digital marketing services for travel & tourism - vibes communication
TRANSCRIPT
Digital Acceleration Services By Avaneendra, Vibes Communications
How do I get attention in the world of BIG data
SequenceClient Brief
Hospitality Marketing Mediums
Search Philosophy
Social Engagement
Road Ahead
7 Pointer Vibes Strategy
Sample Digital Plan
Contact Us
Client Brief• Key objectives of the campaign would be
• Brand Visibility & Recall when a customer searches or recalls• Lead Generation in terms of inquiries
Hotel Marketing Mediums
Build a High Converting
WebsiteRegular SEO Local SEO Google
Adwords PPC
Social Media Marketing Retargeting
Google Optimization & Rich Snippets
Online Reputation
Management
Quality Customers
Management
Facilitating Referrals
Organic is fiercely competitive place to play
A good organic search strategy should: • Involve good on-page SEO so search engines
can find you • Include a blog that is updated often with
insights pertinent to your industry (in order to increase inbound links and the number of pages crawled by search engines)
• Utilize site links and micro-sites to win more links on SERPs
A better strategy will use paid to complement organic to ensure coverage on the SERP and to improve opportunities for clicks.
VIBES RECOMMENDATION: Go for 15 Keywords
When it comes to paid… you want to be on top
VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads
Being first matters too
VIBES RECOMMENDATION: Go for 1000 INR/Day for Ads
Sample SEO PlanMAJOR TASKS
• On Page SEO Activities• Off Page SEO Activities• Keywords Identification & SEO Plan Execution
Keywords targeted for Organic & Inorganic Activities
Hotel in “City”, Top Hotel in “City”, Best Hotel in “City”
Accommodation Keywords
Resort Keywords
Hotel Services keywords such as Booking a Hotel, Room booking, Organizing a party, Family outing, Must visit hotel, Hotel Packages can be targeted
Hotel in, near, “Locality”
Tourism Keywords
Travel Keywords
Be Social
Sample Social Plan
VIBES RECOMMENDATION: Go for FB, Tw, Ln
• Manage Page• Create Hospitality
Content• Engage with
Customers• Contest & Giveaways• Target Customers
through Ads• Listen to Customers• Post pics of
customers, case studies, travel tips, from time to time
• Manage User• Use Relevant # tags• Follow potential
people• Tweet on regular
basis, say Travel Tips• Twitter Chats, say
every 2 months with experts
• Manage user & business page
• Go for corporate linkages
• Tie up with HR/Admin Department of different corporates for organizing Sales Meets, Annual Get Together.
• Employee Discounts with leading corporates
Google & Trip Advisor Reviews
VIBES RECOMMENDATION: Ask your customers for Google & Trip Advisor Reviews
ROAD AHEAD
7 Point Program to drive Marketing Plan
1. Website Analysis
2. Hotel Microsite Development
3. Search Engine Optimization
4. Pay Per Click(Google Ads)
5. Social Media Engagement
6. Emailer Program
7. Reviews Program
STEPS
7 POINT VIBES STRATEGY
Digital Operations Category & Tactic Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility
Website Development/Revamp(if required)
Acquisition, Retention & Brand Building
HTML Responsive Website Brand Visibility & Recall Vibes
Organic
Hotel Microsite(if required) Acquisition, Retention & Brand Building
HTML Responsive Microsite User engagement through Digital & ATL Exercises
Vibes
Email(Old Customer & Perspective Customer)
Acquisition, Retention & Brand Building
HTML Mailer Retain current customers through engagement and target new customers through hotel packages
Vibes
Social(New & Current Customers) Acquisition, Retention & Brand Building
Social Campaign Reach targeted Audience & Engage them
Vibes
SEO(for 15 Keywords) Acquisition, Retention & Brand Building
Search Campaign Pull effect Vibes
Google & Trip Advisor Reviews Acquisition Review Campaign More positive reviews, more customers footfall
Vibes
Inorganic
Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes
Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes
FB Ads Promotion, Acquisition Paid Ads Ads would be focused towards microsite.
Vibes
Email(New Customers Data) Promotion, Acquisition HTML Mailer & Paid Campaign Reach targeted Audience Vibes
Sample Digital Plan
Thank YouAvaneendra MishraBusiness HeadVibes Communications Pvt. Ltd.+91 9650858881, +91 [email protected], http://vibescom.in