digital living experience session 4 v1
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Introduction to Social Media, Session 4. How to use Delicious,Facebook,Youtube,Twitter,Wordpress. Part of University of Washington OSHER Summer 2010 programTRANSCRIPT
Digital Living Experience
Social Media & [email protected]
@malachandrahttp://www/linkedin.com/in/malachandra
Session 4University of Washington
OSHER Summer 2010
Friday, April 7, 2023 [email protected]
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About me
@MalaChandra
http://www.linkedin.com/in/malachandra
Overview of Sessions Session 1 Session 2 Session 3 Session 4
Motivations for using the webSocial Media Definition and Usage TrendsHow Social Media is driving changeUsing Social Media Tools and Technologies
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Overview of Sessions Session 1
Motivations for using the web Information seeking, Entertainment, Communication, Content sharing,
Shopping http://www.slideshare.net/Milady123/digital-living-experience-session-1
Session 2 Social Media Definition and Usage Trends http://www.slideshare.net/Milady123/digital-living-experience-s
ession-2-v1 Session 3
How Social Media is driving change http://www.slideshare.net/Milady123/digital-living-experience-sessi
on-3
Session 4 Using Social Media Tools and Technologies
Delicious, YouTube, Facebook, Twitter, WordPress, Security & Privacy Issues
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Social Bookmarking Organize, access, share online bookmarks from
any internet connection Follow online bookmarks of others Rate links, driving resources to the top Top social bookmarking sites
Digg http://www.digg.com Delicious http://delicious.com Furl http://www.furl.net Reddit http://www/reddit.com StumbleUpon http://www.stumbleupon.com
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Delicious Founded in 2003 by Joshua Schachter,
acquired by Yahoo! in 2005
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http://delicious.com/search?p=socialmedia%2Bdelicious&chk=&context=popular%7C%7Csocialmedia&fr=del_icio_us&lc=
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YouTube Founded by 3 ex-PayPal employees
Chad Hurley, Steve Chen, Jawed Karim First video uploaded in 2005 by Karim
www.youtube.com/watch?v=jNQXAC9IVRw Acquired by Google in 2006 for $1.6B
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YouTube Channels User’s Home Page on YouTube
http://www.youtube.com/user/yourusername Contains User’s Profile Information Benefits of Registering
Ability to leave comments and rate videos Subscribe to channels Upload videos
Pick your Username with care It cannot be changed later
Customize your Channel Use Tags to make your channel findable
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Personalize your Account
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Be careful about disclosing personal informationDo create a nickname for your user nameDo Not disclose your address, phone number, other identity info
YouTube Bulletins
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Bulletins are updates from your Channel to your Subscribers Appears on the Recent Activity module on the Home Page (yours and your subscriber’s)
Broadcast Yourself ™ Upload link appears at the top of every
page Add descriptive information while
video is uploading Description, licensing, related URLs, Tags, Sharing,
Comments When Upload completes, Processing will begin
Convert Video to .flv format Extract Thumbnails Assign unique URL
Video is now Live!
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Creator’s Corner
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http://www.youtube.com/t/creators_corner
Flagging Notify YouTube of offending videos by Flagging All flagged videos will be reviewed by a YouTube
employee Offending videos will be removed, Channel suspended
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Reusing, Remixing commercial content
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http://en.wikipedia.org/wiki/Creative_Commons_licenses
http://simple.wikipedia.org/wiki/Copyright
Helpful Resources re: copyright protected &/or CC licensed content
www.centerforsocialmedia.org/rock/backgrounddocs/bestpractices.pdf
http://en.wikipedia.org/wiki/Fair_use http://en.wikipedia.org/wiki/Dmca http://en.wikipedia.org/wiki/Public_Domain#Expir
ation http://creativecommons.org/video http://ccmixter.org/ http://www.archive.org/ http://www.c-span.org/about/copyright.asp
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http://www.facebook.com/help/contact.php?show_form=add_work#!/help/
Getting Started on Facebook Set up your Friends list
Import from your address book (s) Webmail contacts e.g., Yahoo, Hotmail, Gmail Email contacts e.g., Outlook, Exchange, Lotus Instant Messaging Buddy Lists e.g., AIM
Search for people by name and add them Sort people into different groups, e.g., Family,
Extended Family, Close Friends, Co-workers, Business Associates, Clients, People who live in Seattle
Create your personal Profile Choose a picture or photograph you of yourself to use Decide how much information you wish to share and
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Set up your Friends network Friends are central to Facebook networking Keep in mind “Friending” vs “Friendship” “Friending” is the act of accepting or confirming a
“Friend” request from someone Friends List can be large since it comprises
anyone who is confirmed as a “friend” By default, all friends are equal – they see and
share everythingRecommendation: Sort everyone in the Friend List
into “Groups”. Use Privacy Settings to limit who can see what
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Photos Application Manage Photos and Pictures
Upload pictures/photos to create Albums Change the Profile Picture Tag photos in your albums or others’
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Sending Messages
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A Facebook User can send messages to anyoneBut can only receive messages from other Facebook Users
Writing on Walls A place for Friends to share: photos,
videos, comments, breaking news, other interesting information
User can control their Walls Remove offending posts from others Who can post to it Who sees it
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Automatic Updates News Feeds
Automatic activity updates from Friends Top News: Posts Facebook think most interesting to the
User Recent News: Posts as they happen
Customize your News Feed
Mini-Feeds What’s on your Mind?
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Links Subscribe to Friends’ posts
All Friends Selected Friends
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Notes Create Notes from scratch or
upload an existing Blog entry Tag notes with Friends’ Names Upload photos or videos Update Privacy Settings Preview and Publish
View Friends’ Notes
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Groups Facebook users (5000 max) interested in a
particular topic or special interest Upload and Share information, images, links, videos Organizer decides whether membership is open or
needs approval Can meet online or in person
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Events Facebook users meeting face to face
Open Events Anyone can read about and add him/herself to the
guest list RSVP link indicates it is open
Closed Events Anyone can read about but needs to request an
invitation; administrator approves/denies request No RSVP link indicates it is closed
Secret Events Email or Notifications to invitees; not visible to
anyone else
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Shopping on Facebook Marketplace application
Post and respond to Want Ads By Location
Created by Facebook in partnership with Oodle
No Fee to use the service No warranties from Facebook or Oodle 30-day Ads from the User’s Social Network Ads cannot be deleted
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Business on Facebook Corporate Fan Pages
Community Building Brand Management Customer Engagement Recruiting Product and strategy updates Upcoming events and promos Internal Fan Page
Workgroup collaboration Information Sharing
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Privacy and Securityhttp://www.sophos.com/security/topic/facebook.html
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Facebook Platform Privacy Facebook users can add gadgets and 3rd party
applications to their profiles This poses a serious privacy risk
Applications can see everything the user can see, including other users in his/her extended network
Owner of the Applications can use the information for any purpose, including identity theft
Facebook cannot prevent illegal use by Applications Facebook has announced plans
To fix this problem in 12 months
Adrienne Felt and Dave Evans: Privacy Protection for Social Networking APIs
Canada Prompts Facebook Policy Overhaul
Without Signing in Search for Topics and Read Trending Topics
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Find Tweeters, Follow Them
All Tweets are public Follow or opt-in to
receive Tweets Follow does not have
to be mutual Follow does not
require verification Email notification
when someone starts to Follow
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Tips for Followers What are your goals as a “follower”
Keep up with News Find Entertainment Participate in Conversations Collect Followers Engage in Self promotion Find opportunities to Make money
Actively engage, get known Tweet regularly on engaging topics Retweet to share interesting Tweets (RT@<Username>) “Shout out” to provide feedback (@<Username>)
Use tools to manage your Twitter stream TweetDeck Seesmic
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Tracking Trending Topics
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Top 10 Keywords currently tweeted Current events such as #voteNoOn1,
#IranElections Hashtag keywords people create e.g., #God,
#truth Twitter wide conversation topics such as
Google Wave, Halloween, Maine Keywords can be up to 16 characters Many tools available for tracking
http://mashable.com/2009/04/04/twitter-trends/
Begin Tweeting
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Tweets are restricted to 140 characters, punctuation and spaces included
Use URL shorteners to conserve space
Conserve space User URL shortening
services such as Bit.ly or Is.gd
Other tricks Avoid punctuation Use + or & instead of
“and” Use numbers don’t spell
them out Get help from this
website http://www.140it.com
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Twitter Conventions@user is used to direct tweets to particular users
e.g., @MalaChandra or obliquely refer to another person e.g., I saw @Oprah’s show today
#hashtag is used to indicate particular topics e.g., #hashedu or #wc2010
URL “shorteners” e.g., http://bit.ly are used to insert external links into tweets
RT @user is commonly used to retweet (i.e., forward) a tweet and attribute the original author
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Join conversations Find Topics being tweeted by searching on
#<hashtag> http://search.twitter.com http://www.hashtags.org http://www.whatthetrend.com
Tweet or Retweet using #<hashtag>
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Find the most popular news stories
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http://www.twitturly.com http://www.tweetmeme.com
Favorites Bookmark a tweet for
reading later Has an interesting link Is funny or insightful Plan to use in a future
blog Contains a testimonial May want to retweet
later
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Tracking Retweets Web sites that help track retweets
Tweetmeme.com Retweetradar.com Retweetist.com
Desktop Applications Seesmic Tweetdeck
Mobile applications Tweetie for the iPhone
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Blog hosting sites and platforms
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http://mashable.com/2007/08/06/free-blog-hosts/
Wordpress.com vs Wordpress.orgWordpress.com It’s free and much easier to setup Everything is taken care of: setup,
upgrades, spam, backups, security, etc Your blog is on hundreds of servers, so
it’s highly unlikely it will go down due to traffic
Your posts are backed up automatically
You get extra traffic from blogs of the day and tags
You can find like-minded bloggers using tag and friend surfer
Your login is secure (SSL) so no one can get into your account if you use wifi
Wordpress.org Ability to upload themes Ability to upload plugins Great community Complete control to change code if
you’re technically minded For more details:
http://en.support.wordpress.com/com-vs-org/
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Privacy Trust Model
Internet Privacy Concern
Trust in Social
Networking Site
Trust in other
Members of the SNS
Information Sharing
Development of New
Relationships
Dwyer, et al, Trust and Privacy: A Comparison of Facebook and Myspace, 2007
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Privacy and Security Issues in SNS
Security issues occur when a hacker gains unauthorized access to the site’s by exploiting coding vulnerabilities
Privacy issues occur through unwarranted access to private information
Privacy and Security issues are often intertwined in Social Networking Sites
Individual vulnerability depends on the size of their network, level of activity and the type/amount of information they share
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Spam and Phishing According to the Internet Crime Complaint
Center (IC3), 3,200 account hijackings have been reported since 2006
Common techniques Spam to promote phishing sites claiming some violation
of SNS terms of agreement needing to be corrected Spam messages from seemingly legitimate “friends”
suggesting video or application to download Seemingly legitimate applications advertised on SNS,
with malicious code or anti-virus software Malicious software that gets access to profile information
to send spam to friends network, instructing them to download the new app or video
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Sobering Statistics 64% of SNS users infrequently or never change
their passwords 57% never adjust their privacy settings 21% accept friends requests from people they do
not recognize 64% click on links from other members or friends 26% share files on SNS As a result
Almost 20% have experienced identity theft 47% have been victims of malware 55% have seen phishing attacksSC Magazine, August 26, 2009
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Protect against Spam and Phishing Adjust SNS privacy settings Be Selective in who you accept as “Friend” Create groups of Friends to control and limit access
to your profile e.g., Family, Friends, Co-Workers, People in Seattle
Disable options and enable them one by one depending on what you are sharing and with whom
Be careful what you click on Carefully read the SNS Privacy Policy before
agreeing to it and determine your use of it accordingly
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Examples:Security and Privacy Breaches on SNS
Beware Hijacked Social Networking Accounts, FBI Warns Information Week Article, Oct 2, 2009 Facebook Blog Transcript of the Spam
Hacked Facebook Applications reach out to exploit sites in Russia Roger Thompson's Blog
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Fire Department Application Hack
http://thompson.blog.avg.com/
Other Infected Programs:• MyGirlySpace• Ferrarifone• Mashpro• Mynameis• Pass-it-on• Fillinthe• Acquariumlife