digital marketing (s.e.o)
DESCRIPTION
Everything you need to know about S.E.OTRANSCRIPT
![Page 3: Digital Marketing (S.E.O)](https://reader034.vdocuments.net/reader034/viewer/2022051817/5489c42fb47959dd0c8b5a65/html5/thumbnails/3.jpg)
@mm_designers [email protected]
What is Digital Marketing?• Search Engine Optimization
(SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
![Page 4: Digital Marketing (S.E.O)](https://reader034.vdocuments.net/reader034/viewer/2022051817/5489c42fb47959dd0c8b5a65/html5/thumbnails/4.jpg)
@mm_designers [email protected]
What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
![Page 15: Digital Marketing (S.E.O)](https://reader034.vdocuments.net/reader034/viewer/2022051817/5489c42fb47959dd0c8b5a65/html5/thumbnails/15.jpg)
@mm_designers [email protected]
Keywords
• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
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@mm_designers [email protected]
Back to Authority
• Popular/Authoritative sites are worth more
• Very difficult, any easy/paid link strategies get found out
![Page 17: Digital Marketing (S.E.O)](https://reader034.vdocuments.net/reader034/viewer/2022051817/5489c42fb47959dd0c8b5a65/html5/thumbnails/17.jpg)
@mm_designers [email protected]
Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
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@mm_designers [email protected]
Authority Still Matters
A mention or a follow from an influencer will do more than a mention or a follow from me