digital marketing review - how are you integrating digital marketing in to your business?
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Digital Marketing Review - How are you integrating digital marketing in to your business? Who is responsible in your company for developing your presence on the Internet and driving enquiries into your business? Technology continues to increase the number of ways that we can communicate with future and existing customers. Attention from our customers is getting harder to capture, the range of media that information is consumed continues to grow. We are all becoming more mobile in the way we work. Modern devices and software mean that we can discover new suppliers anywhere and find the most appropriate ones for a our needs. Now is the time for a digital marketing review and so find out what you need to do to stay competitive.TRANSCRIPT
Digital Marketing
ReviewThe questions you need to ask yourself to win more business
Audience
Who do we want to
reach?
Prospective customers?
Other stakeholders?
Shareholders?
Customers?
Employees?
Wider community?
What are you going to talk about?
What information can you share that your prospective customers would value?
Are you a thought leader or expert? How often can you write articles or case studies? Are you able to obtain good Pictures of what you do? Are you able to obtain good Videos of what you do?
Which Digital Marketing Tools?
What is going to work best for your business?
– Web site inc Mobile/Responsive– Email Marketing Systems (EMS)– Linkedin– Facebook– Twitter– Google+– Instagram– Youtube– Wordpress / Blog– Article sites– Ecommerce– Customer facing systems
Email Marketing
Do you collect (with permission) the email addresses of your prospects and customers?
Are you using an Email Marketing System that protects your domain name, allows you to send out email in bulk and tells you who opened it and if they clicked through?
Automated Marketing
What have you done to automate your digital marketing?
Do you:– Automatically sharing links to articles across social media?– Automatically sending out a series of emails over time
when an email address is registered?– Have landing pages on your web site which enables
visitors to download valuable resources and for you to capture the email address?
– Do your systems remember their preferences and what they are interested in?
Nurturing your Prospects
What do you do to nurture or keep in touch with your prospective customers?
– Automated email?– Regular phone calls?– Useful content (words, pictures, video)? – Updates via Twitter / Linkedin / Google+?
IntegrationHow easy do you make it for customers to do business with you?– Can they download all the information they
require?– How do your systems collect and remember their
preferences so that you can provide prospects with timely, relevant information about your services?
– Can you make it possible for them to order your products or services through a web based system?
Conversion
What do you do to measure how successful you are at converting:– Email contacts to read your emails?– Youtube / Blog / Social Media to web visitors?– Web site visitors to enquiries?– Enquiries to customers?– Customers to use your online systems?
Measurement
What statistics do you collect?– Web site visitors, bounce rates, keywords?– Journey though your web site?– Search engine results, position in search engines
for key phrases?– Email open rates and click-throughs?– How many enquiries and where from?– Conversion ratios?
How can we help?
If you are struggling to get Digital Marketing to work in your business, give Peter
Dickinson a call on 0845 053 7417 or email [email protected] for a free confidential
chat with no obligation.
Thank You!