digital india - what it means for your brand's digital marketing strategy
TRANSCRIPT
What it means for you?
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India is undergoing a digital
transformation; a young
population that sees high
speed internet as a core
utility, a plethora of choices
as a necessity and speed &
ease as must-haves.
We at Futuready Media
bring you insights about the
numbers and the scale to
help you set the digital
strategy for your brand.
World Internet Statistics
1995
35 million+ INTERNET USERS
0.6% POPULATION PENETRATION
Source: INTERNET TRENDS 2015 – CODE CONFERENCE
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2014
2.8 billion INTERNET USERS
39% POPULATION PENETRATION
Thus, in 20 years, approx 40% of the world
population has joined the Internet
Source: INTERNET TRENDS 2015 – CODE CONFERENCE
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India: The Digital Behemoth
India is taking giant strides…
YOUTH
65%
Age: less than 35 yrs
TECHNOLOGY
Mobile
3G connectivity
INDIA
The Digital
Behemoth
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India on the Internet
Total Population
Internet Users
2014 Internet User
Growth Rate
1,236 million
232 million
(+37% Y-o-Y growth)
33%
(+63 million users in 2014)
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Source: INTERNET TRENDS 2015 – CODE CONFERENCE
Population Penetration
of Internet 16%
Rank #1 in new internet user
additions
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CHINA INDIA
And in case you’re
wondering about China… Let’s compare the 2 Asian neighbors
China on the Internet
Total Population
Internet Users
2014 Internet User
Growth Rate
1,356 million
632 million
7%
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Source: INTERNET TRENDS 2015 – CODE CONFERENCE
Population Penetration
of Internet 47%
Rank #1
World Mobile Statistics
1995
80 million+ MOBILE PHONE USERS
1% POPULATION PENETRATION
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2014
5.2 billion MOBILE PHONE USERS
73% POPULATION PENETRATION
Source: INTERNET TRENDS 2015 – CODE CONFERENCE
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Thus, in 20 years, approximately 73% of the
world population uses mobile phones
The Smartphone Era
Worldwide Ratio
Smartphones : Feature phones
40 : 60
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Source: INTERNET TRENDS 2015 – CODE CONFERENCE
India on the Mobile
Total Population
Total Mobile Subscriptions
Smartphone Subscription Growth Rate
in 2014
1,236 million
907 million
55%
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Source: INTERNET TRENDS 2015 – CODE CONFERENCE
Smartphone % of mobile subscriptions 15%
Population Penetration of Smartphone
11%
Total Smartphone Subscriptions 140 million
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And let’s see how the dragon
compares on mobile China way ahead, but slowing…
CHINA INDIA
China on Mobile
Total Population
Total Mobile Subscriptions
Smartphone Subscription Growth Rate
in 2014
1,356 million
1,301 million
21%
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Smartphone % of mobile subscriptions 39%
Population Penetration of Smartphone
38%
Total Smartphone Subscriptions 513 million
Evolution of Mobile Usage
From Text to Images to Videos
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Social Media The digital Indian is argumentative,
voyeuristic, narcissist, information seeker,
digital native, tech enthusiast, shopper, etc.
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India as a market 2nd Largest
Average Revenue
Per User $10
Monthly Active Users
(MAUs)
112 million
(8% of global MAUs)
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Facebook is now a listed company wanting to earn
more through advertisements. Hence, more & more
advertisement avenues are offered on mobile and web.
India as a market Fastest growing
user market
Average Revenue
Per User $5
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Twitter is increasingly becoming the first source of
news for internet users.
Monthly Active Users
(MAUs)
24 million
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Professionals are increasingly flocking to LinkedIn. Thus,
it charges the highest CPC advertising rates across all
social media sites.
India as a market 2nd Largest
70 million
(10% of global MAUs)
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India as a market The Largest
Monthly Active Users
(MAUs)
YouTube
2nd Largest
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YouTube becoming the new search engine for many activities like cooking, entertainment, technology, song &
dance.
Vertical Viewing is now 30% of all videos watched
India as a market
70 million Monthly Active Users
(MAUs)
Changing Consumer Behavior
Mobiles Sensors Humans
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Consumers are demanding ‘Just in Time’ information
enabled by
Transportation
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Apparels
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Travel
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Entertainment
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E-Commerce
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Food & Dining
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Groceries
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Online Classifieds
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New Trends
Global Growth Rate of
Mobile Advertising 34% Y-o-Y
M-commerce in India
(as % of Total E-Commerce
Sales in 2014)
41%
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New Trends
Carousel ads
Shopping ads
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Mobile Wallet
Mobile Wallets market
led by Paytm
(80 million Paytm users in India, 2014)
So what could you do?
Customer experience is important, and
digital channels are core to delivering those
experiences.
Isn’t it time to make it a strategic priority?
Get in touch with the experts now.
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Thank You
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Futuready Media is a full service digital media agency founded by IIM
alumni. We work at the confluence of technology, marketing and
design. We are a passionate, client-focused and results driven team;
eager to deliver the most creative and innovative marketing solutions.
@FutureadyMedia
+91-22-4264 5743
www.futureadymedia.com