digital marketing for exporters - digitalvidya
TRANSCRIPT
Digital Marketingfor Overseas Client Acquisition
Braj Mohan Chaturvedi
Braj Mohan ChaturvediBraj Mohan Chaturvedi comes with 14 years of corporateexperience. In past he has worked with Accenture, PepsiCo,Monster.com, ICFAI University Press, in fields of businessdevelopment, account management, sales and marketingconsulting, corporate communication, contentmanagement, content development, corporate sales,marketing and branding.
He is a digital media enthusiast and market 2.0 experts. Heis passionate about digital marketing and brings with himin-depth expertise in various facets of digital marketing.
In his current assignment he takes care of marketingstrategy, communications, and planning at his currentventure.
E: [email protected]: www.braj.inM: +91 9900590943L: in.linkedin.com/in/chaturvedibraj
Online Consultant | Digital Marketer | Blogger | Speaker
What You Don’t Do as Exporters
1. Exporting without having
done your “homework”
2. Assuming that the new
market will be the same
3. Not taking into account possible product perception
differences
4. Limiting your options with potential partners & clients
5. Ignoring possible cultural
differences
6. Ignoring Digital Presence
What is Digital Marketing?
The process of reaching out to and engaging with your customers/users through Digital Media
(Internet, Email, Mobile).
The Core Idea
What Do We Hope to Achieve?
Right message Right Place Right PeopleCommunication
Tools
How to Achieve?
Communication Strategy
Content Structuring
Technology Optimization
What is Good Digital Presence
WebsiteSearch Engine Optimized, Mobile Friendly, Social quotient, Microsites
Online Visibility and CampaignsSearch Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign,
Content Management and Blog Strategy, Development , DistributionInfographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly,
Social Media FrameworkPolicy guidelines, Best Practices
Social Media EngagementSocial Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect,
Social Media AnalyticsWhat’s working, What’s not, Competition Research, Feedback and Change
What is Good Digital Presence
WebsiteSearch Engine Optimized, Mobile Friendly, Social quotient, Microsites
Online Visibility and CampaignsSearch Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign,
Content Management and Blog Strategy, Development , DistributionInfographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly,
Social Media FrameworkPolicy guidelines, Best Practices
Social Media EngagementSocial Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect,
Social Media AnalyticsWhat’s working, What’s not, Competition Research, Feedback and Change
What is Good Digital Presence
WebsiteSearch Engine Optimized, Mobile Friendly, Social quotient, Microsites
Online Visibility and CampaignsSearch Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign,
Content Management and Blog Strategy, Development , DistributionInfographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly,
Social Media FrameworkPolicy guidelines, Best Practices
Social Media EngagementSocial Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect,
Social Media AnalyticsWhat’s working, What’s not, Competition Research, Feedback and Change
What is Good Digital Presence
WebsiteSearch Engine Optimized, Mobile Friendly, Social quotient, Microsites
Online Visibility and CampaignsSearch Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign,
Content Management and Blog Strategy, Development , DistributionInfographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly,
Social Media FrameworkPolicy guidelines, Best Practices
Social Media EngagementSocial Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect,
Social Media AnalyticsWhat’s working, What’s not, Competition Research, Feedback and Change
What is Good Digital Presence
WebsiteSearch Engine Optimized, Mobile Friendly, Social quotient, Microsites
Online Visibility and CampaignsSearch Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign,
Content Management and Blog Strategy, Development , DistributionInfographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly,
Social Media FrameworkPolicy guidelines, Best Practices
Social Media EngagementSocial Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect,
Social Media AnalyticsWhat’s working, What’s not, Competition Research, Feedback and Change
What is Good Digital Presence
WebsiteSearch Engine Optimized, Mobile Friendly, Social quotient, Microsites
Online Visibility and CampaignsSearch Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign,
Content Management and Blog Strategy, Development , DistributionInfographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly,
Social Media FrameworkPolicy guidelines, Best Practices
Social Media EngagementSocial Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect,
Social Media AnalyticsWhat’s working, What’s not, Competition Research, Feedback and Change
Import Export Business Websites in India
EC21.com IndiaMART.com
exportersindia.com
alibaba.com
Made-From-India.com
Thanks E: [email protected] | B: www.braj.in | M: +91 9900590943 | L: in.linkedin.com/in/chaturvedibraj