digital marketing concierge
DESCRIPTION
TRANSCRIPT
PRIVATE PREVIEW presented by Andrew Link
Digital Marketing Concierge
Core Digital Marketing Services
1. SEO/SEM
2. eMail Marketing
3. Social Media
4. Localized Marketing
5. Online Advertising
6. Content Production
7. Affiliates/Retail Partners
SEO + eMail + Social + Advertising + Local = 360° Success! Focused marketing approach
Unified brand communication
In-Store visitors through local SEO
Clear path to conversion and result
Increase of inbound Calls and Leads
Customer nurturing
Reputation management
Structured Media Calendar
Reduction of Content creation expense
Higher audience reach and engagement
Local market coverage
Mobile
Search Engine Optimization & Marketing
Be Found Now - SEO
• Off Page Optimization
• On Page Optimization
• Keywords
• Competition Keywords
Analysis
Key Metrics
• Higher Ranking
• Increased Traffic
• Improved Keywords
performance
• Boost Leads and Customers
Get Ranked Higher
• PR 3-9 Backlinks
development
• High Authority (.gov,
.edu. Wiki) backlinks
• Online PR & Distribution
• Social Bookmarking
• Blog Networks
• Site submissions
Keywords optimization
• Keyword Ranking
• Keyword Traffic
• Competition Comparison
*Target Local Searches
*Find New Customers
*Increase SEO
*Outperform Competition
Email Marketing
Key Metrics
• Grow leads
• Expand email List
• Increase Customers
• Higher Engagement
• Drive Traffic to Website or in-Store
• Improve SEO
Customer Relations Tool
• Reaching a targeted audience
• Scheduled Campaigns
• List building Branded Messaging
• Branding and Design
• Email Templates
Development
• Campaign Tracking
• Mobile Friendly Promotions & Engagement
• Flash Sales
• Event RSVPs
• Contests
• Personalized Emails
• Automatic Follow up
*Target and Engage Influencers
*Find New Customers
*Drive Traffic to Site
*Promote Events/Sales
Social Media Services Harnessing Influential Social Media Platforms
•Likes
•Postings
•Shares
•Reach
•Promotions
YouTube
•Videos
•Views
•Subscribers
•Followers
•Postings
•Retweets
•List
•Measurement
•Goal Tracking
•Conversions
Share Relevant Content
• Weekly Posts
• Consumer Focused
• Grow Likes
• Facebook Ads
Inspire Transactions
• Contests
• Event RSVPs
• Flash sales
• Facebook shop
Key Metrics
• Total number of Facebook posts
• Total likes
• Month-to-month increase in each areas
*Create leads – Find new Customers
*Engage with influence
*Increase SEO
Share Relevant Content
• Real time updates
• Hashtag strategy
• Customer Service Focused
Target Influencers
• Create lists
• Connect to target audience
Key Metrics
• Followers
• Mentions
• Retweets
• Lists
*Build reputation
*Increase SEO
Share Relevant Content
• Photos-products
• Infographics
• Collages
• Re-pins
Build Influence and Followers
• Follow influencer boards
• Monitor trends and comments
Key Metrics • Pins
• Likes
• Comments
• Referral traffic
*Drive Traffic to Site
*Increase SEO
YouTube
Share Relevant Content
• Schedule Shares
• Brand Promotions
• Event Promotion
• Creative Announcements
Generate Interest
• Share Content
• Event promotions
• Create Channels
Key Metrics • Views
• Shares
• Comments
• Followers
*Drive Traffic to Site
*Increase SEO
*Create leads - Find new customers
Local Marketing
Key Metrics
•Local listings report
•Google local ranking
•Traffic report
•Keywords report
•SEO report
Capture Local Search Traffic
•Local Registrations @ Google +
•100+ third party Local Registrations
•Data unification monitoring
•Appear in most possible local and mobile
searches
Stand Out with Enhanced Listings
•Add Video, Images, Descriptions, Phones
•Register multiple locations
•Monthly promotions Review Monitoring
•Monitor reviews and local performances
•Grow positive reviews
•Citation tracking by Keywords
•Re-targeting
*Drive foot traffic
*Increase Calls
*Grow Leads
• Reach right audience • Facebook Ads • Re-Targeting • Pay-Per-Call Ads • Mobile • 2nd Tiers Ads • Track ROI
Online Advertising Mix
Content Production (per year)
4 Templated Videos •Create dynamic, interactive experience •Help your business to “upsell” •Drive traffic
2 Sweepstakes
•Encourage people to Visit your Website •Create “Buzz” about your products
•Build your email list 2 Facebook Contests •Get exposure for your page •Increase your number of Likes •Encourage participation and engagement •Grow your email database
4 Press Releases
•Improve your ranking, traffic and visibility •Gain publicity, SEO
•Become recognized in your field
8 Advertising Banners •Facebook Banner (200 x 200) •Wide Skyscraper (160 x 160) •Leaderboard (728 x 90) •Medium Rectangle (300 x 250)
12 Blog Posts
•Improve your ranking & SEO •Increase traffic and visibility
*Drive Sales
*Increase SEO and Reach
*Grow Leads
Affiliates/Retail Partners
Capture Bloggers Traffic
•Setup Bloggers Subscription Pages
•Data unification
•Customized Campaigns per Niche Customers
Stand Out with Expandable Banners
•High Conversion Units
•Expandable Banners
•None Competing overlay Ad Units
•Multiple integration options Affiliates Monitoring
•PayPal Codes Setup per Affiliate
•Monthly Commissions Reports
•Re-targeting
•Landing Pages with Analytics
*Drive Sales
*Increase SEO and Reach
*Grow Leads
Reports/Analytics
• Cross Channel In-depth Analytics
• Website Visitor and Conversion
Metrics
• Social Media
• Email Campaigns
• Competition Analyses
• Keyword positioning
Customer Service
Bi-Weekly Interviews
Detailed Monthly Reports
Dedicated Account Manager
Ads & keywords performance Reports
Competition Keywords Report
Call-In reports
Management Dashboard
Lead Capture Forms Integration
Process 1. Research • Website Ranking • Keywords Positioning • Social marketing Reach • Email Conversion • Competitor analysis
2. Plan • Annual Media Calendar • Target keywords • Assess ways to generate traffic • Content Optimization • Social Bookmarking • Monthly Goals
3. Execution Plan • SEO/SEM • eMail Marketing • Ads – Retargeting, Facebook,
PPC • Local Registration and
Marketing • Social Media • Ad-to-Call
4. Measure • Quarterly progress of initial
analytics • Monthly SEO reports • Social Management
Dashboard 5. Optimize • Annual Media Calendar • Target Keywords • Assess ways to generate
traffic • Content Optimization • Social Bookmarking • Monthly Goals
6. Revise and Improve • New Benchmarks • Conversion Tracking • ROI Optimization • Ad Revenue Integration
DISCLAIMER: Any and all ideas, concepts, strategies, and materials BRANDmini presents or provides are intended for the sole purpose of allowing you to determine whether you wish to engage our ongoing services and cannot be disclosed or used for any other purposes whatsoever without the prior written consent of BRANDmini.
Thank You!