MARKETING COMMUNICATIONS

DIGITAL MAR-COMMUNICATION

STRUCTURE :

DIGITAL MARKETING COMMUNICATION MARKETING COMMUNICATION DEFINITION

COMMUNICATION IN MARKETING MARKETING AS COMMUNICATION MARCOMS OR PROMOTIONAL MIX

PURPOSES & RESASONS RESULTS

MARKETING COMMUNICATIONS

DIGITAL MAR-COMMUNICATION

"Marketing is Truth Management.

But, with strong advance planning and crisp, aggressive execution you can sometimes create your own truth. Once

you have created that Truth,

you have to squeeze every ounce of value from it that you can."

Communication is an ART of expressing this Truth as versatile pragmatic practice that own it worth………………..

DIGITAL MAR-COMMUNICATION DEFINITION :

MARKETING

COMMUNICATIONS

(OR MARCOM OR INTEGRATED

MARKETING COMMUNICATIONS)

ARE MESSAGES AND RELATED MEDIA

USED TO COMMUNICATE WITH A

MARKET.

MARKETING COMMUNICATIONS IS THE

"PROMOTION" PART OF THE

"MARKETING MIX" OR THE "FOUR PS":

PRICE, PLACE, PROMOTION, AND

PRODUCT.

‘MARKETING’:SPREAD OVER WISDOM WHAT WE ARE

LIVING IN IS A CENTURY OF IDEA DIFFUSION. PEOPLE WHO CAN SPREAD IDEAS, REGARDLESS OF WHAT

THOSE IDEAS ARE, WIN…… JUST LIKE AN IDEA MARKETING HAS NO PHYSICAL APPEARANCE BUT IT

DECEPTIVELY HIDDEN UNDER THE COVER OF

‘COMMUNICATION’: IS DEMONSTRATIVE AS VITAL MAGICAL & MAGNETIC STRENGTH , WHOSE CONNECTIVITY IS REFLECTION

OF TRAVELING LIGHT THROUGH MIRROR , EXPRESSION OF CREATIVITY AND IDEA PLATFORM FOR THE UNIVERSAL OBJECTIVITY AND SUBJECTIVITY .

DIGITAL MAR-COMMUNICATION

COMMUNICATION IN MARKETING AND MARKETING AS

COMMUNICATION; MIRROR TO EACH OTHER …….

MARKETING COMMUNICATIONS

We’re not as much connected by

relationships as we think. We’re connected by ideas.

Content is not king. You are

DIGITAL MAR-COMMUNICATION

DIGITAL MARKETING

COMMUNICATIONS‘’Business has

only two

functions,

Marketing and

Innovations’’

. ‘’Simple three word

mantra that cuts to the heart

of successful website

promotion. If you are ever

asked to describe the

essence of digital marketing

in three words, use these

ones. Attract, Retain,

Convert.’’

‘’To effectively

communicate we must

realize that we are all

different in the way we

perceive the world and

use this understanding as

guide.

QUALITY BENEFITS DIGITAL MAR-COMMUNICATION

ATTRACT Is extension tool that

creates marketing and communication the

most vibrant in shape, it connects and wide spread as the unique

component with extravagant

Source.

RETAIN To secure the need

and the demand of the product

positioning the place, price and more

valuably the Time in shape of profit and

consistent approach to carry on the capacity.

CONVERTTo maintain the

product quality up to the competency level and than marketize it

with confidence of communication

sustain the brand consciousness in

psyche of

Consumers.

PROMOTIONAL MIXMAR-COM

‘’PURPOSES & REASONS’’ DIGITAL MAR-COMMUNICATION ; PROMO-MIX

There are seven main aspects of a promotional mix. These are:

Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads,

radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures,

Web pages, banner ads, and emails. (Not Always Paid For)

Personal Selling - A process of helping and persuading one or more prospects to purchase a good or service or to act

on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training

and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via

telephone.

Sales Promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-

liquidating premiums, trade shows, trade-ins, and exhibitions.

Public Relations - Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs

and radio presentations, charitable contributions, speeches, issue advertising, and seminars.

Corporate Image - The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a

good image.

Direct Marketing is often listed as a the fifth part of the marketing mix ( Relates with product cycle )

Exhibitions - are try-outs. You make your product, and let potential buyers try the product, this way, you know

directly what people see in your product. The downside, your competitor can see exactly what you are doing.

PRODUCT LIFE CYCLE MAR-COMMUNICATION; PROMO MIX

INTRODUCTION

SALES // PRICING

GROWTH /MATURITY

DECLINE

TIME

RESULTSDIGITAL MAR-COMMUNICATION

DIGITAL MAR-COMMUNICATIONMARKETING COMMUNICATION AS PROMOTIONAL

DEMONSTRATIONS MARKETING MIX 4 P’S

COMMUNICATION AS VITAL PART MEDIA MARKETING COMMUNICATION

ADMINISTRATIVE AND PRODUCTIVE CALIBAR OF MAR-COM

CAPACITY, QUALITY, SUPPLY & CHAIN CONSISTENT DEMAND & ORDER

SOLILOQUY MANIFESTATION : DIGITAL MAR-COMMUNICATION

MAR-COM FUNDAMENTALY IS ALL ABOUT PERSONALITY TRAITS IT OWNS MENTAL RESOURCES UP TO THE LEVEL OF CONNECTIVITY &

UNIVERSALITY .

IT BRINGS THE CAPACITY IN SHAPE TO REVOLVE THE IDEA IN ULTIMATE PANAROMA OF IDEALISTIC APPROACH

WITH PRODUCTIVITY & PROGRESSIVE ASPECT.

DEMONSTRATIVE AND ADMINSTRATIVE PART OF

MAR-COM IS LINGUISTIC TYPOLOGY PROVOKED IN

DIGITAL NORM

CREATED & PREPARED BY

FARAH TUFAIL