design for the other member of ‘The Smiths’ would also have been good, but again, this would have taken time to do.

Peer Evaluation

What are the strengths of the final image?You straight away know what both your images are. Your skills in rotoscope have been show really well in this, I love the top image and how realistic it looks. There is a constant theme running through both products: colours, people, text ect.

What could be developed if the image was repeated? Although the backgrounds are well thought they could make it harder for the audience who want to buy the t-shirt to have it in some different colours.

Peer EvaluationWhat are the strengths of the final image?These have both been done really well as they both look really professional and of a high quality. Also they both show a lot of skill and precision whilst working on Photoshop. I think that adding text tells the audience more about what it is from from those that aren’t fans. They both look very life like as there is a lot of detail in both the images, I also like the shadowing and gradient that has been used in the background as it makes it look more real and more of a high quality design.

What could be developed if the image was repeated? Maybe to add more colour to highlight key areas of the design and also to draw more attention to it and catch peoples eye.

T-Shirt Evaluation

Does your final product reflect your original intentions? My original intention was to base my design upon the music or films I like a lot and have a vast amount of knowledge in, and something I would enjoy making. I chose this because I knew things to design that could relate to fans. I looked for ideas on red bubble for inspiration, to see what people would be likely to buy.

I made a brainstorm showing my ideas I could use on a t-shirt, now I was starting to base it just on bands, the kind of music they make, the genre, the style, the iconic pictures or/and lyrics that relate to them and fans can relate to.

Then I really condensed my ideas from lots of different bands down to just one band. Choosing them because of all the iconic photos and many dedicated fans. Their photographs looked like they would be good to rotoscope and I had a lot of ideas on what I would design. The fonts seen in the bands name would also be fairly easy to reproduce.

Does your final product reflect your original intentions? The first design I

planned out was the ‘Meat is Murder’ album artwork with a twist. This just seemed like an obvious thing to reproduce, simple yet I have never seen anyone do it before.

I think the final design is very successful and definitely reflects my original intentions as it looks almost identical too what my flat plan looks like.

This next flat plan has some variation to the final image, but that is due to improving and experimenting with colours and placements on Photoshop. This is also a twist on the original design, something that fans would get.

Does your final product reflect your original intentions?

This product I had originally designed with the Iphone case shape in mind. I needed the design to be long, so the picture didn’t distort. I also wanted it to look good and desirable buy on a t-shirt as well. I also wanted it to appeal to a certain selection of the fans, because of the vegetarian statement.

I think my final product definitely shows my original intentions, what I wanted to portray in my design in the start. I think it worked especially well as a phone case, because the picture is positioned in a way so everything fits into the space of the case. I have changed the background slightly to occupy the background, so instead of being white it is a pleasant gradient of blue and white.

Is your product suitable for your audience?

• I think my product is very suitable for my audience, because of the different choice of designs, and how they all suit a variety of colours to be worn on. The designs are of iconic pictures, but they are not over used (especially the blue one), and have not been used before, so people would want buy them because there is nothing out there on the market designed like that.

• My target audience is a typical smiths fan. Because of them being a band in the 80’s, there are two types of fans. The first type is from the older generation, the people who went to their concerts as teens when the band was still together. They are very die-hard fans and are still as big fans now as they were back in the 80’s. This kind of audience will now be in their 40s/50, both consisting equally of male and females. I have to design something that isn’t too ‘out there’, something they would want to be seen in and also I have to make sure my images are accurate, e.g. not choosing an image of Morrissey when he was in his solo career and slapping THE SMITHS in big letters. Because the audience would be offended and take it personally, and they don’t want to buy inaccurate clothing. The second audience is the children of the first audience, because they would be into their music, they would want to influence their children. These children would also be influenced to be very strong fans and would also want accuracy. These children would actually be around a the teenage age of 15-20. So I had to design something that they would want to buy, something not boring, conservative and what their parents would wear. Also designing an Iphone case appeals to the younger generation as well.

What do you like/dislike about the techniques you have used?

I like the rotoscoping technique I used, I think when it is used correctly it can be very affective and has been on this occasion. The main thing is being aware of correct shading, highlighting and the right tones and colours to make the picture look almost life-like.

To rotoscope I used the polygonal lasso tool, this is main tool I used for the majority of the picture. I went around the outline of the part of the picture I wanted to changed and rotoscope, then used the colour overlay and opacity tool to create my own version of the original picture. The opacity tool I used was especially helpful to assist with shading and blending, so the shadows didn’t just look like odd blocks of colour, so that they actually looked effective.

The next tool I used was the text tool, I used it to create the similar fonts used on the original album artwork.

I also used the crop tool to crop out white areas, or areas that I didn’t want to include in the picture, or that wouldn’t fit on to the template of the shirt or phone case.

What do you like/dislike about how your final product looks?

Things I like about my final designs and products are I like how well the rotoscoping has gone, I think it looks very detailed and life like. I also like the use of tonal colour of black and white and blue and white instead of ordinary colour

I also like the choice actual image used in the design, I think I chose the most effective pictures to be rotoscoped, as they are clear but have a lot of detail. The details I really liked on the Meat is Murder picture is where on of the 4 pictures had the flowers coloured in, highlighting them and making them stand out against the black and white.

On the ‘SMITHS IS DEAD’ one I like how the theme is running of the highlighting colour. This time I used it on the text to highlight the DEAD in a reddish colour. I also like the placing of the text, how it is very similar to the original Oscar Wilde design

The only thing I don’t like is that I think the detail on the face, of the black and white one could be improved on, as there isn't a lot of shading, especially on Johnny’s face.

Why did you include the content you used?

• I selected the images for my design because I felt that these would look very effective when rotoscoped. I feel my skills were good on rotoscoping and I wanted to take advantage of this skill, I also prefer the end look of rotoscoping. I also chose them because of the colours, the black and white and the blue and white, they were different and I had not ever rotoscoped in different hues of colour and I thought it would look effective, different and eye-catching.

• The fonts I chose from ‘Da Font’ because they have a large selection and range of different fonts, and I was more likely to find a fitting font similar to the picture I was copying. I chose a san-serif font for the meat is murder picture, because of its similarity, I also chose the dark green so it would match the original colouring of the album artwork text. For the smiths is dead I chose a font also similar to the original, a serif font this time. I coloured it white so it would contrast and stand out against the black box background. But then I coloured the last word in red, to make it stand out and catch people’s attention.

What style have you employed in your products?

• My influences are mainly the style and whole persona of the band, the kind of feel they gave with their music and the style of their album artwork. The album artwork has a very vintage feel to it, always using iconic pictures of famous movie, soap or music stars, e.g. Elvis Prestly.

• The artwork was always in tonal hues, that be in black and white or pink and white. And they name would always contrast over this. The artwork would have simple colours and yet have detailed pictures, this is what made it stand out and this is the kind of feel I was trying to portray in my work

• So the visual style I chose would described as a vintage feel, I wanted it to have the feel of The Smiths album artwork and I feel I succeeded with that because I twisted the orginal artwork and gave my separate version of it. The feel of the first 2 designs was insiped by the ‘hatful of hollow’ album art work, the side profile in the black and white colours with the different gradient in the background.

What were the strengths and weaknesses of the pre-production and planning

The strengthsThe strengths of the research was getting to see

what was out there, what kind of products people had already been designing and the kind of designs that were popular. Researching into red bubble I could see the styles and techniques people had been using to create successful t-shirts and not so successful. I found that images on shirts looked the best and the most interesting, and text and outlines didn’t looks as effective, and a bit amateur. I could also see what kind of shapes people would use for phone cases and which shape image would distort, from this cat iphone case I could see that a longer shape with bold bright colours looks the most effective and the most desirable.

The digital flat plan helped me a lot as I could physically see the design and work out what would look best where with minimal effort and not taking up too much time.

The weaknessesI actually found the planning to be very helpful and inspiring, and helped me create a lot more ideas than I first began with. The only thing that I found a problem was I couldn’t tell what kind of designs sold the best and for what price they were selling for, and what colours people preferred. This absence of information meant that I wasn’t able to pick a particular foundation design and be positive I know it will sell.

Analyse each of your final print products commenting on the strengths, weaknesses and aspects you would

do differently if you were to repeat the project

The strength of this image is the quality and detail in the rotoscoping

Another strength is the vegetarian statement, really catering to a niche market

I like the blue hue and tone, relating back to the original subject of the album artwork

I like how the image and design fits on to the phone and how the shape is perfect

If I were to repeat the project, next time I would get the outline of the box on the t-shirt to be softer, and not to have such harsh edges

A strength is how it can be bought as a phone case or a t-shirt

Analyse each of your final print products commenting on the strengths, weaknesses and aspects you would

do differently if you were to repeat the project

A strength of this is the link back to the meat is murder artwork, instead of the world war 1 boy it is an iconic picture of Morrissey and Johnny

Another strength is the detail and quality of the rotoscoping, because it looks a lot like the original image.

I like the highlighting of the colours on the flowers on just on the pictures. I think this looks very effective.

A weakness is that this was my first design so it doesn’t look as good as the other two

The image on the t-shirt is a PNG so the text will be see through so the image may not look good on darker shirts

Analyse each of your final print products commenting on the strengths, weaknesses and aspects you would

do differently if you were to repeat the project

On this version I put a vintage feel effect on the image to make it look older, and I think this worked will with the black and white, and broke up the image more

I like the similar text font on this to the original. I also think the colour contrast between the black and white work well and will show up on any t-shirt

A weakness in this design is I thin it could have more detail on the actual people.

I like the gradient on the background so it fades into the white t-shirt but a bad point is that it wouldn’t fade into the shirt if it was a different colour

I like the red colour on the ‘DEAD’ as it stands out and looks more interesting.

Peer Feedback

• Summarise peer feedback and discuss– Responses you agree withOver-all I think the feed back I got was very positive and there was a lot of compliments

about the amount of detail and effort that I had put into it. I do agree with this as I feel I did put a very large amount of effort into the subject matter and the amount of detail

that I included in the rotoscoping. – Responses you disagree withI have to say I can’t really see anything I disagree with, all that comments made

were very constructive and helpful, and there wasn’t really anything negative said.