digital iq
TRANSCRIPT
CHARLOTTE GUILLOT LAURA FLEURY
YANN LEBRISMBA 2A
SESSION 2
Group Assignments Exercise 1 – 13/02/13
Digital IQ elements
W Hotels
Conclusion
• First one in the top ten ranking digital IQ• Website is very useful and interactive (good colors, visual, trendy..) • Mobile App • W music • Booking • possibility to join the social scene • possibility to have loyalty points • social networks: Facebook, Twitter, Google +, Youtube, • Trip Advisor • Message, visual design and functionality• Search, display, email and digital marketing efforts• Mobile optimization, apps• Community, engagement and other social efforts are taken
Westin
• Google +• Westin develop a strategy in order for them to facilitate their
communication and to be more efficient at the same time, boosting this way their digital IQ rates.
• Rationalizing the overview they had on internet they reached the second rank in Digital IQ
Intercontinental
Conclusion
• 2nd one on the top ten ranking Digital IQ • Interactive website: neutral and simple, neutral, but chic • possibility to upload the Westin screenshot • Booking • Social Network: Facebook, Twitter, Youtube, • Possibility to register for the newsletter • Blogs •
How does each brand compare to Four Seasons?
• The Westin and Intercontinental Websites are the most similar with the Four Seasons website because it is very simple, chic, interactive and timeless
• We think W Hotels take the First place in the top ten ranking digital IQ because the website is very attractive with a lot of information’s about concerts, music, art, and other events… The website is very colorful and it brings an image more modern and trendy.
• The Digital IQ rank moves everyday so hotels have to be always in competition and have to follow all the new technologies.
•
Any screen, any time?
• Only the Starwood group use a unique mobile application • They choose to touch a larger part of the population with the
possibility to upload a specific app for each mobile phones (smartphones)
What does L2 mean by 'more than a booking engine - brands as travel experts?
• Nowadays, websites are not only a booking engine, it is also a complete source of information.
• We can find ranking, latest news, events, videos … • Business travelers access information from a mobile device• Hotel brands have mobile-optimized sites• We can also register to the website, newsletters, blogs etc… •