digital latinas sharing culture online: storytelling through video & blogging
DESCRIPTION
Storytelling Through Video: How Latinas Are Sharing Culture OnlineToday’s Latina woman is vastly different from her mother’s generation. Living bi-cultural lives and sometimes navigating two languages, U.S. Latinos often feel the need to hold on to cultural traditions to preserve their heritage and pass it down to new generations. With social media allowing for easy sharing of stories, many Latinas have taken to blogging and video for storytelling. These digital Latinas are producing content online in English, Spanish, and sometimes both! Learn what type of stories these women are telling and how using video has helped them in sharing their culture with audiences worldwide.Presentation from the SheStreams 2012 conference.TRANSCRIPT
STORYTELLING THROUGH VIDEO: HOW LATINAS ARE SHARING CULTURE ONLINE
Melanie Edwards - EllaMedia.com - @EllaMedia
#SheStreamsLatinaVid #SheStreams
Background
Blogging/social media since 2006
Growing number of Latinas using social media
Growing number of brands partnering with Latinas – since 2010
Why is this important?
@EllaMedia #SheStreamsLatinaVid #SheStreams
Importance of Digital Latinas
48 million Latinos in the United States
1
Buying power in excess of $1 trillion
1
Nueva Latina – largest, fastest-growing Hispanic woman sub-segment with marketing size of 4 million
2
Over 2000 documented Latina-owned blogs
3
1Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition, January 2011
2Engage: Hispanics, July 2010
3Blogs by Latinas Online Directory
Latinas & Culture
2010: only 21% U.S. Hispanic women felt social networks met needs
4
Lack of content for Latinas
Latinas sharing culture online & creating own content
4 The Use of Social Networks by Latin Women, Sophia Mind, 2010
Photo: Dariela Cruz, MamiTalks.com
Sharing Culture Online
“…some stories just need to be
seen to really be understood
...sounds, facial expressions, hand
movements make a huge
difference when you're telling a
story with Latin flavor.”
Carrie Weir - TikiTikiBlog.com
Photo: Blanca Stella, MiCaminar.com
@EllaMedia #SheStreamsLatinaVid #SheStreams
Sharing Culture Online
Storytelling
Parenting, Fashion,
Food, Lifestyle,
Entertainment, Politics
Recipes
Heritage
Language
Video
“Sharing my culture online is
important because it just is who I
am... I could not NOT…celebrate
my culture…that wouldn´t be me.
Video…allows my voice to come
out with all it’s tone, color…distinct
dialect and accent.”
Ana Flores – SpanglishBaby.com
@EllaMedia #SheStreamsLatinaVid #SheStreams
Latinas & Video
Latinas & Video
How Can You Share Culture?
Stories told to you
Traditions
Recipes
Lessons learned
Songs
Games
You & your children
“…I just wanted to show others how my
family and I express our…roots without
the negative stereotypes.”
Divina Rodriguez, DancingHotDogs.com
“We share the stories of growing up,
and living, Latino…to remind ourselves
of our roots [and] interesting
traditions…I am trying to hang on…to
the uniqueness of my culture…”
Carrie Weir, TikiTikiBlog.com
Photo
: R
ona P
roudfo
ot/
Flic
kr
How do you share
your culture online?
Melanie Edwards
EllaMedia.com | @EllaMedia
#SheStreamsLatinaVid #SheStreams
Questions?