Average In House Marketing Expenses

CMO$150,000

Coder

$60,000

Project Manager

$40,000

Marketing Director

$100,000

Designer

$70,000

Market Loyal TeamMarket Loyal will act as Digital Marketing TEAM helping to guide, setup and manage all digital initiatives for your business for optimum ROI both online and off and more importantly you know the best of the best will be handling business and in the correct sequence. Our team of experienced digital and creative marketers will keep you up to date with the latest tools and technologies in the market and provide and implement a road map for future marketing endeavors.

How Are You Marketing?

What is Digital Guidance?

Market Loyal will act as digital marketing TEAM helping to guide, setup and manage all digital initiatives for your business for optimum online ROI. All done in the correct sequence using the latest tools and technologies so that you can FOCUS on other things in your business.

Website Optimization

Local Market Optimization

Content Marketing

SEO (Online/Offline)

Social Media Enhancement

Marketing Automation /Systems

Online Marketing / Advertising

86% skip TV ads

91% unsubscribefrom email

200Mon the Do Not Call list

44% of direct mail is never opened

BROKEN.

The Old Marketing Playbook

Instead of buying ads, email lists, or cold calling, inbound marketing focuses on creating educational content that pulls people toward your website where they can learn more about what you sell on their own accord.

What is Inbound Marketing

Rent vs OwnFocusing on content will create marketing assets that will produce compounding growth in website traffic, leads and sales.

0

10

20

30

40

50

60

70

80

90

100

Month1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Month10

Month11

Month12

PPC Leads PPC Cost/Lead

Pay Per Click

0

20

40

60

80

100

120

140

Month1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Month10

Month11

Month12

IM Leads IM Cost/Lead

Inbound Marketing

An inbound marketing software platform with all the tools you

need in one place.+

Inbound certified experts to help set up the process needed

for success

It is About Process & Platform

HubSpot is a software program & platform that includes all the tools you need to do inbound marketing. All in one single location.

All In One Inbound Marketing Platform

Instant Backend Benefits / Tools

HubSpot Raises $32 Million in Funding

HubSpot Makes Two Acquisitions

HubSpot Founded

HubSpot Opens European Office

Inbound Marketing's Rapid GrowthAnnounces & HubSpot CRM

HubSpot Opens Australia Office

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

13,000

14,000

15,000

16,000

2015201420132012201120102009200820072006

Number of HubSpot Customers

IPO

Releases

Named #2 Fastest Growing Software Company

15,000+ as of June 2015

Proper Sequence

Everything Must Be Done In Sequence For Optimum Success

BUILD

• Competitor & Current Online Analysis• Custom Website, Landing Pages, Blog Email (Design / Build)• Inbound Marketing Technical Set Up • Database Analysis & Integration• Social Profile Setup or Enhancement• Custom Reporting Set Up• Marketing Kick off Call & Planning• Content Development (Website, Blog, Email)

BUILD - We will do a comprehensive online web analysis focusing on website, social and current competition. This high level feedback will show a snapshot of where your company stands online. We will attract your ideal customer by building content that’s valuable and easy for them to find. In conjunction with the build and roll-out an optimized website fully integrate to your company for inbound marketing success.

World Class Website

Compare how your marketing performance stacks up to your competitors’ on key metrics over time.

• Track and compare your progress against your competitors

• View detailed Marketing reports to measure your marketing

• Track your progress over time across key metrics

• Drill-down into what’s causing fluctuations in marketing performance

Measure Competition

SEO Optimization (Onsite)

Focus on key SEO areas for optimizing your pages and generating quality inbound links.

• Crawl your pages for SEO on-the-spot• See detailed SEO reports for each of your

pages• Receive specific recommendations for

improving your website pages• View metrics on page views, ranked

keywords, inbound links, clicks, and social media

Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

• Create content to develop your thought leadership and get found online.

• View detailed SEO recommendations for improving your content as you type

• Automatically publish to your social media accounts

• Automatically optimized for mobile devices with responsive design

Blogging

Marketing Automation

Trigger email messages and activities within your contact records nto personalize and automate your marketing strategies.

• Base your automation campaigns on goals, such as becoming an opportunity or customer.

• Move leads easily in and out of campaigns as they achieve the goals you’ve set.

• View detailed engagement data for each Workflow step

• Create conditional checks against every workflow step for optimization

Email Marketing

Send personalized, beautiful emails that your prospects, customers that they will look forward to receiving and measure which messages are most effective.

• A/B test elements to optimize open and click-through rates

• Personalize your message, sender, and subject lines

• Preview in other email client inboxes • Choose from a variety of pre-tested,

mobile optimized templates

Landing Pages

Capture inbound leads through your website with landing pages that are easy to customize, A/B test, personalize, and track.

• Build optimized landing pages in minutes without a developer

• Choose from multiple, already-optimized templates, match the look and feel of your existing site.

• Integrate with your CTA, Contacts, Content, Social Media accounts.

GUIDEGUIDE - In this phase, we start working on your online local listing optimization, local or national SEO which includes both on-page and off-page tactics, citation building, review generation and reputation management. We will also guide in the development of your inbound marketing strategy, buyer persona’s and a lead development processes.

• List, Submit, Claim, Optimize All Local Listings• On-Page / Off-Page SEO• Reputation & Review Plan and Implementation• Inbound Marketing Campaign, Workflows, and Calls To Actions• Buyer Persona Profile Development• Lead Generation Strategy• Much More…..

Local Market OptimizationTake control of your local market and business listings with a goal to claim, optimize your local foundation.

• Claim each local listing including NAP• Optimize each local listing • Enhance local market citation growth• Build local review process• Drive local market listing data for on-page

and off-page SEO.

Define Personas

Coordinate, plan, and delegate all your marketing activities from a shared calendar.

• Schedule content & marketing calendar activities

• Filter the calendar view based on content or campaign based on your preference

• Click in to see details about the content scheduled on calendar.

• View your content by day, week, month, or in a list.

Marketing Calendar

• Build CTAs without a designer, or upload your own custom images.

• Attach CTAs to Campaigns to see how they affect high-level campaign goals.

• Display CTAs inside of Blog, Landing Page, Site Page, Email, or attach to your existing website.

Calls-to-Action (CTA)

Guide and create professional CTAs in minutes to convert your visitors into leads, complete with A/B testing and personalized.

TARGETTARGET - We identify the best online networks where your personas are and create email campaigns to build awareness, authority and convert for potential sales. We will also actively target personas both online and on social media to enhance brand awareness.

• Comparing & Analyzing Current Online Marketing (A/B Testing)• Targeted Persona Messaging (Organic & Paid)• Sales Funnel Setup & Optimization• Social Media Updates, Monitoring, Training, and Analytics• Visual Content Creation & Marketing (infographics, slideshows,

videos, etc.)• Much More…..

Proper Lead Process

Trigger email messages and activities within your contact records, to automate your marketing strategies.

• Trigger emails, change any contact property, and segment your database all through automation

• Move leads easily in and out of campaigns as they achieve certain goals

• View detailed engagement data for each step of your campaign

• Create conditional checks against every workflow step for optimization

Email A/B Testing

Test variations of your emails to make data-driven decisions about the content you send to your database.

• Test any element of your emails, including both content and design.

• Choose which metric decides the winner of your A/B test

• HubSpot automatically sends the winner to the rest of your list.

Social Media

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach.

• Publish across multiple accounts and social media sites.

• Bulk upload social messages in advance• Schedule multiple posts at a time• See suggested times for increasing engagement• Shorten and track links automatically• View click and engagement data for your leads

Sales Funnel

Intelligent sales funnel tracking to target a prospect and move them down the funnel.

• Track when a website visitor clicks on a CTA• Sent to a landing page where the offer in

the call-to-action is fulfilled, • Prospect submits information• Sales team can use to begin a conversation

with them. • CRM Intergration

GROWGROW - We layer in an ongoing communication strategy to help you grow strong, loyal relationships with your current, past customers and future prospects. Identify and grow advocates and make it as easy as possible for them promote your organization. Using personalization to deliver tailored messages, we will continue to engage with, delight, and upsell your current customer base into happy promoters of your company and brand.

• Loyalty Program Creation or Enhancement• Local or National Digital PR or Blogger Outreach• Celebrity Style Amplification + Authority*• Amplified Internal & External Communication Strategies• Promoting Company Advocates To Increase Brand Identity• Advanced Development Reporting

Drive Loyalty

Personalize your content from the moment someone sets foot on your site by device, country, or referral source.

• Loyalty development roadmap and program creation

• Target those customers that will be the raving fans

• Ongoing communication to open door for referrals

• Continues market awareness emersion• Celebrity style marketing

Compare how your marketing performance stacks up to your competitors’ on key metrics over time.

• Track and compare your progress against your competitors

• View detailed Marketing reports to measure your marketing

• Track your progress over time across key metrics

• Drill-down into what’s causing fluctuations in marketing performance

Measure Competition

Marketing ROI Tracking

Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers.

• Track how your marketing is performing in terms of visitors, leads & customers

• Measure the ROI of your marketing campaigns

• Drill into detailed reports on your performance

• Compare the effectiveness of your marketing channels

Attribution Reporting

Understand which pages on your site and sources are the most effective in driving conversions throughout your funnel.

• View which pages and sources are influential in driving conversions

• Create different attribution reports based on someone’s first, last and all interactions.

• Learn what content nurtures your prospects through the sales funnel.

Revenue Tracking

Tie any marketing channels and content offer back to the revenue generated for the company.

• Close the loop on your reporting by understanding the revenue generated based on sources or pages on your website.

• Understand what marketing efforts generate the most revenue in your database

• Report on revenue based on contacts or companies in your database.

Transparency

At Market Loyal, we work with Multi-Location businesses in the United States and across the World. Including Franchises, Associations, Hotels and other Enterprise Level businesses normally between 10 and 1000+ locations globally with annual revenues in excess of 5 million dollars.

Who we work with…

Thank You