digital innovation in retail
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Hello, I am Maarten (And these are my shoes)
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Most important trends in retail
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#1 Mobile
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#2 ecommerce
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#3 The social side of things
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#4 Web meets offline: experience
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#5 Big Data: know your customer
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Facts vs. trends
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Mobile
Source: European Mobile Industry Observatory 2011
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Mobile
every 30 seconds,
a woman’s handbag is purchased
a pair of women’s shoes is bought
on eBay Mobile
Source: eBay Mobile fact sheet Summer 2012
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Source: hDp://mashable.com/2012/10/02/smart-‐devices-‐social-‐media-‐shopping/
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But you can’t try them on… Yeah, but…
- Search style or brand - Wide selection - Social - Convenient - save time - compare prices - …
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Social media = Body language
Source hDp://mashable.com/2012/10/02/smart-‐devices-‐social-‐media-‐shopping/
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Impact
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Retail
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Pre-tail Retail Post-tail
Marketing Sales Purchasing Logistics
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Objectives & Priorities
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Start from your strategy:
This company has to prepare for the current changes in the retail
industry and react upon the ongoing long term trend, but be
aware of the latest trend
Objectives Priorities • ecommerce • Social • Mobile website • Integration of offline & online • Be aware of latest trends
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Concepts
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• Ecommerce – Expose your shoes online
– “fit them in-store”
• Social – twitter, facebook & pinterest
– Social strategy!
• Mobile – Mobile website
– Integrate discounts – Give people wifi
• Offline: in-store – Give people
opportunity to share – QR-codes
• Innovations • Look for them
• Data – Gather data from
ecommerce