digital landscape meetup 1
DESCRIPTION
First presentation at the Marketing Meetup at C4DiTRANSCRIPT
Welcome!
The digital marketing landscape
Mike Jessop - Strawberry
- Digital Marketing Landscape (18:15 - 18:35)
- AMA/Q&A Panel (18:40 - 19:00)
- Break - Meet and Greet (19:05 - 19:20)
- Social, SEO, PPC and Analytics (19:25 - 19:45) - Beers! Hoorah!- End. (20:00)
Agenda
What’s your big plan Mike?
● Sharing ideas● Working together● Problems solving
Sparing my other half hearing me bang on about“Attribution modelling helping justify email campaigns.”
Digital Marketing Landscape
● Social● Search Engine Optimisation● Pay per click● Data….sweet sweet data.
● Content Fatigue!● SoLoMo - Changing social platforms -
content consumption● {Insert Social Rant Here}
Social
Content Fatigue
● Marketers ruin everything!!● Easy/Cheap content is becoming boring, too
common. ● Creating content with value is now becoming
a more costly endeavour.● Facebook Edgerank algo is demanding
content is good.● News-Hacking is the new black
SoLoMo Social/Local/Mobile
● Social media channels seem to be moving towards the triage.
● Facebook Ad platform ● Content consumption is increasingly coming
from mobile!
Deploy Social Rant!!! - The Future
● Why social media works!● They serve a need to share experiences.● Privacy/Public Persona ● Strangers are friends you haven’t met yet!
SEO
● Over 400 ranking factors are now being used to determine results.
● Hummingbirds, Pandas and Penguins (WTF)● Times they are a’changing. Daily.● Markup is being used to help Google
understand.● Social is a key contributor
SEO - The Future
● Keyword Strategies will be redundant● Anchor text will lose impact on rankings● Entity search will develop as more data is
absorbed.● Predictive search will deliver more relevant
content. (Google Now, Siri)
PPC
● PPC is moving from keyword specific searches to activity lead, dynamic searches.
● Retargeting, Display and contextual adverts● Cross device and user specific adverts● Facebook!!!!!
Data, Analytics and Testing
● Google Analytics…..A History.● Cross device tracking● Attribution Modelling● Automation through APIs● Custom reports are better reports!
Data, Analytics and Testing
● Measure more stuff!● An opportunity not testing is an opportunity
missed● A/B Testing
○ Email○ Social○ Site
Agenda
- Digital Marketing Landscape (18:15 - 18:35)
- AMA/Q&A Panel (18:40 - 19:00)
- Break - Meet and Greet (19:05 - 19:20)
- Content or Data (19:25 - 19:45) - Beers! Hoorah!- End. (20:00)
Q&A
Beers!
Content or Data?
Beers Hoorah!