digital health - jaakko hattula - pulseon
TRANSCRIPT
May 7th 2015, CXPA Finland Jaakko Hattula, Head of Productization, Founding Partner
Huge potential for technology in several markets
”If you were to choose one biometrical sensor to wear, by far your choice would be
a heart rate monitor. Tells you more than any other single sensor – applicable to fitness, sleep, stress, amongst others”
From Sports to 24/7 – significant expansion in market size
Significant growth opportunity in the 24/7 market – market value from current
$2Bn to $7Bn by 2017
500 million people seeking for a new device in the category
•! Activity trackers are the highest growing segment but offer little to no meaningful feedback to users
•! 60 % of consumers are going to purchase a new wellness tracker within the next year – significant growth in interest
•! Consumer awareness for self-monitoring continuously increasing and new consumers are entering the potential user base
32.46 43
58
80
100
0
20
40
60
80
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120
2013 2014 2015 2016 2017
M units sold annually
Paradigm shift – truly accurate and individual insights into wellbeing
43 58
80
100
M units sold annually
+ 32 %
PulseOn core differentiator
•! The world’s most accurate and reliable optical sensor technology allowing PulseOn to develop leading edge heart rate monitoring solutions to market
The most accurate and
reliable optical HR
sensor
!! Patented sensor solution to extend operative range and time
!! Advanced algorithms and analytics – up to beat-to-beat detection of HR
!! Wide operative range for reliable continuous HR monitoring during sports and beyond
Two complementary revenue models
PulseOn Optical Heart Rate Module •! PulseOn superior proprietary & patented
optical heart rate sensing solution •! Turnkey integration for any wearable hear
rate monitor •! NRE, module & algorithm licensing
PulseOn Sports & Fitness Reference Design •! The most accurate and reliable HR readings in a
variety of sports with small & stylish device •! Open interfaces to connect to 3rd party platforms
& integrated HR analytics for individualized fitness insights
•! NRE & device sales
PulseOn in a nutshell
•! Ultimate comfort without a chest strap •! Meaningful insights into training •! Minimal design for superior usability •! Wireless Bluetooth connectivity
PulseOn Heart Rate Wrist Band -Design •! No more bulky devices. Small in size, minimal,
simple design, big in accuracy. •! Device 29 grams (2.6 x 3.1 cm + strap) •! OLED display for checking HR, time, training
intensity and training effect during exercise. •! Advanced manufacturing processes, including
stainless acid-resistant steel components •! Clever USB charging clip •! Custom woven fabric strap for ultimate comfort and
perfect fit.
PulseOn Application The accurate HR data is turned into simple, understandable information – for more meaningful insights into training •! Key features include: total training effect, training
intensity, fitness level improvements (VO2max), HR profile graphs, map with speed & distance
•! Recovery time •! Also accurate calories burned, detailed graphical
records on training history •! Suggestion to reach next fitness level (coaching
coming soon)
