Digital MarketingOnline Marketing Trends For Your

Increase Business Growth Strategy in 2016

www.wesrch.com

Top 7 Digital Marketing Trends 2016

1. Outbreak of apps.

2. More Video Advertising.

3. New optimization strategies.

4. The emergence of virtual reality.

5. Increased advertising investment.

6. The adoption of wearable technology.

7. Mobile’s continued dominance over desktop.

In April when Google changed its algorithm to reward mobile friendly

websites, it began using information from

indexed apps as a factor in search rankings.

Outbreak Of Apps

More Video Advertising

Video ads aren’t new, but they’ll be even more dominate in 2016. For one, Facebook and Bing have started offering video options to advertisers. More importantly, Google now includes video content in its search engine algorithm.

New Optimization Strategies

In the past, most online marketing strategies have relied on search

engine optimization & pay-per-click

advertising. 

Emergence of Virtual Reality

Dozens of virtual reality devices are

scheduled to launch in the next couple years. The

highly anticipated

virtual reality head-mounted

display headset slated

to launch within the first

quarter of 2016.

Increased Advertising Investment

Over the past few years online

marketing has grown more

competitive, a trend that will

continue in 2016.

Adoption of Wearable

Technology

Wearables will continue to gain momentum in 2016. The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016.

Mobile’s Continued Dominance Over Desktop

Mobile usage will completely eclipse desktop usage in 2016. While desktop traffic won’t disappear entirely, Google is obviously anticipating that mobile traffic will dominate.

www.wesrch.com