1. Digital Marketing andImplementing a LeanStartupBy Kevin ShockeyMis Tribus, prPIG

2. Agenda Transmedia Storytelling for Startups Immersive Story Experiment 1 SEO & Immersive Story Experiment 2 Implementing a Lean Startup Immersive Story Experiment 3 Q/A and Networking 3. 1. TransmediaStorytellingfor Startups Why startups, or any brand owner, should careabout Transmedia What is it? Whats in it for me? Is it just social media? How do I use it? 4. 1.1 What is Transmedia? The Matrix Franchise Film Animation Documentary Game Advertisements Each piece hassome of the story 5. 1.2 Storytelling Telling a consistent story across multiplemediums Campfire Religion Church Synagogue Mosque 6. 1.3 Culture Convergence The Mob Rules! UGC 7. 1.4 Whats In It For Me? Brand You Your company Your products Tell the same story! Use your Social Graph: WWW Social Media 8. 1.5 Common Response Too much! Complicated! Constantlychanging! Its a Priority! What To Do? N simple tasks Maximize yourefforts 9. 1.6 Benefits ofTransmedia Become a better storyteller Tell: Consistent story Across social graph Across multiplemediums Tell better stories, youllget a bigger audience 10. 1.7 ImmersiveStorytelling Each Session Unique Set the Stage Context Prompt Performance Interviews 11. 1.8 ContextVideo: There is no spoon! 12. 1.9 Story Theme: Monitoring and Surveillance Prompt: Role:Victim ofunwarrantedtracking! 13. 2.0 SEO & SEO How it works Making it work How it impactssocial media Infinity 14. 2.1 SEO Being Found 15. 2.1 SEO Being Found Supermarket Make SEO work: Think in 1s & 0s Web Spiders 16. 2.2 SMO Keyword Data Mining Facebook GraphSearch Twitter is alreadyruled by #hashtags Google Plus alreadyhas keyword links 17. 2.3 CombinatorialExplosion Large number Exceeds ourUnderstanding Approaches 18. 2.4 What Is Abundance Probability Raindropsin a raincloud? 19. 2.4 What Is Abundance Probability Raindropsin a raincloud? Use Data Mitigate risk PatternRecognition 20. 2.5 Predictive BehaviorModification Just for Youfrom YouTube Facebook Ads Propaganda 21. 2.6 Artificial Intelligence Neural Networks Expert Systems Robots Agents 22. 2.7 Max Strategy 23. 2.8 ContextVideo: Advertising of the future! 24. 2.9 Story Theme: Manipulation Prompt: Role:Victim of mediaManipulation 25. 3.0 Lean Startups Test-driven Iterations Analytics How to implementa lean startup? 26. 3.1 Infinite Probability Limited ability to predict Is there an audience? 27. 3.2 Iterations Build Ship theProduct Measure Data Learn Ideas 28. 3.3 Build MVP Community SocialGraph Feedback 29. 3.4 Community (prPIG) Build and engage an online community 30. 3.5 Measure (Test) 31. 3.6 Learn (Pivot) 32. 3.7 Find YOUR audience 33. 3.8 Deliver - ABS 34. 3.9 ContextVideo: You will be assimilated! 35. 3.10 Story Theme: The robots are coming... Prompt: Role:You are amember ofa rebelresistance 36. 3.10 Story Theme: The robots are coming... Prompt: Role:You are amember ofa rebelresistance 37. Thank You! Join my social graph: @shockeyk, @mistribus, @pr_pig Facebook.com/kevin.shockey Flickr.com/people/shockeyk/ Pr.linkedin.com/in/shockey/ Plus.google.com/u/0/115964005206453961870 kevin@mistribus.com 38. Wishing You GreatSuccess: