digital marketing brouchre - 49.205.179.10749.205.179.107/coursepdf/digital-marketing.pdf ·...
TRANSCRIPT
The M
ost
Advanced Digital MarketingProgram in India
Learn how to do marketing online.Boost website traffic, generate potential leads & increase sales revenue withbetter brand awareness.
The Most Advanced Digital MarketingProgram in India
After successful completion of the Training Program you not only become capable to track and monitor digital marketing performance but you will be able to plan conceptualize and implement Digital Marketing strategy yourself. Put simply, you become an expert in marketing any business online.
Outcome Of Training?
The only digital marketing training program where you get in-depth knowledge all 25 modules of digital marketing with practical hands-on exposure.
What You Learn?
WHO SHOULD ATTEND ? Marketing Professionals
Sales Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals
Students
Total Module 25 (highest in Industry) Duration 3 Months Full Course fee 20000.00 (Pay in two Installments -10500*2) Regular Batches Mon - Fri Weekend Batches Saturday + Sundays Sunday Batches Only Sundays
Google Certified Digital Marketing CourseBe a Google Certified Digital Marketer
1. Google Certified Trainers
2. Total Modules Covered:25
3. 100% Practical Training
4. Free Website for One Year for Practical Training
5. Flexible Timings Available (Early Morning, Late Evenings)
6. 100% Placement Support
7. Free demo Class available
8. Google Certifications Included
9. Affordable Fees
10. Labs Available in Delhi / NCR
10 Reasons you should join this course
Modules, Details & Fees
Ÿ What Digital Marketing Exactly Is?
Ÿ What is SEO (Search Engine Optimization)?
Ÿ What is SERP (Search Engine Results Pages)?
Ÿ What is SEM (Search Engine Marketing)?
Ÿ What is SMO (Social Media Optimization)?
Ÿ What is SMM (Social Media Marketing)?
Ÿ What is Blogging & Purpose of Blogging?
Ÿ What is Adsense & Affiliates?
Ÿ What is Email Marketing?
Ÿ What is Mobile Marketing?
Ÿ What is Online Reputation Management?
Digital Marketing Overview Module I -
Ÿ Website Designing & Hosting
Ÿ What is HTML, PHP, CSS & Java Script
Ÿ Different Qualities of Websites
Ÿ Static & Dynamic Websites
Ÿ Start Designing Websites
Ÿ Purchasing Domain Names
Ÿ Purchasing Web Hosting
Ÿ Connecting Domain & Hosting
Ÿ FTP Users & Using File Zila.
Ÿ Domain Control Panels
Ÿ Web Hosting Control Panels
Domain Registration Web Designing & Hosting
Module iI -
The Most Advanced Digital Marketing Program in India 4
Keyword Research with Google Keyword Planner
Ÿ What are Keywords and Key phrases
Ÿ Why Keywords are Important in SEO
Ÿ What is Keywords Research
Ÿ Why Keyword Research in Important in SEO
Ÿ What is Google Keyword Planner
Ÿ How to Use Google Keyword Planner
Ÿ Analyzing Keyword Competition
Ÿ Exact, Phrase and Broad Match in Keywords Research
Ÿ Finding Best Keywords for Our Website.
Module iiI -
The Most Advanced Digital Marketing Program in India 5
Ÿ Getting Started with Head Section
Ÿ Understanding On Page SEO?
Ÿ Domain Name Selection & URL Structuring
Ÿ Head Section Optimization
Ÿ Meta Tags Optimization
Ÿ Optimizing Title Tags, Description Tags,
Keywords Tags, Robots Tags
Ÿ Optimizing Open Graph Tags
Ÿ Redirection Tags
Ÿ SEO Friendly Content Writing
SEO (Search Engine Optimization) Course Details
Module iV -
Ÿ Heading Optimization
Ÿ Keyword Density, Keyword Spamming and Keyword
Stuffing
Ÿ LSI (Latent Semantic Indexing) Technique
Ÿ Image Optimization Strategies
Ÿ Link Optimization Strategies
Ÿ Robots File Creation
Ÿ XML Sitemap Creation
Ÿ Sitemap Submissions
Ÿ Alexa Integration
1. On Page Optimization - SEO
The Most Advanced Digital Marketing Program in India 6
Ÿ What is Off Page SEO?
Ÿ Why Off Page is Important?
Ÿ What Are Backlinks?
Ÿ Backlinks Creation Methods
Ÿ Difference Between Do Follow and No
Follow Backlinks
Ÿ What is Google Page Rank
Ÿ How To Increase Google Page Rank
Ÿ Web Directory Submissions
Ÿ Social Bookmarking
Ÿ Article Writing & Submission
Ÿ Press Release Writing & Submissions
Ÿ Comment Writing
Ÿ Guest Blogging
Ÿ Classifieds posting
2. Off Page Optimization – SEO
Ÿ What Are Search Engine Algorithms
Ÿ Why Search Engine Create Algorithms
Ÿ Google Panda Algorithm
Ÿ Google Penguin Algorithm
Ÿ Google EMD Algorithm
Ÿ Google Humming Bird Algorithm
Ÿ Google Caffeine Algorithm
3. Search Engine Algorithms
Ÿ Forum Posting
Ÿ Link Exchange (one way, two way and three way)
Ÿ Search Engine Submissions
Ÿ RSS Feeds
The Most Advanced Digital Marketing Program in India 7
Ÿ Understanding Content Marketing
Ÿ Importance of content in Digital Marketing
Ÿ Creating Fresh and Unique Content
Ÿ Tutorials and Event Based Content
Marketing
Ÿ Content Spinning
Ÿ Grammar Checker Tools
Ÿ Duplicate Content Checker Tools
Ÿ Images in Content
Ÿ SEO friendly Content Writing
Content Marketing Module V
Ÿ AHREFS – Website Analysis Tools
Ÿ Backlinks Checker Tools
Ÿ Moz Domain Authority
Ÿ Moz Page Authority
Ÿ Plagiarism Checker Tools
Ÿ Automatic Sitemap Generator
Ÿ SEO Toolbars
Ÿ Google URL Submitter
Ÿ Google Site command
Ÿ Google Cache command
Ÿ Google Link command
SEO Tools Module VI
The Most Advanced Digital Marketing Program in India 8
Ÿ Understanding Google Webmaster Tools
Ÿ Importance of Google Webmaster Tools.
Ÿ Setting Up Google Webmaster Tools Account
Ÿ Adding Websites to Google Webmaster Tools
Ÿ Tracking the performance of website in Google
Webmaster Tools
Ÿ Tracking clicks, Impressions, site Position and CTR's
Ÿ Google Manual Penalties
Ÿ Google Automatic Penalties
Ÿ Using Google Link Disavow Tool
Ÿ www and Non www website versions
Ÿ GEO Targeting through GWT
Ÿ Link Analysis through GWT
Ÿ Internal Link Analysis through GWT
Google Webmaster Tools Module VII
Ÿ Understanding Google Analytics Tool
Ÿ Why Google Analytics Tool is Important
Ÿ Starting with Google Analytics Tool
Ÿ Setup an account with Google Analytics Tool
Ÿ Adding site to GAT
Ÿ Tracking visitors through GAT
Ÿ Location, Browser, OS and Device tracking through
GAT
Ÿ Real time and offline tracking through GAT
Ÿ USE behaviour tracking through GAT
Google Analytics Tool Module VIII
Ÿ Understanding the concepts of PBN
Ÿ Why and Why not to create a PBN
Ÿ How to create a Private Blog Network
Ÿ How to find Domains for a PBN
Ÿ How to find hosting for a PBN
Ÿ How to start building links with PBN
PBN Private Blogs Network Module IX
The Most Advanced Digital Marketing Program in India 9
Ÿ What is Google Business?
Ÿ How to get listed at Google Business Center?
Ÿ Google Business Verifications
Ÿ Setting Up your Business Profile in Google Places.
Ÿ Setting Up Profile Pictures and Cover Photos in Google
Business.
Ÿ Creating Reviews in Google Places
Ÿ Google Business Listing Optimization
Google Business /Places Listing and GEO Targeting
Module X
Ÿ SEM Introduction
Ÿ Understanding Google Adwords
Ÿ Account Creation and Setup in Google Adwords
Ÿ Campaign Management
Ÿ Understanding Text, Display and Video Based Ads.
Ÿ Sign-Up With Google Adwords
Ÿ How to create PPC campaign
Ÿ How to select Keywords for PPC Campaign
Ÿ Creating ADs for your PPC Campaign
Ÿ How to Manage bids in PPC Campaign
Ÿ Creating Display Ads
Ÿ Creating Text Ads
Ÿ Creating Video Ads
Ÿ Ad Extensions
Ÿ Monitoring Clicks, Impressions and CTR's in Adwords
Ÿ Making Payments in Google Adwords
Search Engine Marketing (Google Adwords)
Module XI
The Most Advanced Digital Marketing Program in India 10
Ÿ Google Adwords Exams Theoretical Preparation
Ÿ Sign Up for Google Adwords Certifications
Google Adwords CertificationsModule XII
Ÿ What is Email Marketing?
Ÿ How to Create HTML Looking Emails?
Ÿ How to Send Thousands of Emails Instantly.
Ÿ How to get Email List?
Ÿ How to Save Your ID from Black Listing?
Email Marketing Module XIII
Ÿ What is ORM?
Ÿ How to Manage ORM?
Ÿ Creating Positive Reviews.
Ÿ Optimizing Review Pages.
ORM - Online Reputation Management
Module XIV
Ÿ What is Mobile Marketing?
Ÿ Sign-Ups With Mobile Marketing Sites?
Ÿ Creating Mobile Marketing Campaigns
Ÿ Collecting Database
Ÿ Sending Bulk Messages
Mobile Marketing Module XV
The Most Advanced Digital Marketing Program in India 11
Ÿ What is Social Media (Basics)?
Ÿ Why Social Media is Important for Online Promotion?
Ÿ Different kind of Social Media and Networking Sites.
Social Media Optimization Module XVI
Ÿ How to create a page on Facebook?
Ÿ How to Promote your business on Facebook?
Ÿ How to Increase likes for your Facebook page?
Ÿ How to Add Facebook Fan Page On Your Website?
Ÿ Difference in Facebook profile, page and groups.
Ÿ How to Join Groups and Promote your business
Ÿ What Google Plus is?
Ÿ How to Create Profiles on Google Plus?
Ÿ Difference between Individuals and Company Profiles.
Ÿ Why to Promote at Google Plus?
Google Plus
Ÿ What is Twitter
Ÿ Why Twitter is Important
Ÿ How to Create a Twitter Business Page
Ÿ How Tweet Like Professionals
Ÿ How to Increase Twitter Followers
Ÿ How to Twitter Page for Organic Search
Ÿ Why You Tube
Ÿ How to Create Videos
Ÿ Understanding Video Marketing
Ÿ Link Building With You Tube
You Tube
The Most Advanced Digital Marketing Program in India 12
Ÿ What is Blogging
Ÿ Purpose of Blogging
Ÿ How to Blog
Ÿ What is WordPress
Ÿ Wordpress.org & Wordpress.com
Ÿ How to Setup a Blog on WordPress
Ÿ WordPress Themes
Ÿ WordPress Plugins
Ÿ Setting Up Navigations and Menus
Ÿ WordPress Widgets
Ÿ How to SEO of a WordPress Blog/ Website
Ÿ Internal Linking in WordPress
Ÿ WordPress site Backup
Blogging/ WordPress Module XVII
Ÿ What is Blog Monetization
Ÿ Why to Monetize a Blog
Ÿ Blog Monetization with Google Adsense
Ÿ Blog Monetization with Affiliates
Blog Monetization Module XVIII
The Most Advanced Digital Marketing Program in India 13
Ÿ Understanding Google Adsense
Ÿ How to apply for Google Adsense
Ÿ How to easily get Approved with Adsense
Ÿ Difference between Text and Display Ads
Ÿ Placing Advertisements on you Blog or Website
Ÿ Custom and URL channels
Ÿ Optimizing Google Adsense Ads for best performance
Ÿ Allow and Add categories
Ÿ Performance Reports
Ÿ How to earn money with Google Adsense
Ÿ Getting Cheques from Google Adsense
Google Adsense Module XIX
Ÿ Understanding Affiliates Marketing
Ÿ Difference between Adsense and Affiliates
Ÿ How Affiliates Marketing works
Ÿ How to apply for Affiliates
Ÿ Direct and In-Direct Affiliates Marketers
Ÿ How to create coupons in Affiliates Marketing
Ÿ How to Earn money with Affiliates Marketing
Ÿ Applying as an affiliate at Amazon, Flipkart and
other major Ecommerce websites
Ÿ Optimizing Affiliates for best performance
Affiliates Marketing Module XX
The Most Advanced Digital Marketing Program in India 14
Ÿ Understanding Ecommerce Marketing
Ÿ Different Kind of Ecommerce Platforms
Ÿ Major Ecommerce portals in India
Ÿ How to Promote your Ecommerce Website
Ecommerce Marketing Module XXI
Ÿ Understanding Landing Pages
Ÿ Why Landing Pages are important
Ÿ Creating Landing Pages
Ÿ Landing Page Templates
Ÿ Landing Page Analysis
Landing Pages Module XXIII
Ÿ What is lead generation
Ÿ Lead generation with SEO
Ÿ Lead generation with Adwords
Ÿ Lead generation with B2b and B2C
Ÿ Lead generation with SMS Marketing
Ÿ Lead generation with Email Marketing
Lead Generation Module XXII
Ÿ Understanding Freelancing
Ÿ Freelancing Websites
Ÿ Sign Up with Freelancing Sites
Ÿ Getting Projects through freelance websites
FreelancingModule XXIV
Ÿ Relax & Revise what you have learned at Delhi
Courses
Ÿ Solve Queries you have
Ÿ Create Strategies for Your Future
RevisionModule XXV
The Most Advanced Digital Marketing Program in India 15
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