1. Digital Marketing Webinar Series Leveraging Email Marketing to Grow Your IT Service Business July 24, 2013

2. Turnkey Digital Marketing Service Websites Blogs Email Marketing HootSuite Partner Google Engage Agency Founder ClikCloud Digital Marketing www.clikcloud.com CompTIA BOD 2008 2011 SVP/EVP Kaseya 2006 2011 20 Year Technology Industry Veteran Contributing Writer SMB Nation & CRN 3. ClikCloud Overview Pay-as-you-go Digital Marketing Service Custom Tailored Website Bi-Monthly Blog Content Monthly Newsletter Hosting & Web Analytics Included Pay-per-click Ad Management Attendee Offer: Free Go to Market Consultation Email: info@ ClikCloud.com Subject: consultation As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA 4. Agenda Evaluating Email Tools Listing Building Techniques Creating Compelling Content Analyzing Statistics and Metrics 5. Email Marketing Objectives Educational Informational Sales Leads Operational Support your Brand 6. Email Marketing Tools 7. Evaluation Criteria List Management Templates Reporting Social Media Integration RSS Support 8. Popular Email Marketing Tools Campaigner Constant Contact Exact Target Mail Chimp Vertical Response Other 9. List Building Techniques 10. Permission Based Email What is spam? Unsolicited commercial bulk email Any correspondence that is UNWANTED Unsolicited Email Advertizing or Promotion 11. CAN-SPAM Act CAN-SPAM defines a "commercial electronic mail message" as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages." 12. Permission Based Lists Your mailing list must be permission based! Clients Prospects Suspects Website opt-in Never buy a list and add to your mailing list. 13. Creating Compelling Content for Newsletters and Campaigns 14. Email Marketing Message Articles Informational Offers Trial Services Featured Services News Event Invitations Educational Offerings 14 15. Tips for Success Send from a person Focus on your subject line Go easy on images Downgrade to text Avoid Free & $ Always link back to your website or blog Integrate your social media services Include your unsubscribe links Dont abuse your lists 16. Newsletter Anatomy Social Media Links RSS Feed from Blog Offer & Features Service Footer w/ Address & Unsubscribe Links 17. Measuring Results 18. ?Source=Email List Size Open Rates Click Through Rates Opt Out Rates Opt In Rates Bounces Forwards Conversion Rates 19. Email Marketing Performance 20. Summary Understand Your Objective Build Lists Using Permission Based Practices Include Quality Content and Meaningful Offers Monitor and Analyze Results 20 21. ClikCloud Overview Pay-as-you-go Digital Marketing Service Custom Tailored Website Bi-Monthly Blog Content Monthly Newsletter Hosting & Web Analytics Included Pay-per-click Ad Management Attendee Offer: Free Go to Market Consultation Email: info@ ClikCloud.com Subject: consultation As an MSP, it is awesome to have an expert in the field looking at our pay-per-click conversions, SEO and all aspects of this key marketing component." Fernando Eizaguirre President, Seattle based ITMOX For More Info visit: ClikCloud.com/CompTIA 22. Your IT Industry Association Get this recorded webinar at www.comptia.org: Digital Marketing Series: Leveraging Email Marketing to Grow Your IT Service Business Register for future webinars at: www.comptia.org/events/webinars