digital instore transformation showcase with boscabox
DESCRIPTION
BoscaBox was invited by eccomplished to present our innovative in-store digital media concept to eCommera. We also teamed up with LocalSocial for this presentation.TRANSCRIPT
11 July 2013 Digital in-store transformation showcase
Stephen Millard
Fergal Downey
Sean O’Sullivan
Let’s get phygital
Digital transformation of retail is moving at an incredible space
Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores
Intense competition to serve, engage and retain customers
What’s in it for you?
Creating a “new retail” future for your clients
Extending your reach into the physical world
Generating revenue
Strengthening relationships
Technology is blurring the lines between online and offline commerce and a 'new retail' environment is emerging.
– eBay on their partnership with Kate Spade Brands
The ChallengeAbout Eccomplished
Working exclusively with emerging retail technology
companies
Accelerating successful market entry and creating a platform
for international growth
Engaging new entrants with complementary technologies
and partners and building engagement with retail
decision makers
Providing a unique combination of expertise,
retail knowledge and industry relationships
A selection of our clients
About BoscaBox
BoscaBox is an Android based in-store digital media platform that allows businesses build a network of displays for a fraction of the costs associated with traditional DOOH media solutions.
BoscaBox allows clients update, monitor, and manage a range of in-store applications from a single online management platform.
BoscaBox integrates directly to example Magento or Demandware or via rich product feeds through Intelligent Reach
OFF = ON ENGAGE NETWORK
Developing interactive tools to help customers choose the product that suits them.
Building an In-store
Digital Network Manage the solution
through our web app to 10 or 800 stores.
About LocalSocialIn-store engagement
DelightRewardEngage
► Greet on arrival
► Walk-in points and offers
► Start the conversation
► Offers based on where you are in the store
► “Hands-free” promotions
► Zone based rewards
► Integrate identity (Store card, social)
► RAOK
► Real time signals
Use LocalSocial Library in you app
Configure Location Offers, Loyalty and more at
LocalSocial Cloud
Beacons
Deploy, promote &
measure
Push-pull
Added advantage for the retailer of a facebook connection with the customer, and a true example of
creating a seamless online and offline experience.
Customer enters the store
The staff member can
then go to the customer who
needs assistance
The staff member can use
this to be the customer’s "personal
shopper" for those items
Screen features QR/NFC
incentive to download app with one tap
and start to gain rewards
This opens an image of the
product in Facebook - they
can add a message and
share/messagee.g. "what does
everyone think of this top?" or "Will I get these tiles?”
The customer taps their phone
on the screen using a QR code
or NFC
When the customer finds something they like they send the detail to
staff member’s tablet
Customer shops the lookbook on
a large digital display
Customer approaches the screen
Points awarded
The staff member can become the
customer’s “personal shopper” for those
items
Consumer is rewarded for this
interaction.
When the customer finds something they
like, they can send detail to staff
member, and ask for help
Customer enters the store and the app is opened by beacon
The customer is incentivised to
engage with screen and browse
Customer shops the lookbook on a large
digital display
The customer can send same details to
friends on social media (Facebook) –
can “phone a friend” while in store
e.g. "what does everyoneThink of this top?" or ”Will I get these tiles?”
Added advantage for the retailer of a facebook connection with the customer, and a true example of
creating a seamless online and offline experience.
Points awarded
Points awarded
The look book
Clear call to action buttons
High Res images of look taking up most of the
screen
High Res, large format screen in portrait mode
Simple, bright navigation
The look book
Slide out detailShare it through Social
Media
Slide out detail
Navigation through the Lookbook
Call a member of the staff to shop for you
Demonstration of proximity in action
