digital identity & social media

Digital Identity & Social Media IED Carlos Magro @c_magro 17-18 julio 2014

Main Objetives

To understand how Internet has changed our lives & transform businesses and organizations

To understand the role that Internet and social media play in our professional lives

To develop our digital presence and some key professional skills, using both social media and other social services

To develop a solid, coherent and consistent digital identity for our professional development.

To learn how to enhance our learning & working through social media.

To become a more productive worker by using social media.

To become a connected & skilled worker able to manage our digital identity and to work in collaborative and digital environments.

VALUES

Collaboration, cooperation comunications, horizontality, transparency

ORGANIZATIONS PROFESSIONALS Comunications

Network

Info

rmat

ion

Long

life

lear

ning

DIGITAL TRANSFORMATION

TRANSLATES

A NEW SET OF DIGITAL COMPETENCES

CHANGE

PLE. PERSONAL LEARNING ENVIRONMENT

Digital Identity

Digital transformation, social media and digital identity

DIGITAL IDENTITY

Analize our understanding and use of digital tools and services Analize ourselfs (autosurvey) Google our selfs (team activity) Analize classteam twitter acount (team activity) Analize our general digital compentece (individual scoring rubric) Build up our digital presence (social networking services) Twitter* Linkedin* Facebook Google + Pinterest Scoopit Paper.li Instagram Slideshare Youtube Flickr Build up our digital presence (blogging, information management) Wordpress* Blogger* Tumblr* Delicious* Diigo* Feedly* Build up our Personal Learning Environment (PLE)


_1

Let’s begin with a question…

What is technology?

Vídeo :http://youtu.be/1m1HT3NKdZ0

Vídeo:http://youtu.be/l4uCO0aJcwY

… with a definition

…and with an assumption.

The world has deeply changed in the last ten years

Vídeo:http://youtu.be/W-Yf1u3xD_I

The World has changed

Plan de Social Media

Well, maybe not so much

Reputación digital y su gestión Well, maybe not so much

Let’s try to identify some main characteristics of this changing world.

10 minutes discussion trying to define the world we are living at. In teams of 2, 5 minutes, write down some adjectives defining our world.

Debrief together these adjectives.

Activity #1

Reputación digital y su gestión

The World has become digital

Hybrid

We live in a digital world.

There are no two separate worlds (virtual and physical).

There are no parallel worlds, there is just one world, made upon physical and digital objects.

What we are, our lifes and our businesses come from a complex and dynamic process of hibridation.

Hybrid

TESCO markets at South Corea underground

The digital and the physical worlds have become increasingly interwoven

Increased integration ON-OFF (QR, NFC, Augmented Reality)

Hybrid

We live in a constant change

Changing

The change has become permanent: The only thing that is stable (solid) is change.

Even its pace is changing and acelerating.

We live in a world dominated by the so-called "digital laws”: from Moore's Law that stays that the power of chips doubles every 18 months, to Kryder's law, the storage capacity doubles every 12 months, passing through the Nielsen’s Law, the data transmission rate is doubled every 21 months.

A world characterised by what Barry Schwartz called the “paradox of choice”.

A “liquid modernity” (Zygmunt Bauman) or a “Continuous Flow Era” (John Seely Brown).

Changing

Barry Schwartz, The Paradox of Choice

Changing

Vídeo: http://youtu.be/1a6UYfWzrJc

We live in an uncertain world

Uncertain

We live in an uncertain world. The future is also uncertain. The speed at which everything happens and everything changes is accelerating and we are always encountering a proliferation of disruptive technologies.

The convergence of social, mobility, cloud, big data and integrated communications leads in turn to more changes, new innovations, new opportunities and more disruptive technologies.

All industries have been or are being affected by digital transformation. The "digital pressure" upon organizations is growing and comming from different points.

Uncertain

We live in a complex world

Complex

Complexity has become, in fact, one of the main drivers that affect organizations and individuals in assessing data and making decisions.

Complexity is now a current ingredient even for economical theory which is giving up equilibrium.

Innovation requires complexity and diversity (The Atlas of economic complexity)

Learning to live and be able to manage this complexity is already the main attribute for our times.�

Complex

Complex

Complex

Vídeo: http://youtu.be/wBfmXY8_wN8

We have become more social

We must assume that we have forever changed the way we communicate, learn, work, relate to others, love or protest.

CASTELLS

Social

We live in world characterized by the word social. Our entire socioeconomic environment has been transformed. The social has become the norm.

In fact, everything has gone social. Internet has become social, businesses are social (social business) even the processes and technologies of business management are becoming social (social CRM, crowdsourcing).

Today, anyone can post a video, share a photo, write a blog or join a social network.

We are no longer passive consumers, we demand to be heard, considered and respected.

Social

Businesses have become social

Social

Vídeo: http://youtu.be/DjpIzFDZRyQ

Globalization and the new local

Global

We live in a globalised world.

And Local In an increasingly globalized and homogenized world, technology can help us visualize the marginal and address the particular.

But we need more than technology professionals with the right skills. We need knowledge workers (Drucker) who can integrate the convergence of globalization and rapid technological change (the so called Knowmads).�

Global

Mobile

There are more mobile devices than people in the world.

There are more Internet access from mobile devices from fixed. The average age is around 13 years

By 2020 is expected to be 24,000 million Internet-connected devices.

For a vast and growing majority of Internet users worldwide is primarily a mobile experience

Mobile

Mobile

Vídeo: http://youtu.be/VFRyOt_BqfU

Conclusion

We are living is one of the few disruptive revolutions in the history of mankind. One of those transformations that have changed our production system.

The digital transformation would even modify our brain ann our habits of behavior.

We live in a world characterized by an exponential acceleration of social and technological change, a world increasingly in need of talent and innovation to respond to globalization and complexity but also provide answers to the local and attend to the different.

Conclusion

Conclusion

Idea e ilustración de Genís Roca. RocaSalvatella

1930 1990 2008 1960

From replacement to transformation

Genís Roca. RocaSalvatella

Digital is not a synonym for technology.

Digital defines the way we relate with world.

Go to this test and answer the questions

Activity #2

10 minutes survey on your Internet and Social Media use Individual. 5 mins for answering Debrief together in a 5 minutes talk

DIGITAL IDENTITY

_2

1. What is digital identity and how do I get one? 2. How can my digital identity impact my job search and future career

prospects? 3. How can I "professionalize" my networks?

Digital identity

Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect.

Brian Solis

VALUES

Collaboration, cooperation comunications, horizontality, transparency

ORGANIZATIONS PROFESSIONALS Comunications

Network

Info

rmat

ion

Long

life

lear

ning


TRANSLATES

A NEW SET OF DIGITAL COMPETENCES

CHANGE

PLE. PERSONAL LEARNING ENVIRONMENT

Digital Identity

Digital transformation

DIGITAL IDENTITY

Digital identity

Web 2.0, the social web, has contributed to the construction of m u l t i - d i r e c t i o n a l a n d interconnected spaces and channels where, as users, we participate, express ourselves, interact and collaborate.

We have moved from being passive recipients of information to have the opportunity to interact with that information.

It has allowed us to be at the s a m e t i m e p r o d u c e r s a n d distributors of content and knowledge.

With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists.

With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona.

Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities.

These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you.

Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise.

This is too important to leave to chance. Online is the new real world. This is your life.

Brian Solis

Digital Identity is the set of characteristics that identify us within the Internet.

We all have a digital identity.

Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us.

Digital identity is fragmented, multiple, complex & dynamic.

Digital identity

Digital identity is fragmented into thousands of pieces. Julen Iturbe

Digital identity

Multiple

Digital identity

Complex & Dynamic

Digital identity

Our digital identity is built up at least by three agents.

A proper management of our digital identity involves being aware of and act on these three elements:

1. The self-generated content. 2. The content generated by others and collected by the software or

applications that index and link this content. 3. The content generated in our relationships with others. What others

publish about us.

This dual "input source" data (what we say and what others say about us) is now particularly relevant because:

• On the Internet everything is amplified and moves faster. • We exchange not only words but also texts, photographs and videos. • The long durability of these files once uploaded to Internet.

Digital identity

So, our Digital Identity is:

1. Our personal information online: • Texts • Videos • Photos • Name, adress… • Sites you visit,…

2. What we post ourself 3. What others post about us

Digital identity

1. It’s permanent 2. It’s visible 3. It’s uncontrollable

Three characteristics of information in Internet that affect our digital identity

Digital identity

Information on the Internet is persistent and uncontrolled.

Online reputation is cumulative over time. The online reputation takes into account the present but also past actions.

Two of the most important features of the Internet are the permanence of things (this is related to topical issues such as the right to be forgotten in the controversy with Internet services companies like Google) and the fact that there is no way to control what will happen to the information once put it online.

Every action on the Internet leaves hints that can be searched and treated independently and beyond the control of the person (decontextualized) and asynchronously.

These two characteristics of information reinforce the importance of knowing how to manage the digital identity.

Digital identity

Open spreasheet

Search your name online in Google

Fill out with the first 15 results shown by Google under your name (or your brand)

Instructions:

1. Rank: What number ranking is the page in Google’s search 2. URL- What is the Url of the web page 3. Page Title. What is the headline displayed for that web page? 4-Status- Mark this either Own (you host yourself), Control (you can publish, twitter), Influence (you cannot update directly) or Third Party (you cannot change). 5. Sentiment. Positive (you want a customer to see), Negative, Neutral (beningn or about someone else). 6. Highlight rows in green, red or yelow

Activity #3

Individual reflection: 1. What did you find about yourself?

2. Was that acurate

3. What was missing/not included?

4. What first impressions can be drawn?

All together reflection:

1. Tell us in 1 min about your findings

2. Why would someone do a search on you?

3. What would they find? 1. Against? 2. In your favor?

Activity #4

What is the most reliable online source of information about me? Google My web/My blog Facebook Twitter LinkedIn

Why would someone want to do a search on me?

to stalk me to recruit me to find more about me and what I do to decide whether to hire me or not to find a picture of me to dig up dirt on me

How do I build my online reputation? create an impressive e-portfolio publish information I want people to find about me participate in online professional networks make my work (research, arts, music, writing) findable make my work (research, arts, music, writing) sharable updates on Twitter and Facebook accept all friend requests all of the above

Activity #4

Digital identity

Activity #5

Linking our multiple online identities

Open a profile in http://about.me/

Fragmented

Digital identity

1. We all are highly intensive users of Internet

2. We all have a digital presence

3. We use mainly for personal topics

4. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona.

5. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us.

6. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you.

7. Digital identity is fragmented, multiple, complex and dynamic.

Digital identity

Think about

Privacy

Vídeo: http://youtu.be/F7pYHN9iC9I

1. Set out in detail the privacy settings 2. Protect your personal data 3. Be proactive in defending your own data.

Some tips for managing our privacy:

1. Think before you post. 2. Control your contact list. 3. Read terms of use and policies and set the privacy. 4. Use the safe navigation and private browsing.

Privacy

Some browsers offer us the opportunity to clean up our browsing history. You can also use the safe navigation options:

Chrome 'incognito mode’: https://support.google.com/chrome/answer/95464?hl=es-001

Mozilla Firefox 'Private Browsing’: https://support.mozilla.org/en-US/kb/private-browsing-browse-web-without-saving-info

Google has a space dedicated to explaining security topics: Safety Center www.google.com/safetycenter/

analog vs digital identity private vs public private vs personalnal personal vs professional individual vs corporate

Reflect upon

by @lorehatur

Analog vs Digital Identity

There is a real world and virtual. Both are real but occupy different spaces.

Private vs Public identity

Anything that is posted online, you should consider “public” no matter what your “privacy” settings are.

George Couros

Private vs Personal identity

If something is “private” in your mind, it’s probably not a good idea to share it on the Internet…anywhere. I don’t care what types of controls a social network gives you. There’s no such thing as full-on “privacy” on the Internet.

Drew Olanoff

Privado no es lo mismo que personal. Mi recomendación es que podemos compartir en la Red cosas personales pero nunca las privadas.

Personal Identity

Professional Identity vs

Personal vs Professional identity

Social media often blurs the lines between personal and professional.

Figuring out how to balance these two worlds can be a challenge. You don’t want to share a personal detail that might negatively impact you at work. On the other hand, you don’t want to bore everyone with a robot-like account that can only discuss business matters.



Vídeo: http://youtu.be/8iQLkt5CG8I

Individual vs Corporate identity

There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively.

We have to realize that everything we post online, whether we believe it to be "professional” or "personal" is personal. At the end it is all about us. Everything we do on the Web is personal. The web is ourselfs.

Personal Brand: From the point of view of the organizations should not be seen as a threat but as an asset.

Personal branding in the corporate environment is not so much a matter of finding individual promotion as clearly define the strengths and talents of each employee.

The concept of personal branding allows each worker to define his goals and visualize her strengths. From the point of view of the organization and specifically HR departments it makes it easer the identifcation and talent management and promotes leadership in the organization.

James Speros. The Personal Branding Phenomenon. Peter Montoya

Personal Brand and the Corporate

A personal brand is no longer just a matter of entrepreneurs or freelancers. It is a necessary tool for professionals who want to differentiate or just stay in the environment of an organization.

James Speros


Your personal brand should be portable. If you change your job you must be able to transfer your digital identity and capitalize it in the new environment.


“Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.”

Seth Godin


1. Protect your name, domain, brand.

2. Control the search engine to increase your presence on the first pages of search.

3. Monitor. Results, creating Google alerts with your name.

4. Try before use. We don’t need to start with a blog, we can blogging as guests in others.

5. Own: It’s important to create a controlled space by us in which to put all the identifying features that interest us, always emphasizing the constancy over the frequency.

6. Link: It is very important to link to issues that define our digital personality.

7. Produce relevant contents to grow and create a community.

8. Share information and knowledge. Social networking means sharing. Think of yourself as a hub or a information connector information. A curator.

9. Prioritize habits and decide the time.

10. Take care of your community: reply to comments and be present.

10 commandments

Digital Identity and Personal Brand

What separates reality from aspiration are your actions and words. You earn what you deserve.

Brian Solis. Introduction to Reped


1. Treat others as you would like to be treated.

2. Think before you write and avoid words or attitudes that may be offensive to other users.

3. Note that in the written language nuances are more complicated. You can use emoticons.

4. Always be patient, especially with beginners and those who make a mistake. Sooner or later you will commit too.

5. Recriminatory attitudes are unwelcome, especially in public. Use always a moderate tone.

6. Always re-read messages before sending and ask yourself what would be your reaction if you received it.

7. Take care of spelling rules. 8. Avoid writing in uppercase. 9. It is very important always refer sources

of information (content, data, images).

Netiquette

Character is like a tree and reputation like a shadow. The Shadow is what we thonk of it; the tree is the real thing.

Abraham Lincoln

Take care of your self and the shadow will take careof itself.

ANDY BEAL

Conclusion


The way to gain a good reputation is to endeavor to be what you desire to appear

SOCRATES

Conclusion

¿What is Twitter?�

140 characters


A communication tool


A networking tool


A search, filter and select information tool


A content production and curation tool

Analize a colleague’s twitter account

Using digital free tools like:

http://www.twitonomy.com/

Activity #6

1. Accept that Twitter is public. 2. Don’t be a robot. People do business with people. 3. Avoid sensitive topics. 4. Know the difference between personal and

private. Personal is talking about the great dinner you had last night; private is rehashing every detail of the fight you had with your partner on the way to the restaurant.

5. Be considerate of your audience. things will get boring fast if 90% of your posts are singularly focused

6. Interact with others.

Via: How to balance your Personal and Professional Lives on Twitter

How to Balance Your Personal and Professional Lives on Twitter

Activity #7

Optimize our digital presence and customize our social media profiles (name, description, url, photo,….).

1. Linkedin 2. Twitter 3. Facebook 4. Google plus 5. Pinterest 6. ….

Personal branding strategy. Defining your personal/professional brand

1. Think in some words that express your interests, both proffesional and personal. Add some adjectives to describe your skills (both hard & soft skills)

2. Try to visualize yourself as a proffesional and write down three or four main topics related with this idea

3. Make a visual cloud graphic with all these words

Tools: http://www.wordle.net/

Activity #8

Listening

Define a set of personal alerts (go to http://www.google.com/alerts )

Activity #9

SOCIAL MEDIA AND PROFESSIONAL DEVELOPMENT

_3

I. Digital Competences II. Personal Learning Environment

I. Digital Competences

Our life is like this…

Digital Competences

…but we work like this.

Digital Competences

Digital competence is a combination of knowledge, skills, values and attitudes that allow us to achieve goals effectively and efficiently in highly digital contexts.

Digital Competences

From Digital Identity to

…………………………………………. Knowledge & Information Management Digital comunications Long life learning Collaborative and team working …………………………………………..

Digital Competences

Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional

Information & Knowledge Management

Vídeo: http://youtu.be/Ig3iC9v7cwg


Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120

Being able to search, collect, evaluate, organize and share information.


1. To browse the Internet to access information, resources and services.

2. To obtain relevant information making efficient searchs on the Internet .

3. To get information in real-time and anywhere. 4. To subscribe to relevant content for our objectives and to

monitor the Internet for key information. 5. To save and store digital information in an organized manner to

facilitate its identification. 6. To assess the quality, reliability, relevance, accuracy and

usefulness of information, resources and services obtained in the Internet.


Digital Communications

Be able to communicate, interact and collaborate effectively with digital tools in digital environments.

1. To communicate both synchronously and asynchronously. 2. To participate actively in online conversations and discussions

making valuable contributions. 3. To communicate efficiently and productively with colleagues by

using digital means. 4. To Produce valuable content and opinions that can help to

create debate. 5. To participate proactively in digital environments, social

networking and online collaborative spaces, making contributions of value.

6. To establish contacts and professional relationships using digital media.

Digital Communications

Lifelong Learning

To manage learning autonomously, understanding and using digital resources, and participating in learning communities.

1. To manage your own digital training. 2. To use Internet to stay up-dated in our own field of knowledge. 3. To know and use digital tools and resources for a good

management of knowledge. 4. Engage in both formal and informal online training. 5. To contribute to peer learning in digital environments and

communities of practice. 6. To give visibility to our professional training and skills by using

the Internet. 7. To establish and maintain a valuable professional network in

digital networks.

Lifelong Learning

To be able to work, collaborate and cooperate in digital environments

Teamwork & Collaboration Skills

The main benefits for networked organizations do not lie in the outcome from teams, but in individual knowledge acquisition, in the ability to connect with the right people and to access the right information at the right time. Instead of focusing on teams and communities, we must concentrate our efforts in providing workers with the right resources and knowledge to build their own connections. The basic unit of social business technology is personal knowledge management, not collaborative workspaces.

Fuente: The tainted narrative of the workplace


1. To work with shared processes, tasks and objectivewith in digital environments.

2. To produce online collaborative documents. 3. To communicate efficiently and productively with coworkers

with digital media. 4. To coordinate and work in teams in digital environments and

with digital tools. 5. To manage time and human resources assigned by using digital

media. 6. To collaborate both in formal and informal networks sharing

information and knowledge. 7. To build quality relationships and interactions in online settings

and communities leveraging social intelligence.


…..and one more

All this technology is making us antisocial

Unplugged

Unplugged

Vídeo: http://youtu.be/OINa46HeWg8

Unplugged

Learnig when and how to use digital media and when and where we should turn it off.

Unplugged

Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional

II. Personal Learning Environment

Personal Learning Environment

A Personal Learning Environment (PLE) isn’t a technology platform nor an application or software, it is a way of learning and working in digital environments.

A PLE is a network of people and content from which we learn.

We all have a PLE and that there has always been PLEs. The difference now is that digital allows us to broaden the sources and the people from whom we learn.

1. To meet with other professionals and to expand our network of learning.

2. To share our knowledge, ideas and projects.

3. To select and identify the information that is more useful to us.

4. To identify resources and learning opportunities.

5. To learn from the experience of other members of your network, join initiatives and collaborate in projects.

Personal Learning Network

from A PLE is made up of a set of tools that allow us to search, classify, process and share information and knowledge.


Personal Learning Network

A PLN is the network of persons and institutions we are connected to and from which we obtain and share information and professional relevant knowledge.

Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta

Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio

Después • Informe • Revisar el Plan de gestión

PLE’s components:

1. Reading tools 2. R e fl e c t i o n t o o l s ( w r i t i n g ,

commenting…). 3. Networking tools


1. Start by creating a digital identity and trying to use the same user in all services.

2. Open a Twitter account and start following people and institutions.

3. Share your ideas, projects & questions. 4. Subscribe via RSS feeds to blogs and

other sources of information. 5. Start writing your ideas and projects on

your own blog. 6. Tag and share your favorite sites in a

social bookmarking service like diigo or Delicious.

6 steps to create your PLE?


My PLE Digital Identity

Read/access information Share

Make/Reflect

Knowledge Management

Longlife Learning

Comunication Collaborative and teamwork

Knowledge Management

Longlife Learning

_1 _2

_3

RSS, Feedly, Twitter, Diigo, Pinterest

Blogs, Twitter,

Drive

Twitter, G+, Hangout, Drive, Blog

Search and Select


Read and retrieve information


Save and store information


Think


Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta

Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio

Después • Informe • Revisar el Plan de gestión

Do


…and communicate


Let’s make a concept map or a drawing showing our PLE

http://www.edtechpost.ca/ple_diagrams/index.php/

Activity #10

Final work:

1. Complete yout about.me profile 2. Optimize your digital presence and customize your social media profiles

(name, description, url, photo, avatar…) 3. Open a blog as a professional portfolio (to show your projects, your works,

your learning updates…. 4. Write down a post about the concept of digital identity and personal brand 5. Write down a post showing your PLE. Showing how do you manage

knowledge and information and how do you communicate with others professionals.


“La mejor manera de empezar algo es dejar de hablar de ello y empezar a hacerlo.”

Walt Disney

Yves Klein - The Void (Empty Room), 1961

digital identity & social media

Leadership & Management

digital world

social social business

digital tools

digital pressure

digital objects

digital environments

convergence of social

social socialcrm