digital marketing first 2014 - context aware computing and cross channel personalization
DESCRIPTION
Our DMF 2014 talk about how context-aware computing increases conversion and increases mobile and cross channel engagement.TRANSCRIPT
Context-aware computingand personalized crosschannel engagement
Filip MaertensFounder & Chief Sales Officer
http://[email protected]@fmaertens
A CURRENT STATE OF AFFAIRS
The perfect storm called ubiquitous computing
“ Computing is everywhere and
anywhere. ”
Artificial Intelligence Affective Computing
Clarifying the ambient intelligence paradigma pervasive computing principle that is sensitive and responsive
Embedded &
Networked
Internet of Things
Context aware
Sensor fusion
Personalized
Behavioral profiling
Adaptive
A.I. & learning
Anticipatory
Predictive analysis
Privacy
Trust & Privacy
UX
Human Centric UX
Putting some numbers in perspective
Wearables30B units by 2018
Up to 10 sensors
Connected DevicesUS$ 290B by 2018
Up to 6 sensors
Smart-phones2,8B units by 2016
Up to 12 sensors
Context-awareness explainedwhat I tell my grandma what I do
“ We help your phone know you so well, it helps you to
interface with the world in a much more natural, proactive, and personalized manner, so it behaves like a sixth sense ”
The era of a smart-phone agent
Intelligent capabilities need to be interfacing with the end user, asan overall service layer. Good privacy controls are required, butmost importantly added value must be shown through the use ofintelligent and sensing apps.
This might feel strange today, but remember the last time you didn’t allow this?
Apps are changing
Service layers are emerging as background apps that onlyinterface with a mobile users when it’s really relevant.
Engage in a context-aware manner
moment
circumstances
Engaging at the right , under the right .
TimeFeeling…Activities
HabitMoodWeatherRoad type…Behavior
How context upgrades your content
Know what you arelistening to
Understand thecircumstances you
are listening to
CONTEXTUAL COMPUTING WITH ARGUS LABS
“ Argus Labs has created a sensor fusion platform
capable of near real-time contextualization and profiling using deep learning ”
“ Argus Labs is capable of sensing, understanding
and predicting the context, behavior and mood of a mobile audience ”
The sensor storm: sensors are everywhere
Sensors are a device’s equivalent to possessing human-like sensingcapabilities and allow to sense and understand contextual cues.
Automatic gender detection, through walking patternsMood detection, through mobile handlingSound source detection (gyroscope sampling)Activity detection (walking, running, sitting, …)…
Automatic in- versus outdoor detectionMood detection, through heart rate and oxygen level detection…
@arguslabs
It’s a service layer Cognitive platform through SDK and API Handling > 1 million requests per second Ambient sensing technology (no input needed)
Android, IOS*, Microsoft Mobile** & Tizen** Built for mobile and embedded devices Proprietary IP and patented Now, anyone can use the human channel
* Being ported/tested ** Porting started
Self-learningbiking – running – depression – stress – happy –
excited – petrol head – soccer mom – car – party – music – meeting room – busyday – and much, much more
Context Profiling
Sense and understand context
Sense and interpret the contextual cues of a mobile user
Understand, profile and predict habits
Uncover habits, profile and predict human behavior
Understand personalities and emotions
Learn personalities and emotional states of a mobile user
LAYER 1
LAYER 2
LAYER 3
BIKING SLEEPING TIMES
RUNNING
ACTIVELOUD
MUSIC
LOCATION
DEPRESSION SOCCER MOM
SUSCEPTIBILITY SCORE
HAPPY
LAZY SAD
EXTROVERT NERVOUS …
…ENGAGED
IN MEETING IN TRAFFIC STRESSED
INDOOR …
Turning context-awareness in mobile engagement
Argus Labs is already transforming industries …
Usage Based Insurance // InsuranceTransforming the insurance industry into a personalized care taker.
Context-Aware Media Recommendations // MediaProviding personalized and intelligent media discovery experiences
Consumer & Professional Healthcare // HealthcareTurning multi-dimensional sensor layers into a reliable diagnosis
… and growing in following industries
Deep Platform Integration // IOT/OEMBeing the cognitive layer that understands sensor packed wearables
Mobile Fleet Tracking // Fleet & MobilityCombining driver and vehicle behavior in a new and holistic manner.
Mobile Advertising // Advertising & Marketing AutomationTurning ads into meaningful and precision targeted advice.
Every object becomes achannel
We did it !The first time ever people can start making machines
and software cognitive, context and emotionally aware of their
human users
Context-aware computingand personalized crosschannel engagement
Filip MaertensFounder & Chief Sales Officer
http://[email protected]@fmaertens