digital marketing for a digital magazine
TRANSCRIPT
aeonExpanding journalism into a
digital environment.
A Digital Magazine:
aeon
Aeon is content focused longform journalism. They consistently post
focused essays, opinion articles, and video on a wide array of topics.
Writers are either career or guest, and they all are researched on the
topics they write for.
aeon
Millennials aged 23-35. Mainly college graduates who are beginning or fully integrated into their careers.
Slight predominance toward men whom are more likely to read non-fiction then women.
Target Audience
Second in organic search, posts only about self
aeon
Social Media
Only tweets are self promoted essays. No retweets or discussion between users
Reuses photos from essay and video headlines they post
Through Google Adwords Aeon can top
search results including any of their key words:
Aeon, digital magazine, longform, journalism and opinion essays.
aeon
SEO and SEM
Automated media buying based on chosen demographics.
Narrows down audience with geo-targeting and is able to
adapt campaigns in real-time.
aeon
Programmatic Advertising
Choozle is a company solely focused on Programmatic Adv.
They integrate Google analytics into each campaign.
Budgeting for this and paid search costs ~$1,100/month
aeon
Programmatic Cont.
Unique visitors, return visitors, time spent and path tracking through google analytics.
aeon
KPIs
Social interaction based on numeric results (Facebook likes etc.) as well as content sharing.
Monitoring cost per click numbers for Google AdWords.
Also track lead conversions and bounce rates from Aeon’s mobile platform.
aeon
KPIs Cont.
Each aspect of this campaign is dedicated to aeon’s most pressing issue. Awareness.
-Generating traffic through SEO and SEM
-Overhauling aeon’s social media accounts
-Adding real-time adaptability through programmatic adv
-Taking over key words related to aeon
All to create mindshare for aeon in relation to digital journalism.
aeon’s journalism lives only online. It’s a unique, beneficial and currently underappreciated fact. Personally, I think you’ll like the results.
aeon
Final Strategy