DIGITAL MARKETINGISSUES AND PROSPECTS IN THE ERA OF GLOBALISATIONPrepared by – Amith AK,Shivaprasad S

What it means?

It is a marketing engaging the use of electronic devices such as personal computers, Smartphones, cell phones, tablets, to engage with stakeholders.

What is its characteristics?

Large/Widescale Audience

Targeted Audience

Online advertising campaigns can target a broad audience, or they be precisely targeted towards any identified group of potential customers. 

Interests

24/7 Audience

Instantaneous Actions

Flexibility of Campaign Size/Cost

Variety of marketing mediums

Text Adverts Image Adverts Video Adverts Social/Viral Campaigns 

Accountability

Mid-Campaign

1)Can alter the campaign.2) Target the new group of potential customers.

Long lasting

Remains indefinite period.

Virality

Interaction/Dialogue/Feedback

Digital marketing activities

1) Evaluate our digital marketing goals2) Re-examine our target customer profiles3) Take a look at our digital presence4) Evaluate our messaging strategies5) Check our digital marketing ROI6) Regular analysis on Competitive brands

ISSUES AND PROSPECTS

Privacy issues

Effective Targeting

Lead generation and conversion via social media

Black hat marketing

Staying in sync with new trends

Generating ROI

Appeal to specific interests

Growing population

Local internets

Thank you