STRUCTURE:WHAT WE DOFull service digital agency with real time optimization

across all emerging media

Search

• IP address technology allows for:Real time bid optimizationKeyword inception targetingQuery to phone call trackingClosed loop system User Query to Sales

Tracking

Display:

• Site level tracking down to query string

• Reallocation of funds based on campaign goals

• Ad optimization

• Unlimited network selection based on goals

• Measurable results down to ad unit

• Branding and Direct response

Mobile:

• Device level tracking

• Reallocation of funds based on campaign goals

• Ad optimization

TECHNOLOGY:A BETTER SYSTEM

• ROI Based– Measurable results… beyond the usual metrics

• IP Targeting to the individual user– Capture the exact query of the user / intent

• Path / Selection / RGU/ Phone Conversation = Search Term

• Reallocation of funds from actionable items in REAL TIME– Search /

– Content / Display / Social / Mobile

• Targeting and evaluation to the site level– Like sites / Negative sites / Remarketing beyond the individual users

• Real time reporting– Better Business Decisions / Measure Offline Media / Media Plans

• Extension of your Marketing efforts – Client Support– Not Just Another Vendor

– Alignment of Goals / Metrics / Vision

SEMSEM

DisplayDisplay

ContentContent

http://www.jmkbmw.com

http://www.jmkbmw.com

OrderOrder

UserUser

CallsCalls

INTELLIGENCE:KEYWORD INTENT

DASHBOARD:GEOGRAPHY

DASHBOARD:CBO APPLICABLE TO DISPLAY

DASHBOARD:CUSTOM BUILT

DASHBOARD:BENCHMARKS

DASHBOARD:URL CAPTURE TO AD

DASHBOARD:CBO APPLICABLE TO DISPLAY

SOLUTIONS:SEARCH CUSTOMIZED

• High Visibility Managed CPC (Algorithmically) • Proper Placement Use of latest technology / Site Links• Directed ad copy Securing more screen real estate

INSIGHT:SEM / SEO

SEO Based on Statistically Significant Results…

• Use of actual campaign data.– specific down to IP Address activity

• Complete analysis delivered to you. – Laser specific keywords for individual site pages

• On going SEO management.

SEM & SEO:WORKING TOGETHER

• Specific copy with phone numbers in ads – Increase in Calls

– Reduction in cost

– Less opportunity to lose client

• Local Business Listing

• Local Business Ads

• The After Hours campaign, when funded properly, adds significant order volume (significant decrease in other ads).

– Copy directed to online ordering after call center is closed

• Continue to monitor real time weather conditions– Sunny Saturdays tend to yield fewer orders than rainy Sundays

– Spend and ads are adjusted accordingly • These ads are in queue and will rotate when conditions are appropriate

COPY:BASED ON RESULTS

• Poorly Targeted ad

• Low Relevancy

• Higher CPC

• Highly Targeted ad

• High Relevancy

• Lower CPC

• Better Conversions

2012 BMWsNew & Preowned BMWs. Great Offers! Call today!www.MiamiBMW.com

used bmw dealers

bmw x3 prices

bmw i Class

lease a bmw

2010 BMW 335i ClearanceSpecial Offers on 335i Until 10/15.Low Monthly Payments. 888-616-4249www.MiamiBMW.com/3Series

335i prices

Lease bmw 335i

silver 3351

BMW 335i convertible

Ads:Targeted

ADS:TARGETED

Placement Directed Ad Copy A/B Testing

used cars 76215

Used car deals

Kelly used

Cpo car prices

Kelly Used Cars in EastonWe Want Your Trade. Get Top Dollar. #1 Dealer in PA. Come See Why.www.KellyRiskFree.com

Risk Free Used Cars Get Up to 135% for Your Trade. #1 Dealer in PA. Count on Kelly.www.KellyRiskFree.com

Kelly Used Cars in EastonWe Want Your Trade. Get Top Dollar. #1 Dealer in PA. Come See Why.www.KellyRiskFree.com

Risk Free Used Cars Get Up to 135% for Your Trade. #1 Dealer in PA. Count on Kelly.www.KellyRiskFree.com

• Fewer Clicks for Consumer

• Highly Targeted ad

• High Relevancy

• Lower CPC

• Better Conversions

2012 Honda Accord CrosstourSpecial Offers on Accord CrosstourUntil 10/31. Call for Instant Quote. www.MadisonHonda.com/Element

Certified Preowned Honda Huge Certified Preowned Inventory.Great Prices from Authorized Dealer.www.MadisonHonda.com/Preowned

Local Honda Service CenterHonda Certified Specialists.24 Hour Appt Desk: 888-414-3607www.MadisonHonda.com/Service

Site:Targeted

GEOGRAPHY:TARGETED

Reaching only the local prospects, in your market…

Our Solution:A combination of IP-targeting technology, keyword modifiers

and properly designed ads target your specific market.

Target your Region, City or Local Area.

GEOGRAPHY:COVERAGE AREA

GEOGRAPHY:IP LEVEL DETAIL

BUYING CYCLE:INITIAL SEARCH

BUYING CYCLE:EDUCATION

BUYING CYCLE:READY TO BUY

REMARKETING:TARGETED MESSAGES

Someone searching for a Toyota service center

They select Service and Hours….but do not book an appointment.

Ai saves user information. User is recognized across content networks.Ai shows your text ads to a targeted user/audience.

best toyota service center

Local Toyota Service CenterToyota Certified Specialists.24 Hour Appt Desk: 888-414-3607www.ParkwayToyota.com/Service

ADS:TARGETED