digital marketing mix - shake it, baby!
TRANSCRIPT
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LTV
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БаннерыSEO
EmailВидео PPC
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• Кол-во заказов за месяц• СРО • Кол-во новых клиентов за месяц
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CPO limit
CPO fact
Конверсии*
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CPO limit
CPO fact
Конверсии*
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CPO limit
CPO fact
Конверсии* Медийка!
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Engagements ads
*Очень дешевый охват
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CPO limit
CPO fact
Конверсии*
Январь 2015
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Контекстная реклама
Поисковая оптимизация
Прайс-агрегаторыРекламные
сети
Ремаркетинг
Форумы
АНАЛИТИКА
Баннерная реклама
Социальные сети
Видео реклама
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The strategy, message and marketing collateral matter more than the channel.
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Форма, Польза, Драма+ «влюбибельность»
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adserver + GA + calltracking + CRM + research
CPC … CPO … LTV + Когорты
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