8:30am - 12:30pmAM WorkshopsForget Everything You Know About Email Marketing (TMMData Stage 1) • Jen Capstraw, Iterable

Creating Foolproof Content Marketing that Customers Love (Brandfolder Stage 2) • Leigh George, Freedom

Beyond Personas and the Customer Journey: The Next Step for CX Success (Emma Stage 3) • Michael Salamon, Lousy

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools (Marketo Stage 4) • Mindy Weinstein, Market MindShift

12:30pmMain Conference Registration Opens

1:15pm – 2:10pmOpening KeynoteThe Scientific Secrets of Perfect Timing (Brandfolder Stage 2)

• Daniel Pink Best-Selling Author

2:30pm – 3:00pmDesign, Meet Content. Content, Meet Design(TMMData Stage 1) • Brittney Urich, Ogilvy

Generating Brand Momentum by Turning Content into Commerce (Brandfolder Stage 2) • James Royer, Merrell

Unlocking the Value of Social - How to Achieve ROI Beyond Marketing(Emma Stage 3)Presented by Hootsuite • Georgia Dahle, Dir, Americas Enterprise Marketing

Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media (Marketo Stage 4) • Jason Hsiao, Animoto

Modernize Your Marketing Work: 4 Simple Ways to Get More Done (Ringba Stage 5)Presented by Workfront • Marc Hansen, Dir, Field Marketing

Winning at SEO With a Growth Mindset (PopResearch Stage 6) • Eli Schwartz, SurveyMonkey

1

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

digitalsummit.com/denver

digitalsummit.com/denver

TUESDAY, JUNE 25

Continue

PRODUCED BY

The Workfront Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/denver for the most up-to-date agenda and the ability to rate speakers & sessions.

Contact Info

For after-hours assistance please email Help@digitalsummit.comFor sponsorship information please email ROI@digitalsummit.com

The Search Laboratory VIP Lounge

The VIP Lounge - located in The Ellie - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.30pm§ Day 2: 8.30am - 4.30pm

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

JUNE 25 - 26, 2019DENVER PERFORMING ARTS COMPLEX

DENVER, CO

Missed lunch or need a snack?

Concessions can be found in Limelight (across from Registration) during the following times:Tuesday - Wednesday: 10:00am - 4:00pm

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GLOBAL ELITE PARTNERS

Philadelphia, PAJuly 24-25

Minneapolis, MNAugust 14-15

Chicago, ILAugust 28-29

Washington, DCSeptember 4-5

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

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Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

DIGITAL SUMMIT DENVER 2019 SPONSORS

ADDITIONAL 2019 GLOBAL PARTNERS

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Venue Info

The Ellie Caulkins Theater§ Stage 1 - Level 4R§ Stage 2 - Lobby Level§ Stage 3 - Basement Level§ Sponsor Area§ VIP Lounge - Level 3

Buell Theatre§ Stage 4 - Lobby Level§ Stage 5 - Mezzenine Level§ Swag Pick-up - Lobby Level

Boettcher Theater§ Stage 6 - Lobby Level

digitalsummit.com

VENUE AND CONFERENCE INFO VENUE AND CONFERENCE INFO

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Employees Are People, Too: What We Can Learn from Internal Email Strategy (PopResearch Stage 6) • Alennah Westlund, 3M

4:55pm – 5:40pmKeynoteThis Is Marketing (Brandfolder Stage 2)

• Seth Godin Best-Selling Author

5:30pm – 6:30pmOpening Reception hosted by Hootsuite (Sponsor Area)

8:00am – 8:30amMorning Coffee Networking hosted by Sprout Social (Sponsor Area)

8:30am – 9:00amLinkedIn Videos: Speak So Your Audience Hears(TMMData Stage 1) • Sabrina Kizzie, Social Media Glamour

The Feng Shui of Modern Email (Brandfolder Stage 2) • Jen Capstraw, Iterable

Failure is Feedback: How to Succeed at Agile Marketing by Not Doing These Things (Emma Stage 3) • Andrea Fryrear, AgileSherpas

How to Run a Content Practice (Without Inciting Mass Panic) (Marketo Stage 4) • Matt Ingwalson, Heinrich

Website Migration: What to Do Pre, During and Post (Ringba Stage 5) • John Triplett, Vertical Measures

9:15am – 9:45amBusiness Messaging: Meet Consumers Where They Are (TMMData Stage 1) • Rob Lawson, Google

Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement (Brandfolder Stage 2) • Will Cady, Reddit

InstaBrain: Modern Research Methods for Gen Z Customers (Emma Stage 3) • Michael Salamon, Lousy

Four Automated Email Series That Get Serious Results (Marketo Stage 4)Presented by Emma • Leah Miranda, Sr. Email Marketing Manager

TUE, JUNE 25 | WED, JUNE 26

3:20pm – 3:50pmInfluencers: The Voice of Your Customers (TMMData Stage 1) • Kacy Cole, rewardStyle+LIKEtoKNOW.it

Surviving the Business Apocalypse: Transforming into a Courage Brand (Brandfolder Stage 2) • Ryan Berman, Courageous

Three Genius Ways to Make Your Search and Social Campaigns Work Better Together (Emma Stage 3)Presented by WordStream • Mark Irvine, Dir. of Strategic Partnerships

Rehearse for Real Time: Preparing for the Moments That Make Content Great (Marketo Stage 4) • Lauren Teague, Convince & Convert

More than Coordinates: Use Location Data to Get Customers From Hello to Purchase Faster (Ringba Stage 5)Presented by Valassis Digital • Mark Lowe, Sr. Principal Data Scientist

Putting Experiences, People and Accounts at the Center of Your B2B Marketing Strategy (PopResearch Stage 6) Presented by Marketo • Bob Conklin, B2B Marketing Leader

4:10pm – 4:40pmFinding Fit: Messaging Frameworks for Marketing Growth (TMMData Stage 1) • Justin Watkins, Native Digital, LLC

Updated for 2019: Behavioral Science For Better Conversion Optimization(Brandfolder Stage 2) • Brian Massey, Conversion Sciences

Improving Customer Engagement and Conversion with SMS (Emma Stage 3)Presented by Ytel • Ken Richard, EVP/General Counsel

Customer Storytelling: Connecting with Empathy and Humor (Marketo Stage 4) • Tim Washer, Ridiculous Media

Finding Your North Star: Lessons in Growth From a Career at the CIA and Disney (Ringba Stage 5)Presented by Submittable • Bonnie Matosich, Chief Strategy & Marketing Officer

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/denver

Content Evolved: Foolproof Micro-Content Strategies for the Future of Digital (Ringba Stage 5) • Dev T. Smith, Black Enterprise Magazine

Building Ideas for the Attention Economy: Increasing Connection With Your Content (PopResearch Stage 6)Presented by Facebook • Rachael Sperling, Creative Strategist

10:00am – 10:30amLikes, Shares, C...an We Stop Talking About Social Media Engagement and Focus on Social Commerce (TMMData Stage 1)Presented by The Integer Group • Lindsey Greenblatt, Dir, Social & Content

Marketing Trends that Matter in 2019—and How to Leverage Them (Brandfolder Stage 2) • Leigh George, Freedom

Why 80% of Marketers are Failing with Display, and How to Fix it Fast! (Emma Stage 3)Presented by Genius Monkey • Jeremy Hudgens, CRO, Dir. of Client Solutions

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Marketo Stage 4) • Garrett Mehrguth, Directive Consulting

Becoming a Renaissance Marketer with the Help of Agile Marketing (Ringba Stage 5) • Jeff Julian, Enterprise Marketer

LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social Selling (PopResearch Stage 6) • Ty Heath, LinkedIn

10:30am – 11:00amNetworking Break

11:00am – 11:30amHow to Win the UX War on the Corporate Battle Field (TMMData Stage 1) • Lynne Adams, Johnson & Johnson

Harnessing the Power of Instagram Stories (Brandfolder Stage 2) • Quinn Tempest, Digital Strategist

Get New and Repeat Business on Autopilot with Email Marketing (Emma Stage 3)Presented by Constant Contact • Dave Charest, Dir, Content Marketing

The New Era of V-Commerce: What Marketers Need to Know About the Voice Assistant Revolution (Marketo Stage 4) • Meg Goldthwaite, NPR

How CRM Predictive Models Improve Customer Experience (Ringba Stage 5) • Mario Vinasco, Uber

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain (PopResearch Stage 6) • Matthew Capala, Alphametic

11:30pm – 12:15pmLunch Pickup & Break, box lunches sponsored by Act-On

12:15pm – 1:20pmLunch KeynoteBrave, Not Perfect: A Conversation with Reshma Saujani (Brandfolder Stage 2)

• Reshma Saujani Founder, Girls Who Code

1:40pm – 2:10pmMeasuring Social in Today’s Shifting Sands (TMMData Stage 1) • Chad Israel, Hertz

Ignore at Your Peril: 9 Trends That Will Reshape Your Marketing Organization and Career (Brandfolder Stage 2)Presented by IBM • Loren McDonald, Marketing Evangelist

Implementing Destination-Based Marketing to Win More Store Visits (Emma Stage 3) • Stephanie Fleischman, Waze

What Marketers Can Learn About Social Media from DJ Khaled and Drake (Marketo Stage 4) • Carlos Gil, Gil Media Co.

Local Search Optimization: Tips for the Biggest Impact (Ringba Stage 5)Presented by SEMrush • Shelly Fagin, Community Manager

Email Personalization: 20% of Actions for 80% of Results (PopResearch Stage 6) • Michelle Sardina, Fragrant Jewels

2:25pm – 2:55pmThe Importance of Authenticity in Social Media Marketing (TMMData Stage 1)Presented by Zoho • Scott Cianciosi, Sr. Content Editor

Three Keys to Mastering B2B Email Like a Jazz Musician (Brandfolder Stage 2) • Cliff Seal, Salesforce

Innovation and Creativity: The Case for More Bad Ideas (Emma Stage 3) • Jason Keath, Social Fresh

Best in Class Influencer Marketing (Marketo Stage 4) • Cathey Curtis, Billabong

How to Make Millions of Dollars with Pay Per Call (Ringba Stage 5)Presented by Ringba • Adam Young, Founder

Save Money and Increase Revenue With Data-Driven Marketing (PopResearch Stage 6)Presented by Search Laboratory • John Sellwood, VP Americas

3:10pm – 3:40pmThe Magic of Tidying Up Your Content: How to Declutter Your Website to Grow (TMMData Stage 1) • Alli Berry, The Motley Fool

Your Network is Your Net-Worth: How to Grow Your Social Capital Like a Super-Connector (Brandfolder Stage 2) • Anne Gherini, Affinity Inc.

Demystifying Programmatic: 6 Questions You Should Be Asking Your Media Partners to Drive Better Performance (Emma Stage 3)Presented by Adswerve • Kristina Yarrington, VP of Marketing & Matt Fiskness, VP / Chief Operating Officer

Get More Out of Every Email You Send (Marketo Stage 4)Presented by ActiveCampaign • Shay Howe, VP of Design

UX Meets MBA: A Designer Goes to Business School (Ringba Stage 5) • McLean Donnelly, The Makery Group

Adapting To The New Facebook (PopResearch Stage 6) • Alex Baker-Whitcomb, WIRED Magazine

3:55pm – 4:25pmCreating a Win for the Enterprise with Digital Marketing: Connecting Value to Your Customer (TMMData Stage 1) • MaryAnn Holder-Browne, One Network Enterprises

#Purpose is Happening. Understanding the Role of Twitter in Advancing Brand Purpose (Brandfolder Stage 2) • Rob Harrington, Twitter

Designing for Turing: Voice, AI, and the Future of CX (Emma Stage 3) • Jason Snook, CapTech Consulting

Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage (Marketo Stage 4)Presented by Genius Monkey • Brian Lahey, Client Solutions Manager

The Optimized Chatbot Conversation (Ringba Stage 5) • Arvell Craig, Chatbot Funnels

4:30pm – 5:30pmClosing Reception hosted by The Integer Group (Sponsor Area)

DAY 2

WEDNESDAY, JUNE 26