digital marketing presentation 1

01/05/2023 1

8 REASONS – WHY YOU SHOULD LEARN DIGITAL MARKETING

All Rights Reserved. Copyright (c)MERITAS CORPORATION By Haris Hamsa

01/05/2023 All Rights Reserved. Copyright (c)MERITAS CORPORATION By Haris Hamsa

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1) It doesn’t require technical knowledge

Content

Technical Stuff

Analytics

Process

Percentage

Content Technical Stuff Analytics Process

Content 50%

Right Process 30%

Analytics 10%

Technical Stuff 10%


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2) DIGITAL IS GROWING


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3) Digital Marketing is the Future….And Future is NOW


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4) Sales & Marketing Professionals Need Digital Marketing Edge

Reach Millions of people effectively Smart way to find individual customers Customize the message Easy to get reviews and referrals Smart to way to Prospect


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5) Digital Marketing as a Career Opportunity

1.5 Lakh fresher jobs are expected to create in Digital Marketing space in 2016 (Times of India)

Freelancing and senior level jobs are not counted in this estimation


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6) Digital Marketing is Economical

You Save lot of Advertising & Marketing cost Easy to estimate ROI on your Digital Marketing budget You can implement Digital Marketing in your own

business


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7)Integrated Marketing is the need of the Hour


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8) Crucial for Personal Branding


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Musicians Artists Writers Freelance Professionals Politicians Social Workers Entrepreneurs Government Officials Political Representatives Teachers Investors Trainers Inventors


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Companies Providing Career Opportunities in Digital Marketing

News Media & Digital Media AgenciesAdvertising AgenciesE business and E commerce CompaniesCompanies providing online marketing product & servicesMNCs for In-house online marketing related jobsSEM & SEO Firms


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Freelance Job Opportunities1SEO (Search Engine Optimization)2SEM (Search Engine Marketing)3Web Designing4Internet Marketing and Consulting5Mobile Marketing6Affiliate Marketing7Social Media Marketing8Digital Marketing Trainer9Content Marketing

10Blogging11Video Marketing12E Publishing13Online Training14Video Training


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Keyword research is a practice search engine optimization (SEO)

professionals use to find and research actual search terms that people enter into search engines. Search engine

optimization professionals research keywords, which they use to

achieve better rankings in search engines.


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Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this

include measures to optimize the content or improve the meta tags.


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Digital advertising refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices,

and even on automobiles and billboards.


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Cost per acquisition (CPA), also known as pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for

each specified acquisition

for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.)


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Affiliate marketing is a type of performance-based marketing in which a business rewards one or more

affiliates for each visitor or customer brought by the affiliate's own marketing efforts.


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In search engine optimization (SEO) terminology link building is the process of

exchanging links with other Web sites to increase your own site's backlinks and

quality backlinks.


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Backlinks (incoming links) refer to all links on other websites that refer to the

our website


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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites

as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a

company increase brand exposure and broaden customer reach.


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