digital marketing case study - aircel (save our tigers)

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Case Study - Aircel “Save Our Tigers”


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Aircel Brand Campaigns •  Telecom company’s biggest ad spenders •  Loyalty to phone numbers not companies •  Promotions dominate ad stories

•  Late entrant in the upcountry markets •  Launched on the platform of “services

beyond mobility” •  Wooing young TG


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Brief to Agency

•  Creative idea that will raise awareness •  A brand campaign that is interactive •  Lifecycle beyond a campaign burst •  Create a 360 campaign


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Desired Results •  70,000 registrations on Microsite •  5000 followers on Twitter •  10,000 followers on Facebook •  All call-to-action to land online •  Generate PR hype


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Actual Results •  Over 200,000 registrations on the microsite •  Fan following online (FB, Twitter) crosses

225,000 •  Traffic to the microsite touches 2.2 m •  Brand awareness zooms ahead •  Becomes people campaign •  Media and celebrities jump-in making it bigger


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digital marketing case study - aircel (save our tigers)

Business

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digital vidya desired

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campaign burst

microsite fan

brand awareness zooms

microsite touches