digital marketing in 20 minutes a day
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Digital Marketing in 20 Minutes per Day
Presented by Jeanne Pelletier
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 1
Make sure you are an administrator on your hospital’s Facebook page: 10 minutes*
Sign up for Facebook if needed: 10 minutes
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 2
Check to make sure your page is set up correctly. 5-20 Minutes
Cover photo consistent with branding
Profile picture should fit in square box
Don’t bother with custom tabs
Is it linked to your website?
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 3
LIKING. It’s mutual!
Make sure you tell your customers about your page. 10 minutes*
Check out some pages to like: 10 minutes
Other local businesses
Pet care sites• Animal advocacy sites• Suppliers• AAHA, Beyond Indigo Pets
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 4
We’re watching you!
Choose pages to watch: 20 Minutes
Competitors
Similar practices
Other businesses in your area
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook Setup Week
Day 5
Check out your stats: 20 Minutes
Post engagementWho likes your page?Optimal time to post
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Facebook in 20 Minutes a Day
Daily Read and reply to comments and reviews 5 Mins
3x per week, share information and posts 10 Mins
(Schedule to make it easier)
OR
LIKE 2 pages : 10 minutes
•Check your analytics 5 Mins
Bonus: Promote your page or a post
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
A Few Words About Posting
Not all posts appear in a user’s news feed
Typical user could see 1500 posts
On average, 16% of your users will see any given post
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
A Few Words About Posting
Facebook uses a complicated algorithm with thousands of factors to determine how visible your post will be to your subscribers. (Formerly known as Edgerank)
Factors:
Affinity: How connected are you with the content?
Weight: Interaction with content
Decay: how recent/current is the content?
More engagement = more chance for your post to be seen
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Twitter Setup
Get Started
Make sure you have the username and
password to your Twitter page. 10 minutes+
Brand consistently with FB and Website: 10
minutes
No Twitter Account? Make one. 20 minutes
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
20 Minutes a Day with Twitter
Daily
Respond to Tweets and DM’s to you. 5 minutes
Read Tweets and respond or retweet to at least one each day. 5 minutes
Search for discussions with # 5 minutes
Find 1 new person or company to follow. 5 minutes
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www.BeyondIndigoPets.comwww.BeyondIndigoPets.com
Good accounts to follow:@PetsBest
@BeyondPets
@AVMAvets
@HealthyPet
@CATalystCouncil
@DVM360
@PetPoisonHelp
@CesarMillan
@TheWebinarVet
Search for your city and state and follow other local feeds: news outlets, police department, chamber of commerce, etc.