digital marketing series: social media in your marketing mix
DESCRIPTION
Learn how best-in-class managed service providers get more from their digital marketing programs. There are plenty of activities IT service providers can engage in with social media, including blogging, friending, tweeting, posting and linking all types of engaging content in their networks. This can be overwhelming, time consuming, and potentially unproductive if you aren’t careful. In this CompTIA webinar presented by Dan Shapero, founder, clikCloud, find out how you can get the most from your social media efforts.TRANSCRIPT
Digital Marketing Webinar Series– Including Social Media in your MarketingMix
August 15, 2013
Pay-as-you-go Digital Marketing Service
Marketing as a Service for Service Providers
• Fully Hosted SEO Websites• Blogging Service• Email Marketing• Social Media Support (Hootsuite Certified)• Pay-per-click (Google Engage Agency)
Dan Shapero
FounderClikCloud
Digital Marketingwww.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN
ClikCloud OverviewPay-as-you-go Digital Marketing Service• Custom Tailored Website• Bi-Monthly Blog Content• Monthly Newsletter• Hosting & Web Analytics Included• Pay-per-click Ad Management
Attendee Offer:Free Marketing ConsultationEmail: info@ ClikCloud.comSubject: ”consultation”
“We needed a way to cost effectively boost our on-line marketing efforts and ClikCloud delivered!"
Mike Sickle, President & Founder of Dynamic Network Advisors
For More Info visit:ClikCloud.com/comptia
Today’s Agenda
• Fundamentals• Engaging your audience• Building your network• Measuring results• What tools to use
Social Media Objectives
Educational
Nurture
Endorsement
Extend Your Reach
Support your Brand
How MSPs Use Social Networks
66% 68% 70% 72% 74% 76% 78% 80% 82% 84%
Social Network Use
Social Networks
Source: ClikCloud Survey 2012
Social Networks
• Micro Blogs• Networks• Groups• Communities
Include Social Media in the Mix
Likelihood of Checking Daily: Email vs. Facebook?
2XLikelihood of Purchasing:
Email vs. Facebook?
3X
50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media
Integrate your Programs
Create a Video you YouTube, Link the
video to your website
Blog about the video
Tweet about the blog
Add the blog to your
newsletter
Feed newsletter to your Micro
blogs
Tips for Success
• Separate Business From Personal
• Establish yourself as a subject matter expert
• Don’t sell• Involve your team• Involve your customers
and community• Stay Casual…
Impact of Blogging
• Educates your visitor• Keeps your site current• Contributes to your
SEO• RSS Subscribers• Contributes to your
newsletter• Contributes to your
micro blogs
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Tag your Posts
• Twitter– 140 Characters– # (hash tag to track
topics)
• Facebook– @ to tag friends
• Linkedin– Join Groups– Create a Company Page
Build a Fan Base
• Engage your staff, customers, prospects, community
• Ask for testimonial, success stories, tips, photos, videos, comments, reviews
• Have a contents (e.g. offer a prize for your #1 Fan)
Why Track Performance?
• Performance Tracking Helps Eliminate Waste
• Allows You to “Double Down” on What Works
• Rule of Thumb: 10X Return on Your Marketing Spend
ROI
What to Track?
• Mentions• Sentiment• Top Keywords• Top Users
Tools
• Bit.ly• Social Mention• HootSuite• MailChimp/Contact
Contact
Summary
• Understand your Marketing Objective
• Leverage Your Staff, Customers, Community
• Measure Results to Improve ROI
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Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Social Media in your Marketing Mix
Register for future webinars at: www.comptia.org/events/webinars