Digital Marketingin a nutshell

Contents Page

•DigitalMarketingexplaineD•DigitalMarketingOverview•whyStrOngBranDingiSeSSential•weBSiteS&SqueezepageS•eMailMarketing•payperCliCkaDS•BlOgging•SOCialMeDia•SeO

paul Connor is a digital marketer with years ofexperience who has helped many businesseswiththeirdigitalmarketingcampaigns.heistheDirector of BallsyMedia, a full digitalmarketingagency, providing website design, SeO, pay perclick and social media solutions to help growbusinesses.

about the author

thepurposeofDigitalmarketingis no different from traditionaltypes of marketing in that youmake people aware of yourbusiness and what you have tooffer to build brand awareness,capture leads and create sales.Onlywith digitalmarketing youhaveadifferenttoolboxtouse–adigitalone!

the internet has made thingseasierintoday’sworldinsomanydifferentwaysandmarketing isfortunatelyoneofthem.notonlythisbutcomparedtootherformsofmarketing,internetmarketingcan be incredibly cost effectiveaswellasbeinglasertargeted.

in thepastmarketinghasbeenproblematic for many businessowners trying to grow theirbusinessesbecausealackofbeingunable to target their suitablecustomeravatar.Becauseofthismanycompanieshavegonebustor lost a lot of money due toineffectivecampaigns.thewordgamble springs to mind dueto the blunderbuss effect notknowing what will hit and whatwon’t.

with digital marketing, on theotherhand,thereisanabilitytobemuchmorefocusedonwhoyoutarget,whichcansaveyouatonofmoneyandgetbetterresultsforyourbusiness.providingyouare offering a good product/service that there is a need forand you have the pricing right,whilst having a trustworthybrand that sets you apart fromyour competitors, then digitalmarketing shouldwork for yourbusinessifdoneproperly.

what’smoreisthefactthattheinternetcaneasilybeharnessedtohaveyourmarketingcampaignswork around the clock toeducate,motivateandstimulateyour target audience leading toyour business providing moreserviceandbeingabletogrowataquicker rate.Someof the topfastestgrowingbusinesseshavebeenthosethathavetappedintothepowerofdigitalmarketingtotheiradvantage.

Digital Marketing exPlaineD

Digital Marketing overviewSomanypeoplehavethewrongidea of what digital marketingis all about and how it works.ifyouaskmostpeopletheywillprobablytellyouit’sabouthowmany tweets you post or howmany people have liked yourbusinesspageonFacebook.thechancesareifabusinessownerfollows thismisconception theywillprobablyendupwithprettypoor results leading toawasteoftimeanddislikeforthetermdigitalmarketing.ifyoufallintothisgroupthenihavegoodnewsforyou–digitalmarketingisnotall about how many Facebookpagelikesyoucanachieve!

First of all, similar to othertypes of marketing, you needtoworkoutwhatyouwantfromyour marketing before startingyour campaign. Set those goalposts and then you knowwhatyou are shooting for. Okay so

gettingafewclientsthroughthedoormightseemgood,butyoushould have a strategy beforeyoustartandgoalstohittofullydetermineyoursuccess.

what is important to point outis that because there are anumber of different platformsto market on digitally, somemay feel inclined to utilise allof them, this is sometimes notwise. likewise if one part ofthedigital strategy isused likea google adwords Campaignbut the traffic isbeingdirectedto an unclear website you willloseyourpotentialleadsaswellas your pay per click money.Once again if the planning isdoneproperlya lotoftimeandheadaches can be saved andmoreeffortcanbeconcentratedonimplementingstrategiesthatwillbuildyourbusiness.

here isa listofsomeof theonline toolswewillbecovering in thisbooktocreateaneffectivesalesfunneltogenerateandconvertleadstopayingcustomers:

Just likebakinga cake the ingredientsmust beused in the correctordertomakeyouronlinemarketingeffortssuccessful

• Branding• websiteandSqueezepages• emailMarketing• payperClick:Facebookads,googleadwords• Blogging• SocialMedia• SeO

to cut straight to the point, ifyou are going to be successfulonline you are going to need averystrongbrand.

Onlineyoudon’thavetheabilitytopersonallymeetyourpotentialcustomers and therefore can’tdazzle them with your salesskills or Columbian coffee. Firstimpressions are very importantand if somebody lands on yourwebsite and it has a poor logo,boring name, broken links andpoorspellingandgrammarthenthechancesareyouwilllosethatlead.

if you do have a decent logo,interesting and compellingbusiness name, good writingskills and a fully functionalwebsitethatactuallyworksthenchances are you will make anentirelydifferentimpressionandmightgainanewcustomer.thepointisintheonlinedigitalworldthings work differently – youmust make your move towardsasalebyuseofastrongbrand,not bywooingwith the numberofstaffyouhaveonyourpayroll.

wouldn’t it be great if yourwebsite did all of your sellingand convert leads into buyerslikecrazy.wellifyougetitrightwith your branding then this ispossible. Of course your brandneedstoexhibitprofessionalismon many different fronts fromgraphic design to the wordingused to the colour selectionthroughout your pages. thatsaid, with the above in place awebsitecanbeyourtopsalesman.imagine answering your phonetoa lead thathadalreadybeenconverted into a buyer by yourwebsite alone – now that’s howdigitalmarketingshouldwork!

Don’tforgetyourbrandingshouldbe on all of your marketingmaterials online and offline.Sometimesplacementoflogoonemail newsletters, social mediasitesanddirectoriescanbedoneincorrectly.Besuretoremembereverywhereyourbrandappears,it needs to look great to buildtrustandconfidence.

why strong branDing is essential

“Don’tforgetyourbrandingshouldbeonallofyourmarketingmaterialsonlineand

offline”

Squeeze pages are single pagewebsitesdesignedtocapturecontactdetails (usually an email address)of people interested in what youare offering. Once you have theircontact details you then have theability to follow up with an emailsequence or work your telephonesalesmagic inordertomakethembuyfromyou.

Onceavisitorhas left theirdetailsyouhavevaluable informationthattells you this person is somehowinterested in your product/serviceand you most importantly havefollowupcontactdetails.Believeitornotsomeofthemostsuccessfulleadgeneratingwebsiteshaveonlybeenonepagesiteswhichgenerateconstantleads.

What is a Squeeze Page/Landing Page?

websites & squeeze Pagesit’s all goodhaving a great lookingwebsite that dazzleswith all thebellsandwhistles,butifyourwebsitedoesnotconvertyourtrafficintocustomersthenwhatisthepointofthatgoodlookingtechyoupaidafortunefor?

Manybusinessownersforgetaboutthemainpurposeoftheirwebsitewithallthecuttingedgegraphicsandanimations.Okaysosuchnoveltiescan help conversion rates and help towards building your shop frontandbrandwhichwillincreasethenumberofleadsthatactuallypickupthephoneandcallyou;however,themainfocusofyourwebsiteshouldprovide your prospect with the information they wanted to receivebeforetheymadeadecisiontoclickthroughtoyoursite,whichinturncanbeusedtofunnelvisitorsintotakingspecificaction

the first most important thing tounderstandiswhyapersonisviewingyourwebsite;whattheyareinterestedin and what they are looking for.understanding thispsychology shouldbeatthecentreofyourthinking.

thenextstepisbeingabletoprovidethatpersonwith targeted informationto hold their attention, but not toomuch as you might fulfil their needbeforeaskingforwhatyouarelookingfor–theircontactdetailsorasale!

Being able to grab your visitor’sattention(a)keepingtheirinterest(i)and tapping into their desire (D) willhelp you achieve your desired resultandgetthemtotakeaction(a)–aiDa.ifyouareunfamiliarwiththistermit’susedinmarketingtodescribetheseriesof events a customer goes throughwhenmakingabuyingdecision.

Creating an effective squeeze pageis best done by concentrating onthat one particular interest you knowyour visitor has by presenting allof the features and benefits, givingtestimonials,answeringquestionsandhavingastrongcalltoactiontomakeitaseasyaspossibleforpeopletotakethatmuchneededactionofcontactingyouor leavingtheirdetails foryoutochase them up. this can be summedupasyourdigitalsalespitch.

a well designed squeeze page willhave little distractions or exit routesfor somebody to leave your page,hencewhysqueezepagesarenormallyonlyonepageandhavethemenubarremoved.

One of the key ways to make asuccessful landing page is having ano-braineroffer.ifatargetedvisitorisinterestedinanofferwheretheyonlyneedtoexchangeanemailaddressforsomething they perceive as valuablethenthechancesareyouaregoingtoreceive a newperson’s email addresstosellto.thereareanumberofoffersthatworkverywell,hereareafew:

itmust be remembered that squeezepageswillhavedifferentsuccessratesdependingonthetypeofbusiness,thepricing,theoffer,thecustomer’slevelof need, the branding, the quality ofyour product/service and obviouslythequalityofyourlandingpage.

the above highlights the importanceofhavingall thedifferentpartsbeinginsyncandbeingtopquality inorderto have high lead generation successrates.

What Makes a Successful Lead Generating Website?

•ebook

•emailscontainingvaluableinformation

•Documentsandtemplates

•postageitemsi.e.DvDs,booksandgifts

email marketing is a great wayto take a message about yourbusinessfromacoldtypetoamorepersonal, warm type by movingyour conversation with your leadto their inbox. this method hasproventobebyfaroneofthemosteffectivetypesofmarketinghavingahighsuccessrateofturningcoldleadstowarmleadsandeventuallytocustomers.

Sowhydoes‘good’emailmarketingwork?Firstlyit’simportanttopointoutwhatdoesnotwork.weallgetfrustratedonadailybasisdeletingand unsubscribing from weakcontent email campaigns, emailstrying to sell us stuff withoutprovidinganyreasonwhyweshouldbuyfromthatcompanyandformostofusjustpureSpaMbeingsentoutonautopilotprobablytargetingtherestofthepopulationtowinatthesocalled‘numbersgame’!

On the other hand what workswithemailmarketingisbeingverytargeted to who you are sendingmail to and providing amazinginformationwhichyouknowwillbevaluedbyyourprospect.rememberyour prospect will have to siftthrough many emails every day

andwill essentially be exchangingtheirtimetoreadyourcontentyousendthem.

to get your email opened youwill need to create compellingheadlines,nextyourcontentmustresonate with your reader and acalltoactionwillneedtobeutilisedtocapitaliseonthetimewhentheyare ready to findoutmoreorbuyfromyou.

email marketing helps develop atrusted relationship between youand your lead, as you provideknowledgeonyoursubjectmakingyouathoughtleaderinyourfield.itshouldalsoproveyourconsistency,which additionally helps thepotential buyer see that you havealottoofferandcanbetrusted.

when you initially receive aprospectsemailaddresstheymightnotbereadytobuyfromyouatthatmoment in time. it usually takesa while for somebody to make abuyingdecision,sosendingqualityemail toyour leadonaconsistentbasisgivesyouthebestchanceofbeingattheforefrontoftheirmindaswellasbeingpositionedtomakeasalewhenthetimeisright.

eMail Marketing

asmentionedabove creatingquality contentfor your email campaigns is a must. thismeansnot just sendingyour listnewsaboutyour company’s recent achievements, butinsteadprovidingsomethingofrealvaluethatyouraudiencemightevenconsiderpayingfor.Sucharticlesareusually intheformofhow-to’s. For instancehow tobuildmoremuscle,howtochangeyourdiet to losexamountofweight,howtosavemoneyonyournextshop,howtocreatesalescopythatconvertsandsoon.

when creating your email campaigns andwriting your newsletters you should onlyprovide a section of your article with a linktoyourwebsitetocontinuereading.thiswilltraffic people to your website showing youa deeper interest they have in your subject.Once on the website you will need to havea system in place to convert that lead. thesystemutilisedwillusuallybeacontactformfor a call back (for service businesses) or alinktomakeapurchase(foraproductsellingbusiness).

withemailmarketingit’scrucialtotrackclickthrough rates to see what works and whatdoesn’t. also what is vitally important is totarget those leadswho have clicked throughto your website on many occasions as youknowtheyareshowingkeen interest inyourbusinessandmightbecominguptomakingapurchasingdecision.

CONTENT

ever wondered how google andFacebookmakebillionsyearafteryear?well it’s because of the advertisingplatform they have in place. Simplyputtheyselladvertisingspacewhereyour ad becomes visible to a highlytargeted market. in google’s caseyour ad will appear at the top ofsearch results when people searchfor particular terms related to yourbusinessniche.whilstFacebookcanputyourad in frontofpeopleusingthe massive social network sitewhomatchyourclientavatari.e.liveinparticularareas,are a certain age andhavesimilar interests towhatyouareselling.

therefore as a businessowneryoucandisplayyouradsinfrontofahighlytargetedaudienceforacost.thecostdiffersdepending on the platform you areusing and the broader the termsyou opt for i.e. google adwordswould charge you an armand a legto advertise for the search terms:insurance, mortgage and loans.however, picking something lesssearchedforandmorenichespecificwouldgiveyoualowercostperclick.

now although this seems like anexpensiveprocesstoengageinitmaybe your road to success. it all boilsdowntorOi(returnon investment)meaningifyouarenotgettingmorebackthanyouareputtinginthenyouwill ultimately lose. taking the timeto properly target your market andcreatehighqualityadswillguaranteeyou the best return on investmentbeforetakingtheppCplunge.

what is also appealing aboutppC is the fact thatyoucanrank for a search termongoogle straight away.Just take a second toimaginewhatitwouldbelike if the ability to usethis advertising platform

was taken away and torank for your search terms

youmustrelyonSeO(searchengineoptimisation). it might take yearsto be found by your online market.For some terms you just wouldn’tbe able to rank due to such strongcompetition.ispayperclick lookinganymoreappealing?

in comparison, especially whenlooking at Facebook, online pay perclick advertising is incredibly cheap

Pay Per CliCk aDs

nowalthoughthis

seemslikeanexpensiveprocessto

engageinitmaybeyourroadtosuccess

comparedtootherformsofadvertising.ifyoulookattheexpenseofadvertisingon tv you a talking many thousandsof pounds even millions. if you area company trying to grow and needsome form of mass advertising thenanunsuccessfultvcampaigncanburyyou.nowifyouweretouseFacebookadstotargetyourprecisemarketandyouinvestafewhundredpoundstoruna testand find thatyouare receivinga return on your investment, thenyou nowhave the option of investingheavily in that campaign with muchlessrisk.

Don’tforgetthatppCadsareonlyonepart of your whole digital marketingstrategy. Just getting a click throughto yourwebsitewill not give you anyreturnoninvestment.Oncesomebodyhas clicked through to your websiteyouneedyourwebsitetodoitsjobbymakingyourleadtakeactionwhateverthatmaybei.e.leaveamessage,callyou or signup for your e-newsletter.For this reason your ads need to beperfectlywritten,meaningtheyattractattention whilst being completelyhonestandrelevanttothecontentonyour site for maximum success andrOi.

bloggingthewordblogisbandiedaroundlikecrazynowadayswithoutanythoughtbehindwhatablogreallyis;thehardworkittakestomaintainablogandhowablogfitsintoamarketingstrategy.ifbloggingistheinthingthenshouldn’tyouhaveone?

thetruthisablogcanbeanexcellentpartofamarketingstrategy,whichcanhelp youbecomea thought leader in your industry, drive traffic toyourwebsite,buildrealtrustandgeneratemorecustomers.unfortunatelythereare toomanyblogs thatget startedwithhighhopes,but lead tobeingdiscontinuedafteraveryshortperiodoftime.

therearemanywaystomakeablogsuccessful,butthemaintwoareasfollows:

1. provideamazingContent–thiscannot be emphasised enough, youmust create compelling interestingand helpful content that your targetaudiencewill not onlyenjoy readingbutcontentthattheywillappreciateandwon’tforget.Mostblogscomeinthe form of written articles or howto’swhichworkgreat,althoughtherehas been an influx of podcasts andvideo blogs appearing over the pastfew years that have done incrediblywell.nomattertheformatyoudecidetocreateyourblogin,justremembertobeproviding relevant, topqualitycontent to knock the socks off yourreaders.

2. Consistency – it goes withoutsaying the importance of beingpresent to your audience on regularbasis. as mentioned earlier a buyermaynotbeintherightframeofmindtobuyfromyouwhenyoupostedyourearlierarticles.ablogisanamazingwaytopositionyourselfasthatguruyou need to be in your niche andnothing backs this up by consistenttopqualitycontent.thatsaiditdoestake motivation and commitmentto post a great article on a regularbasis,sobesuretocreateabloggingstrategyandsticktoitnomatterwhattoensureyouarepostingcontentona regular basis. Some find it easiertowritealloftheircontentinashortperiod of time and then scheduledatestopostthecontentthroughout6monthsorafullyear.

whilst the two above points are critical to yourblogging success thereareotherwaysablog canhelpwithyourbrandpromotion.Oneexcellentwayablogworksforbusinessesisitgivesacustomerorpotentialcustomeraglimpseatthepeoplebehindthecompany.thispersonaltouchissometimeswhatapotentialcustomerneedstomakeapurchase.

anotherbenefitofhavinganupdatedblogonyourwebsiteisthatithelpstogetyourwebsitetorankingoogle.googlehasdisclosedthatfreshcontentonawebsitewill be seenby its searchengineasa ranking factor, so even for this reason alonebloggingisamust.

Onebigmistakepeopletendtomakewithbloggingis that they write the article, publish it on theirsite and do not promote it. unfortunatelymassesof people don’t usually automatically visit yourwebsitewhenanewarticleiswritten;insteadyouhavetoputyourpostsouttotheworld.therearemanyways to get eyes on your content, here’s afew:•

Once again if you choose to drive traffic to yourwebsite to read your blog always have a call toactioninplace.

• Send out in your email marketingcampaigns

• post on social media sites with a linkbacktoyourblog

• postonarticledirectories• include your blog url on your directmailmaterials

Socialmediamarketing canbeusedas part of your overallmarketingstrategy to have an impact on business growth, credibility and brandawareness.Somepeopledescribesocialmediaasthemoderndaywordofmouth.here’safewwayssocialmediacanhelpyourbusiness:

• CreateBrandawareness–getthewordoutaboutyourbusiness.Showpeoplewhoyouareandwhatyouprovide.

• provideanewlevelofCustomerService–withsomanypeopleonsocialnetworks itmakes itan idealplace toconnectwithyourcustomers,learnfromthemandmakecrucialchangestoyourbusiness.

• DrivingtraffictoyourwebsiteandMakingSales–youhavetheabilitytopostdiscountsandoffersonyoursocialmediasites.havehappycustomersshareyourofferandyoucanreceivemanynewleads.

• generaterepeatBusiness–justlikeemailmarketingyoucandevelopdeeperrelationshipsoveraperiodoftimetonotonlymakenewsalesfromnewleads,butcontinuetogeneratesalesfrompastcustomers.

Statisticsshowtheimportanceofusingsocialmediaforyourbusiness:

• 8outof10peoplewhousetheinternetarereachedbysocialmediasitesandblogs.

• 87%ofsmallbusinessessay thatsocialmediahassomehowhelpedtheirbusiness.

• peopleusingsocialmediatodrivetraffictotheirwebsitesawanincreaseof74%intrafficafterinvesting6hoursperweekinsocialmedia.

withthebenefitshighlightedaboveit’simportanttogoaboutusingthecorrect social platforms in order to get your desired results. not onlyselecting the rightplatforms tomarketon,but alsogoingaboutusingsocialmediainthecorrectwaycansaveyoumuchinvestedtime.

soCial MeDia

“using social media in the correct way can save you

much invested time”

Statistically there are 93%of online users who have aFacebook account. in the ukthere are a whopping 51% ofall adults who have Facebookaccounts. as the numberssuggest Facebook ismassivelypopular with it having anunspeakableamountofusers.

OnthewholeFacebookisusedtocatchupwithfriends,familyandtokeepuptodatewiththelatestnews.Sowhatdoesthismeanforbusinessowners?

From a business perspectiveFacebook is good, as you cansetupabusinesspage free toshare blog posts and content,updates, events and contests.Facebook business pages geta massive 4.5 billion likeseveryday!

here are some helpful tipswhen using Facebook for yourbusiness:

• includeimagesandvideosinyourposts.postswithsomesort of visual componenthave been proven to bemuch more engaging thanstandardtextposts.

• Mostengagementtakesplacetowardstheendofaworkingweek, usually in betweenwednesdayandFriday.

• if you post questions overstandardnonquestionpostsyouwill receive 100%morecomments.

• ifyouarelookingforbusinesspage likes, then one of thebestwaystoreceivethemisbygivingadiscountorofferinreturn.

• a high percentage ofFacebook users engage inquizzes and contests. usethese to engage users inyourpage.

twitter is the 140 characterstatus update site used byover 600 million registeredusers. it can work wondersfor businesses to build theiraudience, connect with othercompanies and for drivingtraffictoawebsite.

with being a micro blog siteit’sbrilliantforthoughtleadersto post their expertise on aregular basis. this techniqueworks for bringing leads to asqueezepageoranarticlepagewithacalltoactionpositionedprominentlyonthepage.

here are some tips for usingtwitter:

• Make your tweets relevantandcompelling.

• add an element of yourpersonalitytoyourtweets.

• use justunfollow.comto delete those you arefollowing, but are notfollowingyouinreturn.

• Similar to Facebook postimagesformoreinteraction.

• includelinksinyourtweetsto drive traffic to yourwebsiteandsqueezepages.

• Most twitter users accessthe site on their mobilephone. if you are directingtraffic to a website makesureitsmobilefriendly.

• usethehashtagtoreachalargeraudienceandtobuildyourfollowers.

therearemanyothersocialmediaplatformsthatbusinessesshouldconsiderusingsuchasyoutube,google+andofcourselinkedin,butforthisintroductionwewillkeepthingssimpleandencouragereadersto considerusing the twomainplatformsdiscussedaboveFacebookandtwitter.

rankonpageOneofgoogle averagetrafficShare1 32.5%2 17.6%3 11.4%4 8.1%5 6.1%6 4.4%7 3.5%8 3.1%9 2.6%10 2.4%

pagenumber percentageofgoogletraffic1 91.5%2 4.8%3 1.1%4 0.4%5 0.2%6 0.2%7 0.1%8 0.1%9 0.1%10 0.1%

SeO(searchengineoptimisation)istheprocessofmakingyourwebsiteperformatitsbesttorankforcertainsearchedkeywordsinthesearchengines.Byrankingonthemainsearchenginesgoogle,Bingandyahooyoucangetorganic(free)traffictoyourwebsite.

tohaveanyrealsuccessonsearchenginesithasbeenproventhatyoumust land on the first page of google for your keywords. the higherupthepagethemoretrafficyouwillreceiveandifyoucanmakeittonumber one, providing your keyword is searchedmultiple times, youwillreapthebiggestbenefits.

here’sabreakdownofthepercentageoftrafficyouarelikelytoreceivebeingpositionedonpageoneofgoogleforyourkeywords:

toshowthepercentageoftrafficthetoptenpagesingooglereceiveseethebelowtable:

asyoucanseefromthestatisticsaboveallofthebenefitsofreceivingorganictrafficcomefrombeingpositionedonpageoneofgoogle,buttoreceiveahugecutofallthetrafficforyoursearchtermsyoumustbepositionedattheverytopofpageone,preferablypositiononeortwo.

seo

there are essentially two typesof optimisation you must useto position yourself to receiveorganic trafficandtheseareon-pageSeOandoff-pageSeO.Bothtypes of SeO need attention ifyou wish to conquer the searchenginestogainaflowingstreamof free traffic. as the namessuggeston-pageSeOfocusesonwhatcanbedoneonthewebsiteitself such as: optimising pageheaders,pagetitles,alttagsandinternallinkstructure,whilstoff-pageSeO focuses on everythingaway from your website suchas link building and optimisinganchortext.

it’s important to mention thaton-page SeO is nowhere nearas effective as it used to be.it’s certainly still a must, but itneeds to be used in conjunctionwith a very strongoff-pageSeOcampaignifyouwanttoseegoodresults.

as you can see ranking for yourtargeted keywords withoutpaying google for pay per clickads sounds very nice. however,thereareotherfactorstoconsiderbeforestartinganSeOcampaign.

thesefactorsinclude:

• Competition – some broadkeywords are just impossibletorankforespeciallyonalowbudget.ifyoutriedtorankforthe keyword ipad for exampleyouwouldhaveverylittleluckevenwithalargebudget.

• Commercial viability – sayyou do successfully rank foryourchosenkeywordwhatarethe chances that somebodysearching for that term willcomplete the action you needthemtotakeinordertomakeyour campaign successful i.e.if you are selling a productand somebody just needsinformation on the topic youwill not achieve your desiredgoal.

Before implementing any SeOpracticesyoumustbeclearaboutwhatkeywordsyourtargetmarketare searching for and if you areabletorankforthesekeywords.withoutproperkeywordresearchthereislittlepointatwastingyourtime on SeO, as your valuabletimewillbewasted

Optimising Your Website

afterreadingthisintroductionintotheworldofdigitalmarketingyou have hopefully learned a bit about taking yourmarketingdigitally and ways in which to do it. no doubt you will havequestions and want to know how to bring all this informationtogethertoimplementastrategyinyourownbusiness.

wellifthisisyoursituationthenpleasegetintouchsowecanhaveachattodiscusswhereyoucurrentlyarenowandwhereyouwanttogowithyourdigitalmarketing.wecandiscussdigitalmarketinginmoredetailandhowtoimplementthesepracticesinyourownbusiness.

ifyoudecideyouwanthelpwithallof this,wecanhandlealloftheprocessforyoubysettingupyourwebsite,creatingyouremail campaigns and auto responder, managing your pay perclickcampaignsaswellasmanagingSeOandcontentcreation.

Calluson07885421007tohaveaquickchataboutyourdigitalmarketingstrategyandhowwecanhelp.alternativelyyoucanemailusatpaul@ballsymedia.comforacyberchatinstead.

getintOuChtOtakeyOurBuSineSStOthenextlevel

07885421007paul@BallSyMeDia.COM

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