digital marketing program · presentation guest lectures we here at mip academy are taking an...

D I G I T A LM A R K E T I N G

P R O G R A M

ALL IN ONE

KICK START YOUR DIGITAL CAREER

ACADEMYKICKSTART YOUR DIGITAL CAREER

DIGITAL MARKETING EXPERTExpertMarketingDigital

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MIP Academy follows the U.S standards for teaching and making students eligible and prepared as per the needs of the modern business practices. Our main focus is to train our students for the Corporate Level Experience.

The GrowthDigital Marketer


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Digital Marketing Executive (DM|E) is a Digital Marketing Professional who has extensive hands-on experience in the discipline of search engine optimization, web analytics, content marketing, mobile marketing and social media marketing. A (DM|E) is able to demonstrate mastery in skills and knowledge of the latest digital marketing concepts and its respective applications. MIP subject matter experts have invested thousands of man hours researching the latest trend and techniques used by the digital marketing industry. Digital Marketing Executive aspirants should have sound industry experience and should be involved in live projects.

Program Schedule

What Will You Learn?•

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3 MONTHS

WEEKENDS

3 HOURS/DAY

The Digital Marketing Expert (DM|E)Program is developed in line with thelatest industry trends to help current andaspiring Digital Marketers to achieve theirmarketing objectives through digital technologies. The course teaches you how to enableyour marketing activities and achievePro�table acquisitions and retention of your target audience within a multi-channel buying process and customerlifecycle.


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Who Is It For ?The Certi�cation in Digital Marketing is aimed to anyone who wants to develop the necessary skills to combat the Digital Marketing Profession at the same level with that experienced practitioners do.

Individuals with limited or not at all knowledge in Digital Marketing are welcome to join the course.

Experts in the digital marketing profession with many years of industrial experience, that have mastered the knowledge and skills stated in the (DM|E) Blueprint, they may apply to be grandfathered into the (DM|E) certi�cation. Grandfathering refers to the exemption of attempting the digital marketing certi�cation exam.

Who Should Attend?

Senior technology and information managers who support marketing, e-business programs, product, brand, and advertising product, brand, e-marketing, and advertising managers.

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Beginners, and All level professionals from marketing, e-commerce, web-design, sales & operations, strategic planning, & general management.

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Finance managers responsible for customer Pro�tability measurements and analysis sales and services manager.

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Entrepreneurs and business owners looking to maximize their marketing budget.•


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In-house internships opportunities

In-house placements opportunities

Get hands-on practical experience


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PLACEMENT TRAINING

Personality development plays an important role in developing not only your outer but also inner self. This topic will help you to develop a positive attitude in life.

Evolve your Personality:

Clear communication is very important nowadays. This topic will focus on e�ective communication skills.

Communication Skills & Vocabulary:

Resume is a quick advertisement of who you are. You will learn few tips & tricks for e�ective Resume & how to successfully email your resume.

Prepare & Email A Successful Resume:

Quick tips to prepare yourself for Aptitude Test.Tips to Prepare for Aptitude Test:

ACTIVITIES

Group Discussion

Group Presentation

Guest Lectures

We here at MIP Academy are taking an Initiative with our experts to conduct a 3 months workshop on Digital Marketing. Along with that, we intend to emphasis on matters that will put you under the spotlight in the real world.

Here we will discuss how to present yourself during an interview as you know it gives hiring managers your �rst impression.

Command Your Interview:

Course Content

1. Introduction to Digital Marketing

2. Website Development

9. Lead Generation & Management

3. Web Analytics & Reporting

4. Search Engine Optimization (SEO)

5. Search Engine Marketing (SEM)

7. Content Marketing & Management

8. Email Marketing & Management

10. A�liate Marketing & Management

6. Social Media Marketing (SMM)


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Introduction to Digital Marketing

0103


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• Digital Marketing Techniques

• Digital Marketing Limitations

• Digital Marketing Guidelines& Legislation

• Marketing: Inbound & Outbound

• Marketing: Digital & Traditional

• Marketing: Trends & Principles

• Market Research: Principles & Methodology

• Digital Marketing Landscape

• Digital Marketing Bene�ts

• Digital Marketing Stages

Website Development

02


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• Types of Websites

• Website Domain

• Website Hosting

• UX Designing

• Website Development Platforms

• Understanding e-Business and e-Commerce

• Evolution and Classi�cation of e-Commerce

• Policies for e-Commerce and Digital Marketing

• Payment Methods

• Website Development Project Plan

• Labs

Web Analysis & Reporting

03

• Introduction to Web Analytics

• Data Collection Methods• Web Analytics Process • Web Analytics Platforms

• Audience Analysis

• Conversions Overview

• Best Practices for Web Analytics• Webmaster Tool (Lab)

• Google Analytics (Lab)

• Web Tra�c & User Insights


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• Local SEO (Native Marketing)

• Google Algorithms

• Hacking SEO

• SEO Tools & Platforms (Labs)

• Search Engine Spam and Penalties

• Related Legislation (Acts Worldwide)

• Search Engine Principles (Onpage & O� page)

• Search Engine Process

• Search Engine Ranking Optimization

Search EngineOptimization (SEO)

04


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Search EngineMarketing (SEM)

05


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• Search Engine Advertising

• Search Engine Advertisement Classi�cations

• Objectives Of Search Engine Advertising

• Advertising With SemPrograms

• Search Retargeting

• Advertising On Google

• Adwords

• Yahoo! Search Marketing

• Microsoft Adcenter

• Google Adwords (Labs)

Social Media Marketing (SMM)

06

• Social Media Campaigns• Social Media Advertising• Social Listening • Social Media Analytics

Platforms• Social Media Management

Platforms• Hootsuite (Labs)• Regulations

• Social Media Platforms


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Content Marketing& Management

07


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• Content Marketing Principles & Tactics

• Content Marketing KPIs

• Content Marketing Stages: • Reach• Engagement• Closure

• Retention Marketing

• Conversion Metrics

• Intellectual Property & Copywriting

• Related Legislation

• WordPress Lab

Email Marketing & Management

08

• Design Principles• Segmentation • A/B Testing• Scheduling• Database and Subscription

Management • Data Driven Market place

(DDM)• Analytics & Metrics • Email Campaign

Management Tools (Labs) • Related Legislation


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Lead Generation & Management

09


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• Lead Funnel

• Lead Generation

• Lead Nurturing

• Lead Scoring (Lead Conversion)

• Lead Management

Affiliate Marketing& Management

10


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• 2-Tier: Partnerships

• 3-Tier: Ecosystem

• Supply Side Platform (SSP)

• Demand Side Platform (DSP)

• Google AdSense (Labs)

• Related Legislation

• A�liate Vs Referral

Certification

The DM|E Certi�cation veri�es that it’s holder demonstrates su�cient knowledge and skills, recognizing its worth for digital marketing. The certi�cate upholds the importance of digital technologies with integrated studying method and practical knowledge gained. The DM|E Certi�cation comprises of 10 more certi�cations accredited by the following :


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INDUSTRY EXPERTS QUOTE

Neil Patel Seth Godin- Bestselling Author and Blogger- New York Times Bestselling

Author and Marketing Expert

“ Do something you are passionate about because it won’t feel like work. This way you will work harder and longer. ”

Amrita Sahasrabudhe- Vice President Marketing at FastMed

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”

“Marketing is no longer about the stu� that you make, but about the stories you tell.”

Chris Brogan

“Marketers need to build digital relationships and reputation before closing a sale.”

- Chief Executive Officer of Owner Media Group


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About MIP Academy

The Goals Of MIP Academy Are:

MyInfopie is a premium website design, web development & classes digtal marketing agency in Vadodara that focuses on quality, innovation, & speed. We utilized tech-nology to bring results to grow our clients businesses. We pride ourselves in great work ethic, integrity, and end-results. Through the years MyInfopie has been able to create stunning, award winning work in multiple services while allowing our clients to obtain an overall better web presence.

• To address the skill gap of business professionals and operations managers with the right knowledge and technical skills to combat industry’s requirements.

• To equip business and operations managers with the latest tools and methodologies available in the market through a hands-on approach and real-life examples.

• To o�er personnel conformity assessments that independently assesses business manager’s competencies and capabilities against accepted industry standards.

• To assist organizations achieve operational excellence, productivity increase and innovation by making use of the emerging technologies and human resource.


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Opportunity

You can get hired by 500+ big ecommerce companies like Flipkart, Amazon, Ebay etc.

You can get hired by 1000+ big service companies like justdial, olx, Quikr etc.

You can promote your own business and get inquiries in few months globally.

You can do a job as a marketer in 11,0000+ web development companies in India and 500+ companies in Vadodara.

You can work as a freelancer at your home with 50+ freelancing websites like Elance, upwork, Toptal etc.


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At the end of the course You will be able to,

Do brand promotion in pages, groups on Facebook, Twitter, LinkedIn, Instagram etc.

Do paid promotion using Facebook, Twitter, LinkedIn, Instagram etc.

You will be able to Analyze performance through Facebook and Twitter Analytics.

Analyze how to optimize post, when to post, how to post engaging post.

Course Methodology

Demo LectureWe o�er demo lecture (Digital Marketing Overview, Understanding Google Algorithms, Future of Digital Marketing) so that better understanding and learning would be adapted by the students.

Reading MaterialIn order to help you maximize the value of classroom training, you will receive the whole reading material in advance in the form of process and strategy in online spreadsheet.

Hands-On ProjectsWe will give you projects & you have to submit work we have discussed in the session & this will be evaluated by your lead trainer.

Classroom TrainingBased on the batch (weekend/weekday) you choose, there will be weekly instructor-led, classroom sessions.

https://www.facebook.com/myinfopie

https://www.linkedin.com/company/myinfopie

https://www.instagram.com/mip_academy

https://academy.myinfopie.com

[email protected]


digital marketing program · presentation guest lectures we here at mip academy are taking an...

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